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October 2005 Issue 36 |
Company News
The NPD Group Acquires DisplaySearch
The NPD Group has acquired DisplaySearch, the premier provider of market research, analysis and conferences for the flat panel display industry.
The acquisition will allow both NPD and DisplaySearch to leverage each other’s core strengths, providing clients with the first and only total market view for the rapidly growing $70 billion flat panel display industry.
The flat panel display industry will have access to an unprecedented level of information and insights as the acquisition brings NPD deep vertical expertise in the flat panel display market segment, enhancing its broad POS and consumer tracking coverage. NPD information used in conjunction with DisplaySearch delivery and supply chain information will give clients end-to-end coverage of the flat panel display market.
“The addition of DisplaySearch to the NPD family is an important step forward in our strategy to grow and evolve our business,” said Leon Shapiro, Group President for NPD. “We’re not only adding depth in a core vertical, but we are also expanding into new markets and strengthening our analytics.”
“Adding NPD’s data and expertise on display-based products to our supply chain coverage of the display industry will provide our customers with maximum visibility on all layers of the supply chain, resulting in even more accurate reporting and forecasts,” said Ross Young, CEO of DisplaySearch. “In addition, the tools NPD has developed will enhance our customer experience. This should be a real benefit for DisplaySearch customers as they look for help in navigating the rapidly changing and growing display industry.”
DisplaySearch conferences will offer NPD a new platform for sharing information and insights with the industry. The acquisition also boosts both companies’ analytical resources by linking their established and growing rosters of industry analysts.
DisplaySearch will continue to operate independently as an NPD Group company.
