NPD Expands Wireless Practice Area

The NPD Group has expanded its Wireless practice to include more in-depth information and analysis, as well as a breadth of consumer data not previously available to the wireless industry. These enhancements provide a thorough view of the wireless marketplace, delivering the most comprehensive coverage of mobile devices, multimedia content and wireless voice and data services available in the industry.

The services offered under the umbrella of NPD’s Wireless practice area present in-depth information and analysis on everything that touches the end user experience. Manufacturers, service providers, media and content producers, distribution channels and financial firms are among the many constituencies already benefiting from this valuable resource for examining and understanding the fast-moving mobile and wireless economy.

Behind this new perspective on the wireless market is a team of research and industry professionals dedicated to serving the wireless market. NPD Vice President of Wireless, Clint Wheelock, leads the group. “NPD Wireless has recruited some of the brightest minds in the industry to provide a breadth and depth of consumer data not previously available to the wireless industry,” he said.

The Wireless team includes:

Director of Primary Research Ed Manzitti is responsible for the development, implementation and utilization of primary research tools to support syndicated and custom information products. His research initiatives cover three rapidly growing segments: Mobile Devices, Mobile Content and Wireless Services.

Director for Mobile Devices Neil Strother provides strategic advice and market insight demanded by clients’ critical business decisions. His expertise focuses on wireless devices: handsets, smartphones, data devices and accessories.

Research Director for Mobile Content Drew Hull is leading NPD's initiative to bring greater clarity to the burgeoning market for mobile multimedia content, including games, ringtones, digital music, and video services. In addition to designing and launching information products in these areas, Drew also works closely with clients to help them understand the market on a strategic level and plan their next moves.

Research Director for Wireless Services Glen LeBlanc is focused on providing clients with insights and information products related to wireless voice and data services for consumer and business markets. He is also responsible for providing a detailed picture of market trends in specific market segments, carrier experience and satisfaction, and the retail purchasing experience.

Managing client relationships and adding value with analysis and insights based on the NPD data is Senior Account Manager Charul Vyas. Her role also includes designing analysis and contributing to new product development efforts. Director, Business Development Eileen Brown oversees sales and business development and manages strategic relationships with wireless industry clients. Director, Program Management Ellie Burgess manages strategic programs related to the planning, launch and growth of NPD’s new market research and information products for the wireless industry.

To learn more about NPD’s innovative services for the wireless market, contact Eileen Brown at 516-625-2831 or e-mail eileen_brown@npd.com.