|
NPD's Industry Experts and research professionals are continually examining the hottest trends that influence consumers' attitudes and behavior.
Here's a look at some of the latest reports we've developed to help you understand and leverage these trends.
Bringing the Network Home: An In-Depth Assessment
Forty-three percent of household networks were installed by the homeowners
themselves; 27% of home network users transport photos and videos via their
home networking equipment; 61% of those who don't yet own home networks cite
a lack of knowledge as a barrier to home network installation. The report also
found consumers planning to install home networks expect more functionality
than is available from today's home networking products. "It's pretty clear from this survey that the home network is being embraced and companies will need to listen to consumers to better deliver networking solutions. Companies that want to be considered leaders will need to act fast to penetrate the consciousness of the home network user," Stephen
Baker, NPD's director of industry analysis, said of the Bringing the Network Home study and report.
Click to learn more or order Bringing the Network Home: An In-Depth Assessment.
Cross-Platform Ownership Study
Forty-three percent of video game players NPD surveyed said they spend more than seven hours per week playing video games on their Next Generation systems. For the average Xbox player, it was 8.1 hours per week; for PlayStation owners, 7.9 hours per week; and for Gamecube players, the average was 7.1 hours per week. This information is a taste of the consumer information available in the NPD Funworld Cross-Platform Ownership Study, which also reveals that more than half of respondents said they play games with online features. The report covers the ins and outs of video games platform ownership and usage, providing a clear view of important gaming insights such as average age of users, how much time they spend on gaming systems, which systems they favor, and online gaming habits.
Click to learn more or order the Cross-Platform Ownership Study.
Buying Habits of Teens & Tweens
Sixty-two percent of teens surveyed said their friends influence their style and "look." Seventy-two percent of mothers included in the study said they shop with their tween children and jointly choose their children's clothing with their children. And 24% of teens surveyed said they save their own money to purchase clothing. This report examines the examines the dynamics of the teen and tween demographics, highlights what matters most to these consumers, what drives their purchases and what's the buzz among this age group right now. "The current issues seen in the tween and teen apparel market should help apparel manufacturers and retailers realize that they need to diversify their target audiences. It is not good enough to just pinpoint the target market. If retailers are really trying to grow their markets, they need to consider marketing to a wider scope of consumers," said NPD Chief Industry Analyst Marshal Cohen. "That is, targeting consumers just above and below the center of their core consumer. In this case, that may mean targeting younger kids and the college crowd, since we're finding fashion marketers just can't count on tweens and teens like they used to," he added.
Click to learn more or order the Buying Habits of Teens & Tweens report.
Tailored Clothing & Workplace Attire
Nearly half of men surveyed for NPD Fashionworld's Tailored Clothing & Workplace Attire Report said they wear a dress shirt to work, while 63% of women reported they wear dress shirts/blouses to the office. Liz Claiborne and Old Navy ranked as the top workplace apparel brands for women; Dockers ranked first for men. And in workplace footwear, Nine West came out on top for women, as Rockport did for men. These consumer insights confirm the continued "casualization" of U.S. workplace attire, explored in detail in the Tailored Clothing & Workplace Attire Report. Other insights presented in the report are details about which categories, styles and brands are most important to today's consumers, how often consumers purchase and wear tailored clothing and whether the market is growing and what's behind industry trends.
Click to learn more or order the Tailored Clothing & Workplace Attire report.
To find out about more about these special reports and other NPD reports that to your business, contact your NPD account representative or visit the NPD World Web site for your industry of interest.
|
