In This Issue

NEW FROM NPD

Global Reach

Cover Story

Back-to-School Spending Intentions

Tablet Cellular Connections Losing
Out to Wi-Fi

As tablet adoption increases in the U.S., the rate of cellular connections is failing to keep pace. Instead, more tablet owners rely on Wi-Fi-only connections, as shown by our Connected Intelligence information.

 

Feature Story

John Deputato

What Did Holiday Shoppers Do Last Week?

The number of U.S. shoppers in the market increased last week, and those who shopped were more active in the categories that drive holiday gift purchasing. However, according to this week's Shopping Activity Weekly Holiday Trends Report, the average amount spent by shoppers during their brick-and-mortar buying visits was down.

 

INFORMATION & INSIGHTS

John Deputato

Pricing Challenges: Today's Economy and the Savvy Shopper

By John Deputato, Senior Vice President, Advanced Analytics

The soft U.S. economy and changes to shopping habits have made the decision to set retail prices not only more difficult, but more strategically critical for both retailers and manufacturers.

Understanding how a product behaves in the marketplace relative to price change can help you realize higher profits.

 

Client Close-Up

Back-to-School Spending Intentions

Caribou Coffee Company Case Study:
Ensuring a Quality Customer Experience

"Not having consumer research is like flying a plane without navigation instruments," said Mauricio Loria, director of brand insights at Caribou Coffee Company. "NPD's QSR Market Monitor is our navigation dashboard for monitoring customer satisfaction and visit frequency."

 

CONSUMER PERSPECTIVE

Source:  The NPD Group/ Smartphone Track/August and September 2011

 

SNAPSHOT

Source: The NPD Group/ CREST® Japan Population based on Tokyo/Osaka areas only. Year ending June 2011, except Canada (year ending May 2011).