Use
the links below to view reports available for your industry
of interest:
NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Houseworld
NPD Techworld
NPD
Automotive
NPD Beauty
NPD
Music
For Retailers
NPD Fashionworld
NPD Brand Focus: Men's Casual
Sportswear 2004
NPD's
vast apparel industry tracking resources and in-depth, strategic
analysis of consumer perceptions and opinions merge in the
new NPDBrandFocus: Men's Casual Sportswear 2004. The first
in the NPDBrandFocus series, the report presents a comprehensive
examination of 75 key men's casual sportswear brands to address
critical, brand-related questions. If you're a manufacturer
or retailer in the men's apparel industry or if you're vested
in the men's apparel market in any other way, NPDBrandFocus:
Men's Casual Sportswear 2004 provides the information you
need to understand consumers' brand perceptions, awareness
and purchase decisions.
Price:
$5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
NPD
Channel Focus 2003: Men's and Women's Footwear
How
prevalent is cross-channel shopping in footwear categories?
What are shoppers' favorite footwear brands? What are consumers'
price expectations and future purchase plans? If questions
like these matter to your business, look to NPD Channel Focus
2003: Men's and Women's Footwear. They're the only reports
that give you a complete view of the footwear market from
the consumer perspective, including both attitudes and behaviors.
You'll learn about brand loyalty, store loyalty, consumers'
price orientation, footwear purchase influences, time spent
shopping for footwear and much more - all the information
you need to answer your toughest business questions.
Price:
$5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail
howard_koval@npd.com.
Tailored
Clothing & Workplace Attire
The
Tailored Clothing & Workplace Attire Report from NPD Fashionworld
answers the industry's important questions about what consumers
are wearing to work. You'll learn whether it's time to alter
your tailored clothing assortment to meet consumer demand
and which workplace attire categories, styles and brands are
top-of-mind among consumers. Separate versions of the report
are available for the men's and women's sides of the apparel
market.
Price:
Men's and women's versions of the report available separately
for $5,000 each or $8,500 for both.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Innerwear as Outerwear
Fashion
industry, television, magazine and other trend-watchers are
paying close attention to a key trend in apparel today: consumers
are wearing "innerwear" as outerwear like never before. The
new Innerwear as Outerwear report from NPD Fashionworld examines
the trend to determine the source and impact of consumers'
decision to wear undergarments as street clothes. Delivered
electronically, Innerwear as Outerwear presents findings of
an October 2003 consumer study conducted by NPD Fashionworld.
Price:
The Innerwear as Outerwear report is available for $5,000.
A personal consultation with NPD Chief Industry Analyst Marshal
Cohen, at your location, is available for an additional $2,500.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Buying Habits of Teens & Tweens
Thanks
to their spending habits and considerable influence over peers
and even adult consumers, tween- and teen-aged shoppers are
becoming more and more important to fashion marketers. To
attract and retain these seven- to seventeen-year-old consumers,
you need to know what matters most to them, what drives their
purchases and what they're talking about right now. The Buying
Habits of Teens & Tweens Report examines dynamics of the tween
and teen demographics to help manufacturers and retailers
develop and stock the right apparel and footwear products.
Delivered electronically, Buying Habits of Teens & Tweens
presents findings of an October 2003 consumer study conducted
by NPD Fashionworld.
Price:
Buying Habits of Teens & Tweens is available for $7,500. A
personal consultation with NPD Chief Industry Analyst Marshal
Cohen, at your location, is available for an additional $2,500.
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Jeans
Market Insights
Jeans
Market Insights provides a comprehensive view of today's booming
jeans marketplace. Like other reports in the NPD Market Insights
series, Jeans Market Insights combines NPD's unparalleled
consumer tracking data with our Fast Follow-Ups attitudinal
survey capabilities to track brand and style trends and show
detailed information on what influences purchasing behavior.
Delivered electronically, Jeans Market Insights represents
findings of an August 2003 consumer study conducted by NPD
Fashionworld, a division of The NPD Group.
Price:
$5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Women's
Swimwear Exposed
Women's
Swimwear Exposed presents a clear view of the factors influencing
consumers' swimwear purchases and identifies where strengths
and opportunities exist in the swimwear market. It is the
only report to address women's preferred swimwear styles and
colors, pricing, brand loyalty, perceptions of swimwear retail
channels, times of year purchases occur, how many swimsuits
women own and many other areas of interest to every women's
swimwear manufacturer or retailer. Delivered electronically,
this year's Swimwear Exposed report represents findings of
a July 2003 consumer study conducted by NPD Fashionworld,
a division of The NPD Group.
Price:
$5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Socks
Market Insights
Socks
Market Insights is the only report that combines attitudinal
and behavioral information to help readers understand and
leverage key purchase drivers in the socks market. The Socks
Market Insights Report integrates unparalleled consumer tracking
data from NPD Fashionworld with Follow-Up capabilities to
track sales trends and show what influences them. You get
a detailed view of consumers' attitudes and behaviors related
to socks, including brands, products and stores consumers
prefer, emerging trends and future purchase intent.
Price:
$5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Bra
Market Insights
Bra
Market Insights is the only report that combines attitudinal
and behavioral information to help you understand and leverage
key purchase drivers in the bra market. The Bra Market Insights
report integrates NPD's unparalleled consumer tracking data
with Follow-Up capabilities to track sales trends and show
what influences them. No other source presents such a detailed
view of consumers' attitudes and behaviors related to bras,
including frequency of purchase, brand awareness, consumer
brand perceptions, future purchase intent, style preferences,
features and consumers preferred fabrics, colors and patterns.
Price:
$5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Panties
& Underwear Market Insights
If
you're a manufacturer or retailer who markets women's panties
or men's underwear (bottoms) in the highly competitive mass
channel, you've got to know your customers - what they think,
what they want, what they'll buy. Until now, no information
source has focused on the consumer perspective. With Panties
& Underwear Market Insights from NPD Fashionworld, you'll
have the information you need to make better business decisions,
from product development to marketing to distribution. This
Market Insights report combines NPD's unparalleled consumer
information on purchases with our Fast Follow-Up capabilities
to give you added insight into what influences consumers.
Price:
$10,000
Contact:
Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Special
Sizes Report
Women
of all sizes want fashion choices that fit their bodies and
their lifestyles. To help you market to the "special sizes"
segment, NPD presents its Special Sizes Report: Women's Apparel.
The report uncovers consumers' attitudes and perceptions about
special sizes across a variety of women's apparel categories
and integrates NPD's tracking information to give you a complete
picture - attitudinal and behavioral of the special sizes
female consumer. You'll know how the special sizes consumer
thinks, how she shops, what brands she chooses and more.
Price:
$7,500 (Detailed data tabulations available at additional
cost.) Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
NPD
Brand Focus: Men's and Women's Footwear 2004
How prevalent is cross-channel shopping in footwear categories?
What are shoppers' favorite footwear brands? What are consumers'
price expectations and future purchase plans? If questions
like these matter to your business, look to NPD Channel Focus
2004: Men's and Women's Footwear. They're the only reports
that give you a complete view of the footwear market from
the consumer perspective, including both attitudes and behaviors.
You'll learn about brand loyalty, store loyalty, consumers'
price orientation, footwear purchase influences, time spent
shopping for footwear and much more -- all the information
you need to answer your toughest business questions.
Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Total
Footwear Spotlight Report
Even
some of the biggest footwear industry players have long relied
on assumptions and fragmented trade information to justify
their business decisions. It goes with the territory, they
say. No longer. The Total Footwear Spotlight Report is the
only source for a fast, affordable snapshot of the total footwear
market's key measures. It presents an overview of the fashion
and athletic footwear landscape from the consumer and retail
point-of-sale (POS) perspectives. The Total Footwear Spotlight
Report helps you understand what your consumers want, what
they buy and why.
Price:
$7,800 (annual subscription)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Activewear
Spotlight Report
Today's
activewear market may be thriving, but that doesn't guarantee
your success. To stay ahead you must understand your customers
and your competitors. The Activewear Spotlight Report
from NPD provides the strategic information necessary for
informed, effective business decisions. It combines consumer
purchase behavior with reliable information about what's going
on at retail, giving you a complete - and affordable - look
at the activewear market, including demographic information
about activewear customers, top activewear brands, leading
activewear channels of distribution and sports usage of activewear
items.
Price:
$15,000 (annual subscription - includes four quarterly reports)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Kids
Focus: Brands and Licenses
Kids
know what's hot. Their moms, who generally make the purchases,
know what they want. But do you know what kids and their mothers
look for when it comes to children's brands and licenses?
With Kids Focus: Brands and Licenses you can lower the risks
of new license investments, quantify your current licenses'
success and understand the dynamics of today's kid-focused
categories. The report reveals kids' and mothers' perceptions
of specific brands and licenses, providing details you can't
get anywhere else. Using the report, you can understand consumer
awareness of children's brands and licenses, find out which
licenses consumers believe are appropriate for kids by age
and gender, assess future purchase intent, and much more.
Price:
$7,500
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Industry
Spotlight Reports (Apparel and Footwear)
Could
you use an overview of the fashion industry and its key players
and markets? NPD Fashionworld Industry Spotlight Reports are
the answer. Covering apparel and footwear industry trends
on a quarterly or annual basis, the reports address key categories
across channels, products and wearer segments (men's, women's,
children's). The Spotlight Reports' essential market information
derives from the NPD online panel, showing you what's hot
and what's not in apparel and footwear.
Price:
$7,500 per report or both for $12,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
NPD
Foodworld
The Dieting Monitor
The Dieting Monitor is the only source
that examines the dieting and health issues that are top-of-mind
among consumers today. It provides twice-monthly updates designed
to help you understand dieting patterns, consumer perceptions
of dieting and health and the influence these factors can
have on your business. In addition – and perhaps of
greatest interest to you – The Dieting Monitor’s
frequent updates also track consumer awareness and participation
in myriad diets, including all of the programs consumers and
the media talk most about! Reports are delivered monthly with
two bi-weekly data points. Updates are sent electronically
in the form of an Excel workbook containing charts and graphs
that summarize results from the data period.
Price: $25,000
Contact: Joe Derochowski at 847-692-1736 or
joseph_derochowski@npd.com.
Report
on Carbohydrate Consumption Patterns
The low-carb craze has taken over America.
Or has it? NPD’s Report on Carbohydrate Consumption
Patterns takes you behind the headlines and the media hype
to show you the “who, what, and when” of actual
consumer dieting behavior. We track which foods and beverages
low-carb consumers are adding to -- or cutting from -- their
diets, both at home and in restaurants. In short, the Report
on Carbohydrate Consumption Patterns identifies consumers’
top carbohydrate and protein sources to help you target real
opportunities for your business.
Price: Available upon request
Contact: Your NPD Foodworld account representative.
The NPD Group's 18th Annual Report on Eating Patterns in
America
You
need to know what consumers want and understand their eating
habits before making important decisions. It's tough to get
a handle on these critical factors - unless you know where
to look. The 18th Annual Report on Eating Patterns in America
has the answers you're looking for. Based on reporting of
daily food and beverage consumption by 5,000 Americans and
supplemented with information collected from manufacturers,
retailers and restaurant operators, Eating Patterns in America
is the definitive source for comprehensive information on
American food- and beverage-related trends.
Price:
$25,000
(pricing includes presentation by Harry Balzer, NPD's food
and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.
The
NPD Group's Eating Patterns In Canada (EPIC)
Would
a better overall understanding of Canadian food consumption
trends help your company with business planning, marketing
strategy and sales efforts? Eating Patterns in Canada, a comprehensive
report and presentation generated by market information leader
NPD Canada, is the definitive source for information on Canadian
consumers' daily consumption of foods and beverages.
Price:
Single release (fall or spring 2003) $10,000 Canadian; both
releases (fall and spring 2003) $18,000 Canadian
Contact: Marion Chan at 416-383-0224 ext. 5365 or e-mail marion_chan@npd.com.
Fast
Casual Profile Report Update
The
report equips subscribers with the consumer behavior information
they need to develop strategies that support this restaurant
segment. A year has passed since NPD Foodworld noted the slowdown
in traffic growth at Fast Casual chains. There is interest
now in learning whether the slowdown is continuing, what distinguishes
the chains that are growing from those that are not and whether
consumers are still satisfied with what this concept has to
offer. Recognizing the continued interest in this category,
NPD Foodworld has just released its third updated Fast Casual
report to address these issues.
Price:
$8,500 for report only. Presentation and customized report
sections available at additional costs.
Contact: Sherrill Kroll at 847-692-1744 or e-mail sherrill_kroll@npd.com
The
NPD Complete Kitchen Audit
What's
in consumers' kitchens? The 2002 NPD Complete Kitchen Audit
from National Eating Trends presents a complete profile of
American home kitchens, giving you a low-cost method to take
inventory of the foods, beverages, appliances, cookware, utensils
and other cooking materials that homemakers keep on hand.
Since its inception in 1993, The NPD Complete Kitchen Audit
has been the best way to maximize product and recipe development
efforts, refine your marketing strategy and understand consumers'
stocking and meal preparation decisions.
Price:
$30,000 (Deluxe subscription) or $20,000 (Standard subscription)
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail
joseph_derochowski@npd.com.
Breakfast
in America Report
NPD’s Breakfast in America Report
helps you compete for your share of the fast-paced and still-evolving
breakfast market by providing consumers’ side of the
story – what they choose for breakfast and where they
eat breakfast, if they eat it at all. It’s the only
source that provides reliable consumer information about who
is eating what for breakfast, and how this has changed over
the past decade. The report includes top breakfast foods and
when, where and how they are consumed; complete breakfast
profiles for key child and adult age segments and where opportunities
exist for new breakfast options. Also addressed are how important
breakfast foods have changed over the past decade and which
consumer groups drive consumption of key breakfast food selections.
Price: Available upon request
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
What's
For Lunch? Report
What
will Americans do for lunch today? What motivations drive
their lunch choices? Understanding why consumers do what they
do can make all the difference in the ever-competitive lunch
segment. What's For Lunch? packages all the information you
need to understand lunch occasion dynamics into one report.
NPD knows what motivates consumers' lunch selections and the
top lunch foods. What's For Lunch? crosses these factors to
tell you the real story about lunch hour.
Price:
$12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
Turning
Up the Heat on Frozen Meal Options
Start
with steady improvements in quality and taste, add an abundance
of new product introductions, and you've got the recipe for
exponential growth in the frozen foods category. Turning
Up the Heat on Frozen Meal Options examines what's driving
growth in consumption of frozen meal options. The report offers
a comprehensive menu of information to drive strategic and
tactical planning, including consumption by meal/daypart,
weekpart, season, preparation method and other situational
information, such as who within the household consumes frozen
meal options.
Price:
$12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
Special
Report on Bioterrorism and Food Safety
Since
the September 11 terrorist attacks, the issue of biological
warfare, including the possibility of biological food tampering,
has been in the headlines. Do consumers plan to dine out less
as a result? Are Americans concerned about the possibility
of food tampering at supermarkets, restaurants and fast food
places? How will these concerns effect the food industry?
This special report explains just how concerned consumers
are about the threat of deliberate biological food tampering
and how it can affect your business.
Price:
$500
Contact: Dave Sheluga at 847-692-1731 or e-mail dave_sheluga@npd.com.
NPD
Funworld
Toying
With Video Games – The Impact of Video Games on Traditional
Toys
Toying With Video Games: The
Impact of Video Games on Traditional Toys is your key to understanding
consumer mind-share and time-share of video games in relation
to toys. With the rise in popularity of video games, it’s
critical for toy manufacturers, marketers and retailers to
recognize how the consumer market for toys is being affected.
This exclusive report from NPD Funworld digs deep to examine
what and with whom kids are playing and how parents influence
their children’s play time.
Price: $7,500
Contact: For more information or to purchase this report e-mail
email@npdfunworld.com.
Video
Games Ownership Study Among Males:
An In-Depth Look at Male Platform and Software Ownership
In
the world of video games, no consumer segment is more important
than males aged 13 to 34. They're the ones who buy, use, and
talk about hardware and software products more than any other
group, and the ones who shape what's hot and what's not in
gaming. Video Games Ownership Study Among Males: An In-Depth
Look at Male Platform and Software Ownership, gets to the
root of male video game platform and software ownership and
usage behavior. This report uncovers the relationships between
age and platform ownership among males aged 13 to 34, males'
opinions about key software titles for each Next Generation
console platform, who purchases and uses gaming software and
hardware, demographic information and much more. Video Games
Ownership Study Among Males: An In-Depth Look at Male Platform
and Software Ownership, based on NPD's Fast Follow-Ups surveys,
asked consumers focused questions about their platform and
software ownership and usage so you can answer your critical
questions related to consumer purchase intent, behavior and
opinions.
Price:
$7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Wal*Mart
In-Depth Reports
Wal*Mart
In-Depth Reports enhance the NPD online consumer panel's comprehensive
view of the toys marketplace. These Excel-based, quarterly
reports let us deliver more in-depth analysis of Wal*Mart's
position, particularly at the item level. They're our solution
to industry demand for detailed reporting on Wal*Mart. You
choose the views that matter most to your business: supercategory,
category, license, corporate manufacturer, manufacturer, brand,
total property or item-level. Measures include dollar and
unit sales, share and distribution, average retail price,
U.S. regions (total U.S., Northeast, South, West, Central)
and household income levels. Wal*Mart In-Depth Reports deliver
about 160,000 Wal*Mart toy transactions per year.
Price:
Available to NPD Funworld subscribers
Contact: Your NPD Funworld account representative
NPD
Funworld Cross-Platform Ownership Study
The
NPD Funworld Cross-Platform Ownership Study is your
key to understanding consumers' video games platform ownership
and preferences. This report gets to the bottom of many gaming
questions thanks to NPD's unique Fast Follow-Ups capabilities,
which allow us go back to consumers who recently made purchases
and participated in NPD online tracking surveys. The report,
delivered electronically and priced to fit your budget, provides
a clear view of cross-platform ownership so you can assess
what's driving consumer behavior and purchase decisions and
determine whether games should be published across all platforms.
It also may help fine-tune your marketing strategies to better
target specific consumer groups and behaviors. The persuasive
consumer data feedback can be incorporated into all of your
retailer discussions.
Price:
$7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Evolving
to the Next Generation of Gaming
NPD Funworld Annual 2002 State of the Video Games Industry
Report
What
effects do current events, retail channels, and advanced technology
have on sales in the video game industry? This analysis provides
an overview of the video game industry, offering key highlights
of the changes and influences that affected the industry in
2002. The report's insights include key information on the
18-34 year old age group, M-rated games, the electronic/video
and mass market channels, the portable industry and online
connectivity.
Price:
$10,000
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Video
Games Quarterly Report
This
report lists the Top 50 games by platform. It includes spreadsheets
featuring title, publisher, introduction date, projected units,
projected dollars (for the quarter and YTD) and average selling
price of each software title sold through retailers participating
in NPD's Video Games Software Sample in the U.S. Quarters
2 and 3, 2002 available.
Price:
$1500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Licensing
Report
Licensed
products represent 30% of the toy industry. But with so many
companies vying for attention in this market, only the smartest
and fastest companies stand to reap real financial benefits.
NPD Funworld's Licensing Report gives you access to crucial
point-of-sale and consumer behavior information that will
help you uncover new market opportunities, make informed,
intelligent decisions and more effectively run your business.
Monthly and annual NPD Funworld Licensing Reports, presented
electronically, give you all the licensing information you
need to answer your toughest business questions.
Price:
Monthly subscription, $20,000; quarterly subscription, $15,000;
annual report only, $10,000.
Contact: Christina Charasse at 516-625-4889 or e-mail christina_charasse@npd.com.
Spotlight
Report
NPD
Funworld's Spotlight Report is a simple and effective way
to put your business into factual perspective: guiding product
development, fine-tuning marketing strategy and monitoring
competitors has never been so easy or so cost-efficient. The
Spotlight Report not only gives you a broad overview of the
toy and video game industries, but also allows you to drill
down to a detailed analysis of specific industry categories.
The Spotlight Report clues you in on key consumer market drivers
such as income, age and gender. Plus, it gives you a way to
track best-selling items. With its easy-to-understand charts
and graphs, the Spotlight Report lets you identify and track
market opportunities and challenges, at a glance.
Price:
Quarterly reports, $5500; semi-annual reports, $3750; annual
report, $2500.
Contact: Mike Remond at 516-625-2243 or e-mail michael_redmond@npd.com.
NPD
Houseworld
Coffee
Pods: A Consumer Perspective
To what degree will coffee pods become a sensation in the
U.S. marketplace? Coffee Pods: A Consumer Perspective reveals
whether coffee pods will be the revolution that relegates
drip coffee makers to the shelf next to the percolator, or
if this trend is destined to be a coffee-brewing fad. The
report helps manufacturers and retailers of coffee machines
and coffee-related products, as well as investors and restaurant
and coffee shop chain owners, understand consumers’
current, past and future coffee-brewing needs and behaviors.
Topics addressed include how consumers’ coffee-related
needs and behaviors are changing, whether coffee pod brewing
systems meet consumers’ needs and what impact coffee
pods may have on factors such as coffee shop visitation.
Price: $10,000. Tabulations and phone consultations available
at additional cost.
Contact: John Block at 516-625-4610 or john_block@npd.com.
NPD
Houseworld Annual Reports
NPD
Houseworld Annual Reports provide topline category information
for more than 30 categories, covering personal care appliances,
kitchen appliances, major home appliances, vacuums and other
home environment appliances. Each report is an indispensable
resource for topline information about leading brands, top
items, top features, most profitable channels and competitive
activity. Delivered to you electronically in .pdf format,
NPD Houseworld Annual Reports answer key marketing questions,
telling you who buys particular categories, where consumers
ship, which product features drive sales, what price points
are most important, which brands dominate the market, which
distribution channels drive the most volume and much more.
Price:
Available upon request
Contact: Kevin Kelly at 516-625-2316 or e-mail kevin_kelly@npd.com.
NPD
Techworld
Taking
Stock: The Consumer Perspective on Television Ownership
This in-depth study, based on 7,500+
completed interviews, reports on household location, quantity
and ages of TVs owned and the devices attached. The comprehensive
industry report also covers viewing preferences, uses of each
TV by room location within the home, types of services connected,
etc., all reported by each type of TV -- tube, projection,
LCD and plasma. Also detailed are when and what products will
be purchased for the first time or as replacements, along
with other consumer insights.
Price: $15,000, which includes written report, tabs and a
one-hour discussion with an industry expert for added insight.
Contact: Contact your NPD account representative or John Genovesi
at 212-515-8735 or
john_genovesi@npd.com.
Bringing
the Network Home: An In-Depth Assessment
More
and more, consumers rely on digital home networking solutions
to enhance the value of the consumer electronics and technology
products they have introduced into their home lives, creating
tremendous opportunities for manufacturers and retailers.
Capitalizing on these opportunities requires an understanding
of consumers' attitudes toward and awareness of digital home
networking technologies and solutions. Bringing the Network
Home: An In-Depth Assessment, an exclusive report from NPD
Techworld, presents the consumer insight your business needs
demand. It's the industry's most comprehensive tool for examining
existing and emerging consumer behavior related to digital
home networking.
Price:
Available upon request
Contact: Your NPD Techworld account representative
NPD
Automotive
Pain
at the Pump: Consumers’ Reaction to Record High Gasoline
Prices
Pain at the Pump: Consumers’ Reaction to Record High
Gasoline Prices answers critical industry questions with marketing
intelligence from a May 2004 online survey conducted among
members of NPD’s online consumer panel. Issues addressed
by the report include the impact high gas prices may have
on gasoline brand choice, whether gasoline purchasers will
switch brands for lower-priced offerings and if consumers
will try to save money elsewhere on purchases such as convenience
store products, clothing, entertainment, etc. Also examined
are consumers’ perspectives on changes in driving behavior
that may result from higher prices and whether they will buy
more fuel-efficient vehicles – and much more. The 13-page
report includes an executive summary and informative charts
and tables to illustrate the study’s findings.
Price: $7,500
Contact: David Portalatin at 713-576-5126 or david_portalatin@npd.com.
NPD’s Motor Fuels Customer Satisfaction Study
This study is key to understanding your
performance compared to competitors’ and the entire
industry, from the consumer perspective. In today’s
competitive environment, where consumers choose daily from
an array of gas and convenience store brands, knowing what
consumers think can really make a difference to your bottom
line. NPD’s Motor Fuels Index has provided insight for
the industry for more than 20 years, and now we’ve extended
our services to include customer satisfaction measurement.
This study is the only source that allows you to benchmark
your customers’ satisfaction with your brand relative
to the competition. You’ll also find out which satisfaction
attributes are most strongly related to your customers’
overall satisfaction with your brand. The report includes
more than 80 pages of informative charts and expert analysis.
Price: $25,000
Contact: David Portalatin at 713-576-5126 or david_portalatin@npd.com.
NPD
Beauty
Beyond
Botox: Understanding the StriVectin-SD Consumer
This report from NPD Beauty provides the answers you need
for a clear view of the StriVectin-SD skincare sensation and
the consumers behind it. It taps NPD’s online panel
of more than 2.5 million consumers to provide insight into
the StriVectin-SD phenomenon and explore whether the product
is delivering against consumers’ expectations. Beyond
Botox: Understanding the StriVectin-SD Consumer is based on
a consumer study of female members of NPD’s online consumer
panel, aged 18-64. Complete demographic information, including
age, income and ethnicity, help NPD Beauty answer the question,
“Who are StriVectin’s consumers?”
Price: $8,500
Contact: Arabella Greystoke at 516-625-6102 or e-mail arabella_greystoke@npd.com.
NPD
BeautyTrends Year-End Highlight Reports (Available
for 1998-2002)
These
special year-end reports present a complete review of the
prestige beauty industry, with a focus on the issues affecting
industry sales. The reports provide an executive analysis,
as well as trended graphical content covering market/category
size, key market trends, competitive brand shares, best sellers,
new launches, seasonality from a dollar and unit perspective.
Reports are offered across three categories: prestige fragrances,
makeup and skincare.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD
BeautyTrends Brand Ranking Report
This
report provides a complete ranking (based on dollar sales)
of all prestige brands within each beauty category (Women's
and Men's Fragrances, Makeup and Skincare). The key reporting
measures include dollar sales, dollar share, unit sales, unit
share and average price. Prior year numbers are included for
ease of comparison. The reports, which are provided in Microsoft
Excel format, are delivered electronically.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD
BeautyTrends SKU Ranking Report
This
report provides a ranking (based on dollar sales) of the top
selling SKUs within each beauty category (Women's and Men's
Fragrances, Makeup and Skincare). The key reporting measures
include dollar sales, dollar share, unit sales, unit share
and average price. Data from the previous year are included
in the report, for ease of comparison. The reports, which
are provided in Microsoft Excel format, are delivered electronically.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD
BeautyTrends Corporate Ranking Report
This
report provides a rank order list of corporations broken out
by division. For example, you'll see market share of The Estee
Lauder companies as well as each of its divisions such as
Clinique Laboratories and Origins Natural Resources. The key
reporting measures include dollar sales, dollar share, unit
sales, and unit share for Total Beauty, Fragrances, Makeup
and/or Skincare. The reports, which are provided in Microsoft
Excel format, are delivered electronically. This report is
only available with the purchase of a Brand Ranking Report
or SKU Ranking Report.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD
BeautyTrends In-Depth Prestige Market Segmentation
Analyses
These
specialized marketing analyses are designed to help you meet
business objectives by focusing on specific market segments.
They are available for bath and body, men's grooming, suncare,
fragrance flankers, and line extensions.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
FragranceTrack
MarketProfile Report (Available for 2000-2003)
This
report reviews overall fragrance consumer market trends, lifestyle
changes and demographic shifts. Responses are based on survey
of over 8,000 men and 8,000 women across the U.S. It provides
an executive analysis and graphical content covering purchase
drivers, where fragrance consumers shop, GWPs and reactions
to sampling, usage behavior, share of market by key age groups,
importance of fragrance characteristics by key age groups
and demographic and lifestyle profiles. Beginning in 2002,
the MarketProfile Report includes teen trends.
Price:
Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail
natalie_seidman@npd.com.
FragranceTrack
ImageProfile Report (Available for 2000-2003)
The
ImageProfile Report provides a range of information that includes
brand and advertising awareness, a comprehensive image profile
for each brand and a complete demographic profile of brand
users. It identifies market opportunities based on company
purchase intent and fragrance ownership. Responses are based
on survey of over 8,000 men and 8,000 women across the U.S.
The reports provide an executive analysis and graphical content
covering overall brand ratings, price expectations, wardrobe
presence, brands used regularly, brand image profile, and
brand score, average, and index across over 20 brand attributes.
Beginning in 2002, the ImageProfile Report includes teen trends.
Price:
Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail
natalie_seidman@npd.com.
FragranceTrack
FragranceProfile Report (Available for 2000-2003)
The
FragranceProfile Report measures consumer acceptance of brands
tested, independent of brand image. Fragrances are evaluated
blind on skin at both the top note stage and after a 2-3 day
dry down. The report includes a comprehensive fragrance evaluation,
showing how consumers feel about the scent and their purchase
interest and providing a complete attribute profile for each
brand. FragranceProfiles can be compared to corresponding
ImageProfiles for a complete analysis of a brand's consumer
perception. Responses are based on surveys of over 8,000 men
and 8,000 women across the U.S. The reports provide an executive
analysis and graphical content covering fragrance evaluations,
top note rating, dry down rating, strength rating, fragrance
attribute ratings and brand score, average, and index across
over 20 categories. Beginning in 2002, the FragranceProfile
Report includes teen trends.
Price: Please
call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail
natalie_seidman@npd.com.
NPD
Music
NPD
Music PriceLab
NPD MusicWatch's
PriceLab provides an unprecedented level of detail about music
pricing. PriceLab gives you the edge in the highly competitive
and price-sensitive music retail market by collecting pricing
information that can be sorted by artist, retailer, channel,
distribution company, label, genre and top-selling titles.
With this information you can pinpoint the level at which
price has a negative influence on consumer purchasing decisions,
and understand the fundamental impact pricing has on consumer
perceptions.
Price: A yearly subscription to PriceLab is $12,000.
Contact: To subscribe to PriceLab, contact Gabe McElwaine
at 516.625.7407 or gabe_mcelwaine@npd.com.
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