| Gender | % |
|---|---|
| Boys | 61.8 |
| Girls | 58.9 |
| Age | % |
| 2-4 | 39.2 |
| 5-8 | 55.6 |
| 9-12 | 71.2 |
| 13 & 14 | 78.9 |
Source: The NPD Group/Kids and Gift Cards
Key Findings:
Expanding its leadership in the sales and marketing information industry, The NPD Group has acquired the consumer electronics, imaging, and computer business sectors of Current Analysis, Inc. The new entity will be called Current Analysis West and will continue to provide causal information including competitive pricing, promotions and share of shelf; analytical expertise; and competitive response solutions.
By Marie Moriceau,
Account Manager, Beauty
The fragrance category in France remains stable in value, but it is decreasing in units. New product launches are generally the only brands that are growing; most established brands are declining.
"In 2005 and into 2006, we did see consumers start to change their driving behavior," said David Portalatin, director of industry analysis at NPD Group Inc., which tracks consumer spending. "That's a very hard thing to change, because I've either got to change where I work, where I live, or what kind of car I drive in order to actually consume less gasoline."
CD or Not CD?Lower prices may not be a tonic either. Russ Crupnick, a market analyst at NPD, said his research suggests that consumers care more about the value they receive from a CD than the price.
Today's Entrepreneur: Russell Simmons Can't Slow DownThe NPD Group, Inc. leading provider of consumer and retail information, announced the launch of its retail tracking service for the men’s active apparel business in U.S. sporting goods retailers. This point-of-sale service provides style-level detail on men’s active apparel categories, across a wide range of sports, and provides insight into the importance of sport licenses, performance fabric items, and fashion product.
NPD Reports Men's Fragrance Takes Over the Top Spot Higher Income And Older Consumers Look to Home Remodeling