NPD’s Steve Coffey Named to
Advertising Research Foundation Board of Directors

NPD’s Steve Coffey was one of five new members elected in June to the Board of Directors of The Advertising Research Foundation (ARF).

According to the ARF press release issued to announce Coffey’s appointment, “Advertising leaders of the highest caliber are nominated for election to the ARF Board of Directors, and they are held in high regard by their colleagues in the field.” The ARF Board represents four industries: advertisers, ad agencies, media companies, and research companies. The ARF’s mission is to aggregate, create, and distribute research-based knowledge to help members make better advertising decisions.

Coffey is joined in his three-year term by fellow newly-elected directors from Wal-Mart Stores, Time Warner Global Marketing, Colgate-Palmolive, and Genentech.