The NPD Group's 18th Annual Report on Eating Patterns in America
You need to know what consumers want and understand their eating habits before making important decisions. It's tough to get a handle on these critical factors - unless you know where to look. The 18th Annual Report on Eating Patterns in America has the answers you're looking for. Based on reporting of daily food and beverage consumption by 5,000 Americans and supplemented with information collected from manufacturers, retailers and restaurant operators, Eating Patterns in America is the definitive source for comprehensive information on American food- and beverage-related trends.
Price: $25,000
(pricing includes presentation by Harry Balzer, NPD's food and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.
The NPD Group's Eating Patterns In Canada (EPIC)
Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.
Price: Single release (fall or spring 2003) $10,000 Canadian; both releases (fall and spring 2003) $18,000 Canadian
Contact: Marion Chan at 416-383-0224 ext. 5365 or e-mail marion_chan@npd.com.
Fast Casual Profile Report Update
The report equips subscribers with the consumer behavior information they need to develop strategies that support this restaurant segment. A year has passed since NPD Foodworld noted the slowdown in traffic growth at Fast Casual chains. There is interest now in learning whether the slowdown is continuing, what distinguishes the chains that are growing from those that are not and whether consumers are still satisfied with what this concept has to offer. Recognizing the continued interest in this category, NPD Foodworld has just released its third updated Fast Casual report to address these issues.
Price: $8,500 for report only. Presentation and customized report sections available at additional costs.
Contact: Sherrill Kroll at 847-692-1744 or e-mail sherrill_kroll@npd.com
The NPD Complete Kitchen Audit
What's in consumers' kitchens? The 2002 NPD Complete Kitchen Audit from National Eating Trends presents a complete profile of American home kitchens, giving you a low-cost method to take inventory of the foods, beverages, appliances, cookware, utensils and other cooking materials that homemakers keep on hand. Since its inception in 1993, The NPD Complete Kitchen Audit has been the best way to maximize product and recipe development efforts, refine your marketing strategy and understand consumers' stocking and meal preparation decisions.
Price: $30,000 (Deluxe subscription) or $20,000 (Standard subscription)
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
Breakfast in America Report
Today's breakfast, usually convenience-driven and eaten on-the-go, looks drastically different from the more elaborate, sit-down morning meals of years past. Sales information tells you only part of the story. Breakfast in America helps you compete for your share of the fast-paced and still-evolving breakfast market by providing consumers' side of the story - what they choose for breakfast and where they eat breakfast, if they eat it at all. It's the only source that provides reliable consumer information about who is eating what for breakfast, and how this has changed over the past decade.
Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
What's For Lunch? Report
What will Americans do for lunch today? What motivations drive their lunch choices? Understanding why consumers do what they do can make all the difference in the ever-competitive lunch segment. What's For Lunch? packages all the information you need to understand lunch occasion dynamics into one report. NPD knows what motivates consumers' lunch selections and the top lunch foods. What's For Lunch? crosses these factors to tell you the real story about lunch hour.
Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
Turning Up the Heat on Frozen Meal Options
Start with steady improvements in quality and taste, add an abundance of new product introductions, and you've got the recipe for exponential growth in the frozen foods category. Turning Up the Heat on Frozen Meal Options examines what's driving growth in consumption of frozen meal options. The report offers a comprehensive menu of information to drive strategic and tactical planning, including consumption by meal/daypart, weekpart, season, preparation method and other situational information, such as who within the household consumes frozen meal options.
Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.
Special Report on Bioterrorism and Food Safety
Since the September 11 terrorist attacks, the issue of biological warfare, including the possibility of biological food tampering, has been in the headlines. Do consumers plan to dine out less as a result? Are Americans concerned about the possibility of food tampering at supermarkets, restaurants and fast food places? How will these concerns effect the food industry? This special report explains just how concerned consumers are about the threat of deliberate biological food tampering and how it can affect your business.
Price: $500
Contact: Dave Sheluga at 847-692-1731 or e-mail dave_sheluga@npd.com.
NPD Funworld
Wal-Mart In-Depth Reports
Wal-Mart In-Depth Reports enhance the NPD online consumer panel's comprehensive view of the toys marketplace. These Excel-based, quarterly reports let us deliver more in-depth analysis of Wal-Mart's position, particularly at the item level. They're our solution to industry demand for detailed reporting on Wal-Mart. You choose the views that matter most to your business: supercategory, category, license, corporate manufacturer, manufacturer, brand, total property or item-level. Measures include dollar and unit sales, share and distribution, average retail price, U.S. regions (total U.S., Northeast, South, West, Central) and household income levels. Wal-Mart In-Depth Reports deliver about 160,000 Wal-Mart toy transactions per year.
Price: Available to NPD Funworld subscribers
Contact: Your NPD Funworld account representative
NPD Funworld Cross-Platform Ownership Study
The NPD Funworld Cross-Platform Ownership Study is your key to understanding consumers' video games platform ownership and preferences. This report gets to the bottom of many gaming questions thanks to NPD's unique Fast Follow-Ups capabilities, which allow us go back to consumers who recently made purchases and participated in NPD online tracking surveys. The report, delivered electronically and priced to fit your budget, provides a clear view of cross-platform ownership so you can assess what's driving consumer behavior and purchase decisions and determine whether games should be published across all platforms. It also may help fine-tune your marketing strategies to better target specific consumer groups and behaviors. The persuasive consumer data feedback can be incorporated into all of your retailer discussions.
Price: $7,500
Contact: Scott Goldfarb at 516-625-2404 or e-mail scott_goldfarb@npd.com.
Evolving to the Next Generation of Gaming
NPD Funworld Annual 2002 State of the Video Games Industry Report
What effects do current events, retail channels, and advanced technology have on sales in the video game industry? This analysis provides an overview of the video game industry, offering key highlights of the changes and influences that affected the industry in 2002. The report's insights include key information on the 18-34 year old age group, M-rated games, the electronic/video and mass market channels, the portable industry and online connectivity.
Price: $10,000
Contact: Robert Liguori at 516-625-2433 or e-mail robert_liguori@npd.com.
Video Games Quarterly Report
This report lists the Top 50 games by platform. It includes spreadsheets featuring title, publisher, introduction date, projected units, projected dollars (for the quarter and YTD) and average selling price of each software title sold through retailers participating in NPD's Video Games Software Sample in the U.S. Quarters 2 and 3, 2002 available.
Price: $1500
Contact: Rich Ow at 516-625-2846 or e-mail richard_ow@npd.com.
Licensing Report
Licensed products represent 30% of the toy industry. But with so many companies vying for attention in this market, only the smartest and fastest companies stand to reap real financial benefits.
NPD Funworld's Licensing Report gives you access to crucial point-of-sale and consumer behavior information that will help you uncover new market opportunities, make informed, intelligent decisions and more effectively run your business. Monthly and annual NPD Funworld Licensing Reports, presented electronically, give you all the licensing information you need to answer your toughest business questions.
Price: Monthly subscription, $20,000; quarterly subscription, $15,000; annual report only, $10,000.
Contact: Christina Charasse at 516-625-4889 or e-mail christina_charasse@npd.com.
Spotlight Report
NPD Funworld's Spotlight Report is a simple and effective way to put your business into factual perspective: guiding product development, fine-tuning marketing strategy and monitoring competitors has never been so easy or so cost-efficient. The Spotlight Report not only gives you a broad overview of the toy and video game industries, but also allows you to drill down to a detailed analysis of specific industry categories. The Spotlight Report clues you in on key consumer market drivers such as income, age and gender. Plus, it gives you a way to track best-selling items. With its easy-to-understand charts and graphs, the Spotlight Report lets you identify and track market opportunities and challenges, at a glance.
Price: Quarterly reports, $5500; semi-annual reports, $3750; annual report, $2500.
Contact: Ben Woll at 516-625-2481 or e-mail ben_woll@npd.com.
NPD Houseworld
NPD Houseworld Annual Reports
NPD Houseworld Annual Reports provide topline category information for more than 30 categories, covering personal care appliances, kitchen appliances, major home appliances, vacuums and other home environment appliances. Each report is an indispensable resource for topline information about leading brands, top items, top features, most profitable channels and competitive activity. Delivered to you electronically in .pdf format, NPD Houseworld Annual
Reports answer key marketing questions, telling you who buys particular categories, where consumers ship, which product features drive sales, what price points are most important, which brands dominate the market, which distribution channels drive the most volume and much more.
Price: Available upon request
Contact: Kevin Kelly at 516-625-2316 or e-mail kevin_kelly@npd.com.
NPD Techworld
Bringing the Network Home: An In-Depth Assessment
More and more, consumers rely on digital home networking solutions to enhance the value of the consumer electronics and technology products they have introduced into their home lives, creating tremendous opportunities for manufacturers and retailers. Capitalizing on these opportunities requires an understanding of consumers' attitudes toward and awareness of digital home networking technologies and solutions. Bringing the Network Home: An In-Depth Assessment, an exclusive report from NPD Techworld, presents the consumer insight your business needs demand. It's the industry's most comprehensive tool for examining existing and emerging consumer behavior related to digital home networking.
Price: Available upon request
Contact: Your NPD Techworld account representative
NPD Beauty
NPD BeautyTrends Year-End Highlight Reports (Available for 1998-2002)
These special year-end reports present a complete review of the prestige beauty industry, with a focus on the issues affecting industry sales. The reports provide an executive analysis, as well as trended graphical content covering market/category size, key market trends, competitive brand shares, best sellers, new launches, seasonality from a dollar and unit perspective. Reports are offered across three categories: prestige fragrances, makeup and skincare.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends Brand Ranking Report
This report provides a complete ranking (based on dollar sales) of all prestige brands within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Prior year numbers are included for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends SKU Ranking Report
This report provides a ranking (based on dollar sales) of the top selling SKUs within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Data from the previous year are included in the report, for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends Corporate Ranking Report
This report provides a rank order list of corporations broken out by division. For example, you'll see market share of The Estee Lauder companies as well as each of its divisions such as Clinique Laboratories and Origins Natural Resources. The key reporting measures include dollar sales, dollar share, unit sales, and unit share for Total Beauty, Fragrances, Makeup and/or Skincare. The reports, which are provided in Microsoft Excel format, are delivered electronically. This report is only available with the purchase of a Brand Ranking Report or SKU Ranking Report.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends In-Depth Prestige Market Segmentation Analyses
These specialized marketing analyses are designed to help you meet business objectives by focusing on specific market segments. They are available for bath and body, men's grooming, suncare, fragrance flankers, and line extensions.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
FragranceTrack MarketProfile Report (Available for 2000-2003)
This report reviews overall fragrance consumer market trends, lifestyle changes and demographic shifts. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. It provides an executive analysis and graphical content covering purchase drivers, where fragrance consumers shop, GWPs and reactions to sampling, usage behavior, share of market by key age groups, importance of fragrance characteristics by key age groups and demographic and lifestyle profiles. Beginning in 2002, the MarketProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.
FragranceTrack ImageProfile Report (Available for 2000-2003)
The ImageProfile Report provides a range of information that includes brand and advertising awareness, a comprehensive image profile for each brand and a complete demographic profile of brand users. It identifies market opportunities based on company purchase intent and fragrance ownership. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering overall brand ratings, price expectations, wardrobe presence, brands used regularly, brand image profile, and brand score, average, and index across over 20 brand attributes. Beginning in 2002, the ImageProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.
FragranceTrack FragranceProfile Report (Available for 2000-2003)
The FragranceProfile Report measures consumer acceptance of brands tested, independent of brand image. Fragrances are evaluated blind on skin at both the top note stage and after a 2-3 day dry down. The report includes a comprehensive fragrance evaluation, showing how consumers feel about the scent and their purchase interest and providing a complete attribute profile for each brand. FragranceProfiles can be compared to corresponding ImageProfiles for a complete analysis of a brand's consumer perception. Responses are based on surveys of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering fragrance evaluations, top note rating, dry down rating, strength rating, fragrance attribute ratings and brand score, average, and index across over 20 categories. Beginning in 2002, the FragranceProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.
For Retailers
Kmart Comp Store Reports
Together with Kmart, The NPD Group, Inc. has developed Kmart Comp Store Reports to help manufacturers focus on Kmart sales and understand Kmart's performance at the brand and item levels and in the overall market. These unique tools let you compare Kmart's unsuppressed, same-store point-of-sale (POS) data, side-by-side against market-level POS information. Using these exclusive reports is the only way you can compare sales activities in open Kmart stores. Kmart Comp Store Reports' same-store information provides accurate, comparative information for the categories that matter most to your business. The aggregate same-store POS data used in Kmart Comp Store Reports is unsuppressed for all categories, making information available for all brands and items.
Price: Available upon request
Contact: Your NPD Retail Business Development account representative
