BP Lubricants USA, Inc. (formerly Castrol), has a diverse range of products: passenger car motor oils, heavy-duty engine oils, transmission fluids, automotive gear oils, hydraulic oils, greases and a host of other lubricants. BP Lubricants USA Inc., Customer Knowledge Manager – Retail Auto Parts, Matt DiPaulo, considers NPD consumer and retail information “the cost of entry” into his company’s competitive market.
Every business struggles with how to target consumers most effectively – and the music industry is no exception. Emerging legal digital models, such as Apple’s iTunes; illegal file sharing; diversions such as DVDs, video games, Web surfing and instant messaging – are all vying for the music consumer’s attention.
Believe it or not, the fragrance category in France has been struggling for the past few years. It is increasingly difficult for brands to build market share, as more and more fragrances enter this competitive market. Instead of increasing a brand’s share of the market, the new fragrances cannibalize the existing product range, and then suffer their own short lives.
Weber competes with WC Bradley Co., maker of the Char-Broil brand, for dominance in the U.S. grill market -- valued at nearly $2.3 billion last year, according to market researcher The NPD Group.
Sony's Universal Media Discs Not FlyingIn a new report by The NPD Group, titled PSP Functionality and Content Study, NPD surveyed 55,000 members of its consumer panel, ages 6 to 44, in an effort to examine consumer ownership, usage and attitudes toward Sony PSP functions and content such as games, movies, TV and music.
Teenage Boys are into Fragrances -- TotallyKaren Grant, senior beauty industry analyst with the NPD Group, a market research company, said that when workers at her firm began analyzing the market in 2002, they were looking at trends among females, but to their surprise, they discovered teenage boys were also into fragrance.