Mudd’s jeans, pants and skirts for juniors are designed to appeal to consumers who aren’t afraid of purple snakeskin belts, coffee-washed jeans or “butterfly floods.” Capturing – and keeping – consumers’ attention in this competitive segment of the apparel market means more than offering modern and edgy clothing. Mudd knows its entire brand image must reflect what its young, trend-setting customers want. That’s why Mudd turned to NPD for a brand study that went straight to consumers. Mudd’s Licensing/Marketing Director, Kelly Payfer, recently shared her perspective on the value of NPD’s information and insight.

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NPD is committed to keeping you and your colleagues informed and helping you leverage market developments to benefit your business. That's why
this issue of NPD Insights  includes links
to recent news articles that feature NPD information and insights. You can use them to find out what the media are saying about your industry and others that may relate to your business.

Major Restaurant Chains Are On a Roll

The restaurant industry is enjoying more than a year and a half of positive growth according to The NPD Group’s SalesTrac^® Weekly which tracks same-store sales’ trends from 53 Quick Service and Midscale chain restaurants or more than 40,000 restaurant units.

 

Year-End Tech Product Prices Rebound, According To Latest NPD Consumer Electronics Price Watch Results

Pricing levels for tech products began to rebound in December with a three percent increase from November’s record lows, according to the latest NPD Consumer Electronics Price Watch, a monthly pricing monitor from The NPD Group.

 

Are Canadians More Health Conscious Than Americans?

What do you reach for at snack time? If you are Canadian, the most common answer is fresh fruit, while our American neighbours are more likely to grab a chocolate bar. This is just one of the many findings revealed in the most comprehensive report available on Canadian eating patterns.

 

NPD Insights ®  is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.