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Online Gaming 2007: The Virtual Landscape This report delivers an in-depth view of the online gaming landscape, including insight on sales, ownership, and usage. Find out about gamers' mind, wallet, and time share in the online space, with unique behavioral insight from NPD's gamer segmentation model. MORE
Consumer Technology Ancillary Services Report Ancillary services are big business for technology manufacturers and retailers. Identify opportunities to grow service revenue with our new report. MORE
Beauty Emerging Channels Reports This series profiles emerging distribution channels in the beauty industry: specialty stores, the Internet, person-to-person (direct selling), and spas/beauty salons. Understand past and present behavior related to beauty shopping, gain insight into channel preferences, and find out which channels will be important to consumers in the future. MORE
Kids and Gift Cards The recent boom in giving gift cards has changed the holiday shopping landscape. Now find out what's really happening - how kids are using their gift cards and what that can mean to your bottom line. MORE
Casual Dining Lapsed User Study Why are heavy restaurant buyers visiting casual dining outlets less often? This report, based on CREST data, addresses the industry's interest in and speculation about what's behind the segment's slowed growth. Don't miss this insight! MORE
Segmenting the Bridal Market What's important to brides when it comes to wedding planning and registry decisions? Now you can explore five distinct segments of brides, with information and insight directly from brides-to-be and newly-married women. MORE
Insights Mission
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May 2007 - No Kidding - Children Are Consumers, Too!
April 2007 - Surprising Findings and Fresh Ideas Can Mean New Opportunities for Marketers
March 2007 - Understanding Tweens and Tech
February 2007 - Power brands sell globally (but still think locally)
January 2007 - Heavier Responders in Online Survey Research
November/December 2006 - Catching the "Early Bird" on Black Friday 2006
October 2006 - It's beginning to look a lot like - Last holiday season.
September 2006 - Caveat Retailer: Let the Retailer Beware Back-to-School Shopping Later This Year
July 2006 - Good Research: How to Know It When You See It
June 2006 - Where in the World is NPD?
May 2006 - Star Power NPD's new Celebrity Influence Study
April 2006 - Advancing Accuracy and Precision with Calibration
March 2006 - Top Ten Questions About NPD's Products, Services and Capabilities
February 2006 - Gift Cards and the Everlasting Holiday Season
January 2006 - Can Online Surveys Represent Purchasing by Offline Consumers?
November/December 2005 - Holiday Survey Results
October 2005 - The 65+ Consumer
September 2005 - Retail Upstarts
August 2005 - Leveraging the power of licensing to market products
June 2005 - Shopping under the Influence
May 2005 - Rebates, Coupons and Discounts
April 2005 - Wal-Mart Appeal: Insights Into Successful Mass-Market Selling
March 2005 - In Pursuit of Consumer Convenience
February 2005 - Shifting Roles: How Men and Women Shop Today
January 2005 - Teching-Up Retail
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