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All of the NPD Worlds contain valuable information about what's hot, industry events, news, and other useful features. To stay abreast of retail trends across industries, visit us at:
NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Houseworld
NPD Techworld

To find out more about the NPD Worlds or ask a question about how you can use the Worlds to follow retail trends, contact your client service representative or e-mail us at Insights@npd.com.
OCTOBER 2003 ISSUE 16W
 

Use the links below to view reports available for your industry of interest:

NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Beauty

NPD Fashionworld

Jeans Market Insights

Jeans Market Insights provides a comprehensive view of today's booming jeans marketplace. Like other reports in the NPD Market Insights series, Jeans Market Insights combines NPD's unparalleled consumer tracking data with our Fast Follow-Ups attitudinal survey capabilities to track brand and style trends and show detailed information on what influences purchasing behavior. Delivered electronically, Jeans Market Insights represents findings of an August 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Women's Swimwear Exposed 2003

Women's Swimwear Exposed presents a clear view of the factors influencing consumers' swimwear purchases and identifies where strengths and opportunities exist in the swimwear market. It is the only report to address women's preferred swimwear styles and colors, pricing, brand loyalty, perceptions of swimwear retail channels, times of year purchases occur, how many swimsuits women own and many other areas of interest to every women's swimwear manufacturer or retailer. Delivered electronically, this year's Swimwear Exposed report represents findings of a July 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Sports Licensed Apparel Report

NPD's Sports Licensed Apparel Report helps manufacturers and retailers of sports-related licensed apparel understand the size of the market, who's buying licensed apparel products and why. The report addresses which sports, teams and specific athletes drive the sports licensed apparel market, what factors influence consumers' purchases and which sports, teams and athletes are most popular among sports fans. Delivered electronically, this new report represents findings of a 2003 consumer study conducted by NPD Fashionworld.

Price: $5,000
Contact: Nancy Swann at 516-625-2263 or e-mail nancy_swann@npd.com.

Socks Market Insights

Socks Market Insights is the only report that combines attitudinal and behavioral information to help readers understand and leverage key purchase drivers in the socks market. The Socks Market Insights Report integrates unparalleled consumer tracking data from NPD Fashionworld with Follow-Up capabilities to track sales trends and show what influences them. You get a detailed view of consumers' attitudes and behaviors related to socks, including brands, products and stores consumers prefer, emerging trends and future purchase intent.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Bra Market Insights

Bra Market Insights is the only report that combines attitudinal and behavioral information to help you understand and leverage key purchase drivers in the bra market. The Bra Market Insights report integrates NPD's unparalleled consumer tracking data with Follow-Up capabilities to track sales trends and show what influences them. No other source presents such a detailed view of consumers' attitudes and behaviors related to bras, including frequency of purchase, brand awareness, consumer brand perceptions, future purchase intent, style preferences, features and consumers preferred fabrics, colors and patterns.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.


Insights Into the New Consumer

In today's competitive retail environment, savvy consumers demand value and they don't mind shopping around to find the best prices for the products they want. Apparel manufacturers and retailers should be on high alert - you need to understand how much cross-channel shopping is really happening and the impact it will have on your business. With NPD's Insights Into the New Consumer you'll have the discount channel preference information you need to understand what consumers think, what they want, where they shop and why they shop discounters. Insights Into the New Consumer reports on where consumers say they shop, how channel preferences differ among consumers, how many consumers say they shop at both department stores and discount stores and much more.

Price: $3000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Channel Focus 2003: Men's and Women's Footwear

How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2003: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more - all the information you need to answer your toughest business questions.

Price: $5,000 for one report or $8,500 for both
Contact: Tim Taylor at 516-625-4800 or e-mail tim_taylor@npd.com.

Panties & Underwear Market Insights

If you're a manufacturer or retailer who markets women's panties or men's underwear (bottoms) in the highly competitive mass channel, you've got to know your customers - what they think, what they want, what they'll buy. Until now, no information source has focused on the consumer perspective. With Panties & Underwear Market Insights from NPD Fashionworld, you'll have the information you need to make better business decisions, from product development to marketing to distribution. This Market Insights report combines NPD's unparalleled consumer information on purchases with our Fast Follow-Up capabilities to give you added insight into what influences consumers.

Price: $10,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

NPD Holiday Jeans Study 2002

Jeans outpaced every other apparel category in sales during the holiday 2002 shopping season. Urban and upscale brands have established themselves as viable competitors in the jeans category, where big national brands have long been the key players. When it comes to sales volume and "buzz" in the apparel marketplace, nothing beats jeans. To understand this dominant category's influence on your company's bottom line and on the apparel industry as a whole, don't miss NPD's Holiday Jeans Study 2002. It presents a clear view of the factors influencing consumers' jeans purchases and where strength and opportunity exist in the jeans market.

Price: $3,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPDBrandFocus: Women's Casual Sportswear 2002

What do women think about specific sportswear brands? How do they make their purchase decisions? Which brands do they buy, and why? NPDBrandFocus: Women's Casual Sportswear 2002 reveals women's perceptions of specific casual sportswear brands, providing details you can't get anywhere else. It examines 120 brands from the consumer perspective so you can understand category purchase dynamics, profile target buyer groups to find out how and where they shop and compare relative performance of your brands and your competitors' brands.

Price: $5,000 (Detailed data tabulations and in-person presentation available at additional cost.)
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Special Sizes Report

Women of all sizes want fashion choices that fit their bodies and their lifestyles. To help you market to the "special sizes" segment, NPD presents its 2002 Special Sizes Report: Women's Apparel. The report uncovers consumers' attitudes and perceptions about special sizes across a variety of women's apparel categories and integrates NPD's tracking information to give you a complete picture - attitudinal and behavioral of the special sizes female consumer. You'll know how the special sizes consumer thinks, how she shops, what brands she chooses and more.

Price: $7,500 (Detailed data tabulations available at additional cost.)
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

NPDBrandFocus: Men's and Women's Footwear 2002

What do men and women think about specific footwear brands? How do they make their purchase decisions? Which brands to they buy, and why? To answer your toughest business questions, you need a complete picture of the market from the consumer perspective - including both attitudes and behaviors. The NPDBrandFocus: Men's and Women's Footwear 2002 report provides the information you need to stay ahead in the footwear industry: men's and women's perceptions of specific brands, insight into category purchase dynamics, profiles of target buyer groups and much more.

Price: Men's OR Women's Footwear Report for $5,000; $8,500 for both reports.
Contact: Tim Taylor at 516-625-4800 or e-mail tim_taylor@npd.com.

Total Footwear Spotlight Report

Even some of the biggest footwear industry players have long relied on assumptions and fragmented trade information to justify their business decisions. It goes with the territory, they say. No longer. The Total Footwear Spotlight Report is the only source for a fast, affordable snapshot of the total footwear market's key measures. It presents an overview of the fashion and athletic footwear landscape from the consumer and retail point-of-sale (POS) perspectives. The Total Footwear Spotlight Report helps you understand what your consumers want, what they buy and why.

Price: $7,800 (annual subscription)
Contact: Tim Taylor at 516-625-4800 or e-mail tim_taylor@npd.com.

Activewear Spotlight Report

Today's activewear market may be thriving, but that doesn't guarantee your success. To stay ahead you must understand your customers and your competitors. The Activewear Spotlight Report from NPD provides the strategic information necessary for informed, effective business decisions. It combines consumer purchase behavior with reliable information about what's going on at retail, giving you a complete - and affordable - look at the activewear market, including demographic information about activewear customers, top activewear brands, leading activewear channels of distribution and sports usage of activewear items.

Price: $15,000 (annual subscription - includes four quarterly reports)
Contact: Tim Taylor at 516-625-4800 or e-mail tim_taylor@npd.com.

KidsFocus: Brands and Licenses 2002

Kids know what's hot. Their moms, who generally make the purchases, know what they want. But do you know what kids and their mothers look for when it comes to children's brands and licenses? With KidsFocus: Brands and Licenses 2002 you can lower the risks of new license investments, quantify your current licenses' success and understand the dynamics of today's kid-focused categories. The report reveals kids' and mothers' perceptions of specific brands and licenses, providing details you can't get anywhere else. Using the report, you can understand consumer awareness of children's brands and licenses, find out which licenses consumers believe are appropriate for kids by age and gender, assess future purchase intent, and much more.

Price: $7,500
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

NPDBrandFocus: Men's Casual Sportswear 2001

NPD's vast apparel industry tracking resources and in-depth, strategic analysis of consumer perceptions and opinions merge in the new NPDBrandFocus: Men's Casual Sportswear 2001. The first in the NPDBrandFocus series, the report presents a comprehensive examination of 75 key men's casual sportswear brands to address critical, brand-related questions. If you're a manufacturer or retailer in the men's apparel industry or if you're vested in the men's apparel market in any other way, NPDBrandFocus: Men's Casual Sportswear 2001 provides the exclusive, actionable information you need to understand consumers' brand perceptions, awareness and purchase decisions.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Industry Spotlight Reports (Apparel and Footwear)

Could you use an overview of the fashion industry and its key players and markets? NPD Fashionworld Industry Spotlight Reports are the answer. Covering apparel and footwear industry trends on a quarterly or annual basis, the reports address key categories across channels, products and wearer segments (men's, women's, children's). The Spotlight Reports' essential market information derives from the NPD online panel, showing you what's hot and what's not in apparel and footwear.

Price: $7,500 per report or both for $12,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Foodworld

The NPD Group's 18th Annual Report on Eating Patterns in America

You need to know what consumers want and understand their eating habits before making important decisions. It's tough to get a handle on these critical factors - unless you know where to look. The 18th Annual Report on Eating Patterns in America has the answers you're looking for. Based on reporting of daily food and beverage consumption by 5,000 Americans and supplemented with information collected from manufacturers, retailers and restaurant operators, Eating Patterns in America is the definitive source for comprehensive information on American food- and beverage-related trends.

Price: $25,000
(pricing includes presentation by Harry Balzer, NPD's food and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.

The NPD Group's Eating Patterns In Canada (EPIC)

Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.

Price: Single release (fall or spring 2002) $10,000 Canadian; both releases (fall and spring 2002) $18,000 Canadian
Contact: Marion Chan at 416-383-0224 ext. 5365 or e-mail marion_chan@npd.com.

Fast Casual Profile Report Update

The report equips subscribers with the consumer behavior information they need to develop strategies that support this restaurant segment. A year has passed since NPD Foodworld noted the slowdown in traffic growth at Fast Casual chains. There is interest now in learning whether the slowdown is continuing, what distinguishes the chains that are growing from those that are not and whether consumers are still satisfied with what this concept has to offer. Recognizing the continued interest in this category, NPD Foodworld has just released its third updated Fast Casual report to address these issues.

Price: $8,500 for report only. Presentation and customized report sections available at additional costs.
Contact: Sherrill Kroll at 847-692-1744 or e-mail sherrill_kroll@npd.com

The NPD Complete Kitchen Audit

What's in consumers' kitchens? The 2002 NPD Complete Kitchen Audit from National Eating Trends presents a complete profile of American home kitchens, giving you a low-cost method to take inventory of the foods, beverages, appliances, cookware, utensils and other cooking materials that homemakers keep on hand. Since its inception in 1993, The NPD Complete Kitchen Audit has been the best way to maximize product and recipe development efforts, refine your marketing strategy and understand consumers' stocking and meal preparation decisions.

Price: $30,000 (Deluxe subscription) or $20,000 (Standard subscription)
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Breakfast in America Report

Today's breakfast, usually convenience-driven and eaten on-the-go, looks drastically different from the more elaborate, sit-down morning meals of years past. Sales information tells you only part of the story. Breakfast in America helps you compete for your share of the fast-paced and still-evolving breakfast market by providing consumers' side of the story - what they choose for breakfast and where they eat breakfast, if they eat it at all. It's the only source that provides reliable consumer information about who is eating what for breakfast, and how this has changed over the past decade.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

What's For Lunch? Report

What will Americans do for lunch today? What motivations drive their lunch choices? Understanding why consumers do what they do can make all the difference in the ever-competitive lunch segment. What's For Lunch? packages all the information you need to understand lunch occasion dynamics into one report. NPD knows what motivates consumers' lunch selections and the top lunch foods. What's For Lunch? crosses these factors to tell you the real story about lunch hour.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Turning Up the Heat on Frozen Meal Options

Start with steady improvements in quality and taste, add an abundance of new product introductions, and you've got the recipe for exponential growth in the frozen foods category. Turning Up the Heat on Frozen Meal Options examines what's driving growth in consumption of frozen meal options. The report offers a comprehensive menu of information to drive strategic and tactical planning, including consumption by meal/daypart, weekpart, season, preparation method and other situational information, such as who within the household consumes frozen meal options.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Special Report on Bioterrorism and Food Safety

Since the September 11 terrorist attacks, the issue of biological warfare, including the possibility of biological food tampering, has been in the headlines. Do consumers plan to dine out less as a result? Are Americans concerned about the possibility of food tampering at supermarkets, restaurants and fast food places? How will these concerns effect the food industry? This special report explains just how concerned consumers are about the threat of deliberate biological food tampering and how it can affect your business.

Price: $500
Contact: Dave Sheluga at 847-692-1731 or e-mail dave_sheluga@npd.com.

NPD Funworld

NPD Funworld Cross-Platform Ownership Study

The NPD Funworld Cross-Platform Ownership Study is your key to understanding consumers' video games platform ownership and preferences. This report gets to the bottom of many gaming questions thanks to NPD's unique Fast Follow-Ups capabilities, which allow us go back to consumers who recently made purchases and participated in NPD online tracking surveys. The report, delivered electronically and priced to fit your budget, provides a clear view of cross-platform ownership so you can assess what's driving consumer behavior and purchase decisions and determine whether games should be published across all platforms. It also may help fine-tune your marketing strategies to better target specific consumer groups and behaviors. The persuasive consumer data feedback can be incorporated into all of your retailer discussions.

Price: $7,500
Contact: Scott Goldfarb at 516-625-2404 or e-mail scott_goldfarb@npd.com.

Evolving to the Next Generation of Gaming
NPD Funworld Annual 2002 State of the Video Games Industry Report

What effects do current events, retail channels, and advanced technology have on sales in the video game industry? This analysis provides an overview of the video game industry, offering key highlights of the changes and influences that affected the industry in 2002. The report's insights include key information on the 18-34 year old age group, M-rated games, the electronic/video and mass market channels, the portable industry and online connectivity.

Price: $10,000
Contact: Robert Liguori at 516-625-2433 or e-mail robert_liguori@npd.com.

Video Games Quarterly Report

This report lists the Top 50 games by platform. It includes spreadsheets featuring title, publisher, introduction date, projected units, projected dollars (for the quarter and YTD) and average selling price of each software title sold through retailers participating in NPD's Video Games Software Sample in the U.S. Quarters 2 and 3, 2002 available.

Price: $1500
Contact: Rich Ow at 516-625-2846 or e-mail richard_ow@npd.com.

Licensing Report

Licensed products represent 30% of the toy industry. But with so many companies vying for attention in this market, only the smartest and fastest companies stand to reap real financial benefits. NPD Funworld's Licensing Report gives you access to crucial point-of-sale and consumer behavior information that will help you uncover new market opportunities, make informed, intelligent decisions and more effectively run your business. Monthly and annual NPD Funworld Licensing Reports, presented electronically, give you all the licensing information you need to answer your toughest business questions.

Price: Monthly subscription, $20,000; quarterly subscription, $15,000; annual report only, $10,000.
Contact: Christina Charasse at 516-625-4889 or e-mail christina_charasse@npd.com.

Spotlight Report

NPD Funworld's Spotlight Report is a simple and effective way to put your business into factual perspective: guiding product development, fine-tuning marketing strategy and monitoring competitors has never been so easy or so cost-efficient. The Spotlight Report not only gives you a broad overview of the toy and video game industries, but also allows you to drill down to a detailed analysis of specific industry categories. The Spotlight Report clues you in on key consumer market drivers such as income, age and gender. Plus, it gives you a way to track best-selling items. With its easy-to-understand charts and graphs, the Spotlight Report lets you identify and track market opportunities and challenges, at a glance.

Price: Quarterly reports, $5500; semi-annual reports, $3750; annual report, $2500.
Contact: Ben Woll at 516-625-2481 or e-mail ben_woll@npd.com.

NPD Beauty

NPD BeautyTrends Year-End Highlight Reports (Available for 1998-2002)

These special year-end reports present a complete review of the prestige beauty industry, with a focus on the issues affecting industry sales. The reports provide an executive analysis, as well as trended graphical content covering market/category size, key market trends, competitive brand shares, best sellers, new launches, seasonality from a dollar and unit perspective. Reports are offered across three categories: prestige fragrances, makeup and skincare.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends Brand Ranking Report

This report provides a complete ranking (based on dollar sales) of all prestige brands within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Prior year numbers are included for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends SKU Ranking Report

This report provides a ranking (based on dollar sales) of the top selling SKUs within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Data from the previous year are included in the report, for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends Corporate Ranking Report

This report provides a rank order list of corporations broken out by division. For example, you'll see market share of The Estee Lauder companies as well as each of its divisions such as Clinique Laboratories and Origins Natural Resources. The key reporting measures include dollar sales, dollar share, unit sales, and unit share for Total Beauty, Fragrances, Makeup and/or Skincare. The reports, which are provided in Microsoft Excel format, are delivered electronically. This report is only available with the purchase of a Brand Ranking Report or SKU Ranking Report.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

NPD BeautyTrends In-Depth Prestige Market Segmentation Analyses

These specialized marketing analyses are designed to help you meet business objectives by focusing on specific market segments. They are available for bath and body, men's grooming, suncare, fragrance flankers, and line extensions.

Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

FragranceTrack MarketProfile Report (Available for 2000-2003)

This report reviews overall fragrance consumer market trends, lifestyle changes and demographic shifts. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. It provides an executive analysis and graphical content covering purchase drivers, where fragrance consumers shop, GWPs and reactions to sampling, usage behavior, share of market by key age groups, importance of fragrance characteristics by key age groups and demographic and lifestyle profiles. Beginning in 2002, the MarketProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.

FragranceTrack ImageProfile Report (Available for 2000-2003)

The ImageProfile Report provides a range of information that includes brand and advertising awareness, a comprehensive image profile for each brand and a complete demographic profile of brand users. It identifies market opportunities based on company purchase intent and fragrance ownership. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering overall brand ratings, price expectations, wardrobe presence, brands used regularly, brand image profile, and brand score, average, and index across over 20 brand attributes. Beginning in 2002, the ImageProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.

FragranceTrack FragranceProfile Report (Available for 2000-2003)

The FragranceProfile Report measures consumer acceptance of brands tested, independent of brand image. Fragrances are evaluated blind on skin at both the top note stage and after a 2-3 day dry down. The report includes a comprehensive fragrance evaluation, showing how consumers feel about the scent and their purchase interest and providing a complete attribute profile for each brand. FragranceProfiles can be compared to corresponding ImageProfiles for a complete analysis of a brand's consumer perception. Responses are based on surveys of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering fragrance evaluations, top note rating, dry down rating, strength rating, fragrance attribute ratings and brand score, average, and index across over 20 categories. Beginning in 2002, the FragranceProfile Report includes teen trends.

Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.