In This Issue
NEW FROM NPD
Global Reach
Cover Story
Tablet Cellular Connections Losing
Out to Wi-Fi
As tablet adoption increases in the U.S., the rate of cellular connections is failing to keep pace. Instead, more tablet owners rely on Wi-Fi-only connections, as shown by our Connected Intelligence information.
Feature Story
What Did Holiday Shoppers Do Last Week?
The number of U.S. shoppers in the market increased last week, and those who shopped were more active in the categories that drive holiday gift purchasing. However, according to this week's Shopping Activity Weekly Holiday Trends Report, the average amount spent by shoppers during their brick-and-mortar buying visits was down.
INFORMATION & INSIGHTS
Pricing Challenges: Today's Economy and the Savvy Shopper
By John Deputato, Senior Vice President, Advanced Analytics
The soft U.S. economy and changes to shopping habits have made the decision to set retail prices not only more difficult, but more strategically critical for both retailers and manufacturers.
Understanding how a product behaves in the marketplace relative to price change can help you realize higher profits.
Client Close-Up
Caribou Coffee Company Case Study:
Ensuring a Quality Customer Experience
"Not having consumer research is like flying a plane without navigation instruments," said Mauricio Loria, director of brand insights at Caribou Coffee Company. "NPD's QSR Market Monitor is our navigation dashboard for monitoring customer satisfaction and visit frequency."
SNAPSHOT
