Client Close-Up

To bring the right products to market and communicate their value to beauty consumers, Clarins USA Senior Vice President of Group Business Development Caroline Pieper-Vogt has always relied on market information and insight from NPD. She recently shared her perspective on the value of NPD’s information and what it helps her business accomplish.

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CONSUMER PERSPECTIVE

Consumers may be familiar with your brand but will they actually buy it? In this example, the featured apparel retailer excels at converting consumers from purchase planners to buyers of apparel for female adults or apparel for female teens. They have an upside opportunity to convert consumers to purchase jewelry and watches, handbags, socks and underwear for male adults, and items for children ages 4-12.

Industry news

Kids' Use of Consumer Electronics Devices Such as Cell Phones, Personal Computers, and Video Game Platforms Continue to Rise

U.S. Consumers Looking for 3-D Home Video Options

Netbooks Ignite Canadian PC Sales

Entertainment Connection