NEW FROM NPD
Global Reach
| Australia | Netherlands |
| Austria | New Zealand |
| Belgium | Poland |
| Canada | Portugal |
| China | Russia |
| France | Spain |
| Germany | Sweden |
| Italy | Taiwan |
| Japan | United Kingdom |
| Korea | United States |
| Mexico |
Insights Mission
HomeINFORMATION & INSIGHTS
Moms Struggle with Finances While
Trying to Feed and Care for Their Families
– New study captures what’s on moms’ minds and how they’re coping today
Moms with children under 18 are responsible for feeding 141 million individuals every day. This responsibility, coupled with rising food prices and tighter budgets, is a source of anxiety for many of these mothers. According to the new NPD report What’s on the Minds of Moms and How They’re Coping Today, having enough money to meet their families’ needs is mothers’ top concern today. Furthermore, the majority of those moms aren’t optimistic about improvement in their situation, even in a year’s time.
The mothers surveyed said they’re trying to save money on grocery purchases. The top strategies they use include turning to discount stores more, buying less expensive brands, stocking up more often to take advantage of sales, searching for lower prices in store circulars, and choosing store brands more often.
Top 5 Ways Moms Claim Their Shopping Habits Have Changed |
|
| #1 | Using Walmart or other discount stores more often |
#2 |
Buying less expensive brands more often |
#3 |
Stocking up more often to take advantage of sales |
#4 |
Searching store circulars more often for low prices |
#5 |
Choosing store brands more often |
Source: The NPD Group/What’s on the Minds of Moms and How They’re Coping Today
"Even though moms are trying to save money on groceries, they still want meals that are easy and quick to prepare, and healthy, affordable options for themselves and their families," said Dori Hickey, director of product management at NPD and author of What’s on the Minds of Moms and How They’re Coping Today,
NPD’s National Eating Trends® service, which has tracked the daily eating habits of Americans since 1980, shows moms with kids under 18 prepare 290 dinner meals annually. That means 10.2 billion dinners are prepared by moms in the U.S. each year. Fathers, on the other hand, are more involved in dinner preparation in households without kids under 18 than they are in households with kids under 18.
To learn more about What’s on the Minds of Moms and How They’re Coping Today and other insight on consumer and other marketplace trends, contact Charles Camaroto at 866-444-1411 contactnpd@npd.com.