NPD’s Marshal Cohen Authors New Book:
Why Customers Do What They Do

In Why Customers Do What They Do, Marshal Cohen, chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer.

 

The NPD Group Acquires DisplaySearch
The NPD Group has acquired DisplaySearch, the premier provider of market research, analysis and conferences for the flat panel display industry.

NPD Signs Letter of Intent to Acquire Taylor Nelson Sofres Italian Perfumery Business
NPD has entered into a non-binding letter of intent to acquire TNS Infratest’s Italian Perfumery business, a subsidiary of international market information provider Taylor Nelson Sofres (TNS).

NPD Expands Wireless Practice Area
The NPD Group has expanded its wireless practice to include more in-depth information and analysis, as well as a breadth of consumer data not previously available to the wireless industry.

Katrina and Rita: Understanding the Storms' Impact on Market Research

While our concerns remain foremost with the people who suffered the fury of Hurricanes Katrina and Rita – including those in our Houston office and several employees with strong ties to the affected regions – our obligation to clients and Retailer Partners necessitates understanding the storms’ effects on our data collection.

Answering Retailers' Critical Category Management Questions: The View From NPD Beauty Europe

Retailers of beauty products in Europe’s Selective market – the European equivalent of the prestige beauty market in the U.S. – rely on NPD’s point-of-sale information to answer critical category management questions.

NPD is committed to keeping you and your colleagues informed and helping you leverage market developments to benefit your business. This issue of NPD Insights  includes links to recent news articles that feature NPD information and insights.

NPD Insights ®  is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.