NPD in the News

Following is a selection of interesting and informative news articles that referenced information from The NPD Group or NPD expert commentary last month.

NPD Funworld

HDTV Creates New Reality for Game Developers
The New York Times/CNETNews.com* (May 16, 2005)
“Breakout titles – like ‘Halo’ and ‘Halo 2’ for the Xbox and the ‘Grand Theft Auto’ franchise – are what sell hardware,” said Anita Frazier, entertainment industry analyst with the NPD Group, which tracks video game sales. “These machines are a means to an end” for games that can maximize their capabilities, she said.'

NPD Music & Movies

Digital Listening Growing, Radio Slipping
CNETNews.com* (May 13, 2005)
"The rise of digital listening and storage for music continues unabated this year," Russ Crupnick, president of the Music and Movies division at NPD, said in a statement. "Technology companies are providing new tools to consumers in the form of powerful music-enabled PCs and portable music players; music companies are answering the call for more content; and consumers are responding positively."

NPD Techworld

Hillcrest has View of TV’s Future
The Washington Post* (May 24, 2005)
“There has probably been a million companies, at some point, in this kind of a space,” said Stephen Baker, a technology analyst with the NPD Group. “What you're really talking about is a product that wants to be iTunes, wants to be TiVo, wants to be Windows. So it has be able to do all those things better than what other companies are able to do and package them in a way that's better than they have ever been packaged.”

*Source where story originated