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Featured Reports
NPD's industry-specific reports are available for purchase, covering everything from Americans' lunchtime favorites to women's thoughts about swimsuit shopping.
NPD Techworld Bringing the Network Home: An In-Depth Assessment
NPD Fashionworld Tailored Clothing & Workplace Attire
Kmart Comp Store Reports
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Insights Mission
Insights is a monthly newsletter of The NPD Group, Inc. Insights presents vital information on key market trends and features the NPD services which help our clients understand, anticipate and capitalize on these trends to build their businesses.
JANUARY 2004 ISSUE 18W
  Cover Story
Which trends, categories and products will be 2004's biggest sellers? Find out what NPD's Industry Experts are watching as 2004 unfolds. more
  close up
Managing one of Jimlar Corporation's premier footwear brands means Abby Calleo needs a complete, accurate view of the footwear market. NPD market information provides the business insight required for effective wholesale business reporting, strategic planning and merchandising. more
  new from npd
Online Panels and the Digital Divide
Are online consumers reflective of the general population? John Block of NPD Research Sciences reports on overcoming demographic barriers and the implications of today's "attitudinal divide." more
  Fast Facts
Click here for what's hot video games, fashion and consumer electronics. more
  Business Roundup
For many consumers, it's "back to basics" -- here's how it's happening in many of the industries NPD monitors. more
  Retail Update
Simplifying data access, improving data delivery and timing and enhancing services for Retailer Partners are among NPD's top priorities. Paul Cantrell, vice president, Retail Business Development, reports on 2003's exciting developments for NPD Retailer Partners and hints at what's planned for 2004.                  more
  International Corner
NPD AirTrak helps major international air carriers stay ahead of the competition by evaluating the effectiveness of their Web sites. Alexandre Mina of NPD Worldwide provides an update on NPD AirTrak's services in this tumultuous time for the travel industry. more
  Company News
  • NPD Vice President Harry Balzer and Chief Industry Analyst Marshal Cohen will participate in a panel discussion at the National Retail Federation's 93rd Annual Convention & Expo, January 11 in New York City. "How Do Shifts in National Eating Trends Impact the Broader Retail Landscape?" will address America's eating patterns and how they affect businesses across industries, from grocery stores to fast food and apparel. If you’re attending the NRF convention, don’t miss this discussion of how and why the fusion of food and retail matters to your business. Find out how trends in eating patterns may be early indicators of what’s ahead – not just in food, but in fashion, electronics, music and other industries. Visit www.nrf.com for details.


  • New Survey from The NPD Group Uncovers Latest Trends in Home Networking


  • The NPD Group Appoints Luis Delahoz Vice President of Sales for NPD Techworld

  •   Events
    Here's a guide to events where you can learn more about NPD products and services. more

    To find out how you can put NPD's exciting Dashboard feature to work for your company, e-mail insights@npd.com.

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    COPYRIGHT NOTICE:
    Copyright The NPD Group, Inc. 2003. All rights reserved.
    Contents may not be reproduced in whole or in part without permission from The NPD Group, Inc.

    TRADEMARKS NOTICE:
    The following names and terms which may be used in this newsletter are registered trademarks or service marks of The NPD Group:
    Aftermarket Industry Monitor, BeautyTrends, CREST, FragranceTrack, National Eating Trends, NET, npd.com, NPD Insights, NPD Fashionworld, NPD Foodworld, npdfoodworld.com, NPD Funworld, NPD Techworld, NPD Houseworld, Solution Folders.