Use the links below to view reports available for your industry of interest:

NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Houseworld
NPD Techworld
NPD Beauty
For Retailers

NPD Fashionworld

NPD Brand Focus: Men's Casual Sportswear 2004

NPD's vast apparel industry tracking resources and in-depth, strategic analysis of consumer perceptions and opinions merge in the new NPDBrandFocus: Men's Casual Sportswear 2004. The first in the NPDBrandFocus series, the report presents a comprehensive examination of 75 key men's casual sportswear brands to address critical, brand-related questions. If you're a manufacturer or retailer in the men's apparel industry or if you're vested in the men's apparel market in any other way, NPDBrandFocus: Men's Casual Sportswear 2004 provides the information you need to understand consumers' brand perceptions, awareness and purchase decisions.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Channel Focus 2003: Men's and Women's Footwear

How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2003: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more - all the information you need to answer your toughest business questions.

Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Tailored Clothing & Workplace Attire

The Tailored Clothing & Workplace Attire Report from NPD Fashionworld answers the industry's important questions about what consumers are wearing to work. You'll learn whether it's time to alter your tailored clothing assortment to meet consumer demand and which workplace attire categories, styles and brands are top-of-mind among consumers. Separate versions of the report are available for the men's and women's sides of the apparel market.

Price: Men's and women's versions of the report available separately for $5,000 each or $8,500 for both.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Innerwear as Outerwear

Fashion industry, television, magazine and other trend-watchers are paying close attention to a key trend in apparel today: consumers are wearing "innerwear" as outerwear like never before. The new Innerwear as Outerwear report from NPD Fashionworld examines the trend to determine the source and impact of consumers' decision to wear undergarments as street clothes. Delivered electronically, Innerwear as Outerwear presents findings of an October 2003 consumer study conducted by NPD Fashionworld.

Price: The Innerwear as Outerwear report is available for $5,000. A personal consultation with NPD Chief Industry Analyst Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Buying Habits of Teens & Tweens

Thanks to their spending habits and considerable influence over peers and even adult consumers, tween- and teen-aged shoppers are becoming more and more important to fashion marketers. To attract and retain these seven- to seventeen-year-old consumers, you need to know what matters most to them, what drives their purchases and what they're talking about right now. The Buying Habits of Teens & Tweens Report examines dynamics of the tween and teen demographics to help manufacturers and retailers develop and stock the right apparel and footwear products. Delivered electronically, Buying Habits of Teens & Tweens presents findings of an October 2003 consumer study conducted by NPD Fashionworld.

Price: Buying Habits of Teens & Tweens is available for $7,500. A personal consultation with NPD Chief Industry Analyst Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Jeans Market Insights

Jeans Market Insights provides a comprehensive view of today's booming jeans marketplace. Like other reports in the NPD Market Insights series, Jeans Market Insights combines NPD's unparalleled consumer tracking data with our Fast Follow-Ups attitudinal survey capabilities to track brand and style trends and show detailed information on what influences purchasing behavior. Delivered electronically, Jeans Market Insights represents findings of an August 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Women's Swimwear Exposed

Women's Swimwear Exposed presents a clear view of the factors influencing consumers' swimwear purchases and identifies where strengths and opportunities exist in the swimwear market. It is the only report to address women's preferred swimwear styles and colors, pricing, brand loyalty, perceptions of swimwear retail channels, times of year purchases occur, how many swimsuits women own and many other areas of interest to every women's swimwear manufacturer or retailer. Delivered electronically, this year's Swimwear Exposed report represents findings of a July 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Socks Market Insights

Socks Market Insights is the only report that combines attitudinal and behavioral information to help readers understand and leverage key purchase drivers in the socks market. The Socks Market Insights Report integrates unparalleled consumer tracking data from NPD Fashionworld with Follow-Up capabilities to track sales trends and show what influences them. You get a detailed view of consumers' attitudes and behaviors related to socks, including brands, products and stores consumers prefer, emerging trends and future purchase intent.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Bra Market Insights

Bra Market Insights is the only report that combines attitudinal and behavioral information to help you understand and leverage key purchase drivers in the bra market. The Bra Market Insights report integrates NPD's unparalleled consumer tracking data with Follow-Up capabilities to track sales trends and show what influences them. No other source presents such a detailed view of consumers' attitudes and behaviors related to bras, including frequency of purchase, brand awareness, consumer brand perceptions, future purchase intent, style preferences, features and consumers preferred fabrics, colors and patterns.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Panties & Underwear Market Insights

If you're a manufacturer or retailer who markets women's panties or men's underwear (bottoms) in the highly competitive mass channel, you've got to know your customers - what they think, what they want, what they'll buy. Until now, no information source has focused on the consumer perspective. With Panties & Underwear Market Insights from NPD Fashionworld, you'll have the information you need to make better business decisions, from product development to marketing to distribution. This Market Insights report combines NPD's unparalleled consumer information on purchases with our Fast Follow-Up capabilities to give you added insight into what influences consumers.

Price: $10,000

Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Special Sizes Report

Women of all sizes want fashion choices that fit their bodies and their lifestyles. To help you market to the "special sizes" segment, NPD presents its Special Sizes Report: Women's Apparel. The report uncovers consumers' attitudes and perceptions about special sizes across a variety of women's apparel categories and integrates NPD's tracking information to give you a complete picture - attitudinal and behavioral of the special sizes female consumer. You'll know how the special sizes consumer thinks, how she shops, what brands she chooses and more.

Price: $7,500 (Detailed data tabulations available at additional cost.) Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

NPD Brand Focus: Men's and Women's Footwear 2004

How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2004: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more -- all the information you need to answer your toughest business questions.

Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Total Footwear Spotlight Report

Even some of the biggest footwear industry players have long relied on assumptions and fragmented trade information to justify their business decisions. It goes with the territory, they say. No longer. The Total Footwear Spotlight Report is the only source for a fast, affordable snapshot of the total footwear market's key measures. It presents an overview of the fashion and athletic footwear landscape from the consumer and retail point-of-sale (POS) perspectives. The Total Footwear Spotlight Report helps you understand what your consumers want, what they buy and why.

Price: $7,800 (annual subscription)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Activewear Spotlight Report

Today's activewear market may be thriving, but that doesn't guarantee your success. To stay ahead you must understand your customers and your competitors. The Activewear Spotlight Report from NPD provides the strategic information necessary for informed, effective business decisions. It combines consumer purchase behavior with reliable information about what's going on at retail, giving you a complete - and affordable - look at the activewear market, including demographic information about activewear customers, top activewear brands, leading activewear channels of distribution and sports usage of activewear items.

Price: $15,000 (annual subscription - includes four quarterly reports)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Kids Focus: Brands and Licenses

Kids know what's hot. Their moms, who generally make the purchases, know what they want. But do you know what kids and their mothers look for when it comes to children's brands and licenses? With Kids Focus: Brands and Licenses you can lower the risks of new license investments, quantify your current licenses' success and understand the dynamics of today's kid-focused categories. The report reveals kids' and mothers' perceptions of specific brands and licenses, providing details you can't get anywhere else. Using the report, you can understand consumer awareness of children's brands and licenses, find out which licenses consumers believe are appropriate for kids by age and gender, assess future purchase intent, and much more.

Price: $7,500
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Industry Spotlight Reports (Apparel and Footwear)

Could you use an overview of the fashion industry and its key players and markets? NPD Fashionworld Industry Spotlight Reports are the answer. Covering apparel and footwear industry trends on a quarterly or annual basis, the reports address key categories across channels, products and wearer segments (men's, women's, children's). The Spotlight Reports' essential market information derives from the NPD online panel, showing you what's hot and what's not in apparel and footwear.

Price: $7,500 per report or both for $12,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Foodworld

Report on Carbohydrate Consumption Patterns

The low-carb craze has taken over America. Or has it? NPD’s Report on Carbohydrate Consumption Patterns takes you behind the headlines and the media hype to show you the “who, what, and when” of actual consumer dieting behavior. We track which foods and beverages low-carb consumers are adding to -- or cutting from -- their diets, both at home and in restaurants. In short, the Report on Carbohydrate Consumption Patterns identifies consumers’ top carbohydrate and protein sources to help you target real opportunities for your business.

Price: Available upon request
Contact: Your NPD Foodworld account representative.

The Dieting Monitor

The Dieting Monitor is the only source that examines the dieting and health issues that are top-of-mind among consumers today. It provides twice-monthly updates designed to help you understand dieting patterns, consumer perceptions of dieting and health and the influence these factors can have on your business. In addition, frequent updates also track consumer awareness of and participation in myriad diets, including all of the programs consumers and the media talk about most. The Dieting Monitor equips you to identify emerging diet types and evaluate significance of existing diet trends, uncover which foods consumers say they eat more or less of compared to one year ago and gauge consumer concern about specific nutritional elements found in food products. It also reveals important insights about consumers' habits related to reading nutritional labels and their height, weight, levels of exercise and daily activity.

Price: Available upon request
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

The NPD Group's 18th Annual Report on Eating Patterns in America

You need to know what consumers want and understand their eating habits before making important decisions. It's tough to get a handle on these critical factors - unless you know where to look. The 18th Annual Report on Eating Patterns in America has the answers you're looking for. Based on reporting of daily food and beverage consumption by 5,000 Americans and supplemented with information collected from manufacturers, retailers and restaurant operators, Eating Patterns in America is the definitive source for comprehensive information on American food- and beverage-related trends.

Price: $25,000
(pricing includes presentation by Harry Balzer, NPD's food and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.

The NPD Group's Eating Patterns In Canada (EPIC)

Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.

Price: Single release (fall or spring 2003) $10,000 Canadian; both releases (fall and spring 2003) $18,000 Canadian
Contact: Marion Chan at 416-383-0224 ext. 5365 or e-mail marion_chan@npd.com.

Fast Casual Profile Report Update

The report equips subscribers with the consumer behavior information they need to develop strategies that support this restaurant segment. A year has passed since NPD Foodworld noted the slowdown in traffic growth at Fast Casual chains. There is interest now in learning whether the slowdown is continuing, what distinguishes the chains that are growing from those that are not and whether consumers are still satisfied with what this concept has to offer. Recognizing the continued interest in this category, NPD Foodworld has just released its third updated Fast Casual report to address these issues.

Price: $8,500 for report only. Presentation and customized report sections available at additional costs.
Contact: Sherrill Kroll at 847-692-1744 or e-mail sherrill_kroll@npd.com

The NPD Complete Kitchen Audit

What's in consumers' kitchens? The 2002 NPD Complete Kitchen Audit from National Eating Trends presents a complete profile of American home kitchens, giving you a low-cost method to take inventory of the foods, beverages, appliances, cookware, utensils and other cooking materials that homemakers keep on hand. Since its inception in 1993, The NPD Complete Kitchen Audit has been the best way to maximize product and recipe development efforts, refine your marketing strategy and understand consumers' stocking and meal preparation decisions.

Price: $30,000 (Deluxe subscription) or $20,000 (Standard subscription)
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Breakfast in America Report

Today's breakfast, usually convenience-driven and eaten on-the-go, looks drastically different from the more elaborate, sit-down morning meals of years past. Sales information tells you only part of the story. Breakfast in America helps you compete for your share of the fast-paced and still-evolving breakfast market by providing consumers' side of the story - what they choose for breakfast and where they eat breakfast, if they eat it at all. It's the only source that provides reliable consumer information about who is eating what for breakfast, and how this has changed over the past decade.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

What's For Lunch? Report

What will Americans do for lunch today? What motivations drive their lunch choices? Understanding why consumers do what they do can make all the difference in the ever-competitive lunch segment. What's For Lunch? packages all the information you need to understand lunch occasion dynamics into one report. NPD knows what motivates consumers' lunch selections and the top lunch foods. What's For Lunch? crosses these factors to tell you the real story about lunch hour.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Turning Up the Heat on Frozen Meal Options

Start with steady improvements in quality and taste, add an abundance of new product introductions, and you've got the recipe for exponential growth in the frozen foods category. Turning Up the Heat on Frozen Meal Options examines what's driving growth in consumption of frozen meal options. The report offers a comprehensive menu of information to drive strategic and tactical planning, including consumption by meal/daypart, weekpart, season, preparation method and other situational information, such as who within the household consumes frozen meal options.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Special Report on Bioterrorism and Food Safety

Since the September 11 terrorist attacks, the issue of biological warfare, including the possibility of biological food tampering, has been in the headlines. Do consumers plan to dine out less as a result? Are Americans concerned about the possibility of food tampering at supermarkets, restaurants and fast food places? How will these concerns effect the food industry? This special report explains just how concerned consumers are about the threat of deliberate biological food tampering and how it can affect your business.

Price: $500
Contact: Dave Sheluga at 847-692-1731 or e-mail dave_sheluga@npd.com.

NPD Funworld

Toying With Video Games – The Impact of Video Games on Traditional Toys

Toying With Video Games iis your key to understanding consumer mind-share and time-share of video games in relation to toys. Based on responses from over 2,500 parents with children between the ages of 5 and 12, Toying With Video Games helps you answer the following questions and many more: How much time do kids spend playing with toys versus video games? Are video games influencing toy play time across the board, or just within certain categories? What effect do demographics (income, region, age, education, etc.) have on certain buying and playing behaviors?

Price: $7,500.
Contact: Your NPD Funworld Account Representative

Video Games Ownership Study Among Males:
An In-Depth Look at Male Platform and Software Ownership

In the world of video games, no consumer segment is more important than males aged 13 to 34. They're the ones who buy, use, and talk about hardware and software products more than any other group, and the ones who shape what's hot and what's not in gaming. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, gets to the root of male video game platform and software ownership and usage behavior. This report uncovers the relationships between age and platform ownership among males aged 13 to 34, males' opinions about key software titles for each Next Generation console platform, who purchases and uses gaming software and hardware, demographic information and much more. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, based on NPD's Fast Follow-Ups surveys, asked consumers focused questions about their platform and software ownership and usage so you can answer your critical questions related to consumer purchase intent, behavior and opinions.

Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Wal*Mart In-Depth Reports

Wal*Mart In-Depth Reports enhance the NPD online consumer panel's comprehensive view of the toys marketplace. These Excel-based, quarterly reports let us deliver more in-depth analysis of Wal*Mart's position, particularly at the item level. They're our solution to industry demand for detailed reporting on Wal*Mart. You choose the views that matter most to your business: supercategory, category, license, corporate manufacturer, manufacturer, brand, total property or item-level. Measures include dollar and unit sales, share and distribution, average retail price, U.S. regions (total U.S., Northeast, South, West, Central) and household income levels. Wal*Mart In-Depth Reports deliver about 160,000 Wal*Mart toy transactions per year.

Price: Available to NPD Funworld subscribers
Contact: Your NPD Funworld account representative

NPD Funworld Cross-Platform Ownership Study

The NPD Funworld Cross-Platform Ownership Study is your key to understanding consumers' video games platform ownership and preferences. This report gets to the bottom of many gaming questions thanks to NPD's unique Fast Follow-Ups capabilities, which allow us go back to consumers who recently made purchases and participated in NPD online tracking surveys. The report, delivered electronically and priced to fit your budget, provides a clear view of cross-platform ownership so you can assess what's driving consumer behavior and purchase decisions and determine whether games should be published across all platforms. It also may help fine-tune your marketing strategies to better target specific consumer groups and behaviors. The persuasive consumer data feedback can be incorporated into all of your retailer discussions.

Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Evolving to the Next Generation of Gaming
NPD Funworld Annual 2002 State of the Video Games Industry Report

What effects do current events, retail channels, and advanced technology have on sales in the video game industry? This analysis provides an overview of the video game industry, offering key highlights of the changes and influences that affected the industry in 2002. The report's insights include key information on the 18-34 year old age group, M-rated games, the electronic/video and mass market channels, the portable industry and online connectivity.

Price: $10,000
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Video Games Quarterly Report

This report lists the Top 50 games by platform. It includes spreadsheets featuring title, publisher, introduction date, projected units, projected dollars (for the quarter and YTD) and average selling price of each software title sold through retailers participating in NPD's Video Games Software Sample in the U.S. Quarters 2 and 3, 2002 available.

Price: $1500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Licensing Report

Licensed products represent 30% of the toy industry. But with so many companies vying for attention in this market, only the smartest and fastest companies stand to reap real financial benefits. NPD Funworld's Licensing Report gives you access to crucial point-of-sale and consumer behavior information that will help you uncover new market opportunities, make informed, intelligent decisions and more effectively run your business. Monthly and annual NPD Funworld Licensing Reports, presented electronically, give you all the licensing information you need to answer your toughest business questions.

Price: Monthly subscription, $20,000; quarterly subscription, $15,000; annual report only, $10,000.
Contact: Christina Charasse at 516-625-4889 or e-mail christina_charasse@npd.com.

Spotlight Report

NPD Funworld's Spotlight Report is a simple and effective way to put your business into factual perspective: guiding product development, fine-tuning marketing strategy and monitoring competitors has never been so easy or so cost-efficient. The Spotlight Report not only gives you a broad overview of the toy and video game industries, but also allows you to drill down to a detailed analysis of specific industry categories. The Spotlight Report clues you in on key consumer market drivers such as income, age and gender. Plus, it gives you a way to track best-selling items. With its easy-to-understand charts and graphs, the Spotlight Report lets you identify and track market opportunities and challenges, at a glance.

Price: Quarterly reports, $5500; semi-annual reports, $3750; annual report, $2500.
Contact: Mike Remond at 516-625-2243 or e-mail michael_redmond@npd.com.

NPD Houseworld

NPD Houseworld Annual Reports

NPD Houseworld Annual Reports provide topline category information for more than 30 categories, covering personal care appliances, kitchen appliances, major home appliances, vacuums and other home environment appliances. Each report is an indispensable resource for topline information about leading brands, top items, top features, most profitable channels and competitive activity. Delivered to you electronically in .pdf format, NPD Houseworld Annual Reports answer key marketing questions, telling you who buys particular categories, where consumers ship, which product features drive sales, what price points are most important, which brands dominate the market, which distribution channels drive the most volume and much more.

Price: Available upon request
Contact: Kevin Kelly at 516-625-2316 or e-mail kevin_kelly@npd.com.

NPD Techworld

Taking Stock: The Consumer Perspective on Television Ownership

NPD Techworld went straight to consumers to inventory the consumer electronics products they own, with a special focus on TV and video. This report digs deep to examine the current install base, providing a unique consumer perspective useful in strategic planning and product development efforts. After all, with everyone claiming space in the CE market these days, savvy marketers must position and promote products based on what’s driving consumers to buy today and what will drive them tomorrow. Taking Stock: The Consumer Perspective on Television Ownership presents exclusive consumer insights, including: type, brand, screen size, capabilities and number of televisions in the home; when and where consumers watch TV; TV content preferred; products and services associated with televisions; methods of program delivery and much more.

Price: Available upon request
Contact: Your NPD Techworld account representative.

Bringing the Network Home: An In-Depth Assessment

More and more, consumers rely on digital home networking solutions to enhance the value of the consumer electronics and technology products they have introduced into their home lives, creating tremendous opportunities for manufacturers and retailers. Capitalizing on these opportunities requires an understanding of consumers' attitudes toward and awareness of digital home networking technologies and solutions. Bringing the Network Home: An In-Depth Assessment, an exclusive report from NPD Techworld, presents the consumer insight your business needs demand. It's the industry's most comprehensive tool for examining existing and emerging consumer behavior related to digital home networking.

Price: Available upon request
Contact: Your NPD Techworld account representative

NPD Beauty

NPD BeautyTrends Year-End Highlight Reports (Available for 1998-2002)

These special year-end reports present a complete review of the prestige beauty industry, with a focus on the issues affecting industry sales. The reports provide an executive analysis, as well as trended graphical content covering market/category size, key market trends, competitive brand shares, best sellers, new launches, seasonality from a dollar and unit perspective. Reports are offered across three categories: prestige fragrances, makeup and skincare.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends Brand Ranking Report

This report provides a complete ranking (based on dollar sales) of all prestige brands within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Prior year numbers are included for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends SKU Ranking Report

This report provides a ranking (based on dollar sales) of the top selling SKUs within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Data from the previous year are included in the report, for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends Corporate Ranking Report

This report provides a rank order list of corporations broken out by division. For example, you'll see market share of The Estee Lauder companies as well as each of its divisions such as Clinique Laboratories and Origins Natural Resources. The key reporting measures include dollar sales, dollar share, unit sales, and unit share for Total Beauty, Fragrances, Makeup and/or Skincare. The reports, which are provided in Microsoft Excel format, are delivered electronically. This report is only available with the purchase of a Brand Ranking Report or SKU Ranking Report.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends In-Depth Prestige Market Segmentation Analyses

These specialized marketing analyses are designed to help you meet business objectives by focusing on specific market segments. They are available for bath and body, men's grooming, suncare, fragrance flankers, and line extensions.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

FragranceTrack MarketProfile Report (Available for 2000-2003)

This report reviews overall fragrance consumer market trends, lifestyle changes and demographic shifts. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. It provides an executive analysis and graphical content covering purchase drivers, where fragrance consumers shop, GWPs and reactions to sampling, usage behavior, share of market by key age groups, importance of fragrance characteristics by key age groups and demographic and lifestyle profiles. Beginning in 2002, the MarketProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.

FragranceTrack ImageProfile Report (Available for 2000-2003)

The ImageProfile Report provides a range of information that includes brand and advertising awareness, a comprehensive image profile for each brand and a complete demographic profile of brand users. It identifies market opportunities based on company purchase intent and fragrance ownership. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering overall brand ratings, price expectations, wardrobe presence, brands used regularly, brand image profile, and brand score, average, and index across over 20 brand attributes. Beginning in 2002, the ImageProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.

FragranceTrack FragranceProfile Report (Available for 2000-2003)

The FragranceProfile Report measures consumer acceptance of brands tested, independent of brand image. Fragrances are evaluated blind on skin at both the top note stage and after a 2-3 day dry down. The report includes a comprehensive fragrance evaluation, showing how consumers feel about the scent and their purchase interest and providing a complete attribute profile for each brand. FragranceProfiles can be compared to corresponding ImageProfiles for a complete analysis of a brand's consumer perception. Responses are based on surveys of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering fragrance evaluations, top note rating, dry down rating, strength rating, fragrance attribute ratings and brand score, average, and index across over 20 categories. Beginning in 2002, the FragranceProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.

For Retailers

Kmart Comp Store Reports

Together with Kmart, The NPD Group, Inc. has developed Kmart Comp Store Reports to help manufacturers focus on Kmart sales and understand Kmart's performance at the brand and item levels and in the overall market. These unique tools let you compare Kmart's unsuppressed, same-store point-of-sale (POS) data, side-by-side against market-level POS information. Using these exclusive reports is the only way you can compare sales activities in open Kmart stores. Kmart Comp Store Reports' same-store information provides accurate, comparative information for the categories that matter most to your business. The aggregate same-store POS data used in Kmart Comp Store Reports is unsuppressed for all categories, making information available for all brands and items.

Price: Available upon request
Contact: Your NPD Retail Business Development account representative