Featured Reports
New From NPD
Golf: Consumer Actions and Motivations. As the relationship between fashion and sports evolves and the industries converge, interest in golf has marketers hungry for consumer insight. This special report details the preferences, attitudes, and behaviors of both avid and casual golfers when it comes to shopping for golf-related apparel, footwear, and equipment. MORE
Coming Soon - European Athletic Footwear Report for the U.S. Financial Community. Monitor the athletic footwear industry's performance in five major European countries and the U.S. Compare brands and styles by category across countries using our new point-of-sale tracking data for European athletic footwear. MORE
Market Views Introductory Report for the prestige beauty industry gives manufacturers their first look at the next generation of point-of-sale (POS) tracking. For the first time, gain access to five new distribution measures, along with regional views of distribution and sales. MORE
Food & Beverage Buzz Monitor. This bimonthly service goes straight to consumers to reveal their concerns, needs, and wants. Now you can track the established and emerging trends that can make a real difference to your bottom line. MORE
NPD's Connected Home Theater report provides critical insights to companies vying for a position in the evolving home entertainment market. It examines awareness, interest, and adoption of digital content via home networks and broadband. This landmark study can help shape convergence strategies by leveraging NPD's unique sales information, an extensive consumer survey, and analyst perspective. MORE
Insights Mission
HomePrevious Issues
July/August 2007 - The NPD Blog & Forum Study
June 2007 - NPD Celebrates 15 Years in Europe
May 2007 - No Kidding - Children Are Consumers, Too!
April 2007 - Surprising Findings and Fresh Ideas Can Mean New Opportunities for Marketers
March 2007 - Understanding Tweens and Tech
February 2007 - Power brands sell globally (but still think locally)
January 2007 - Heavier Responders in Online Survey Research
November/December 2006 - Catching the "Early Bird" on Black Friday 2006
October 2006 - It's beginning to look a lot like - Last holiday season.
September 2006 - Caveat Retailer: Let the Retailer Beware Back-to-School Shopping Later This Year
July 2006 - Good Research: How to Know It When You See It
June 2006 - Where in the World is NPD?
May 2006 - Star Power NPD's new Celebrity Influence Study
April 2006 - Advancing Accuracy and Precision with Calibration
March 2006 - Top Ten Questions About NPD's Products, Services and Capabilities
February 2006 - Gift Cards and the Everlasting Holiday Season
January 2006 - Can Online Surveys Represent Purchasing by Offline Consumers?
November/December 2005 - Holiday Survey Results
October 2005 - The 65+ Consumer
September 2005 - Retail Upstarts
August 2005 - Leveraging the power of licensing to market products
June 2005 - Shopping under the Influence
May 2005 - Rebates, Coupons and Discounts
April 2005 - Wal-Mart Appeal: Insights Into Successful Mass-Market Selling
March 2005 - In Pursuit of Consumer Convenience
February 2005 - Shifting Roles: How Men and Women Shop Today
January 2005 - Teching-Up Retail
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