August 2006 Issue 44
Events
DisplaySearch HDTV Conference
Los Angeles, CA
Event Web site
September 12-14, 2006
CTIA Wireless IT & Entertainment 2006
CTIA - The Wireless Association
Los Angeles, CA
Event Web site
Insights Mission
NPD’s Steve Coffey Named to Advertising Research Foundation Board of Directors
NPD’s Steve Coffey was one of five new members elected in June to the Board of Directors of The Advertising Research Foundation (ARF).
Analytic Director, Games and Software
Since joining NPD late in 2004, J.D. Deitch’s role as analytic director has been ensuring that NPD games and software industry clients receive the best possible market estimates. His work puts him in frequent contact with both the clients he serves and a diverse range of NPD colleagues – from the Operations group to account managers to Research Sciences counterparts – involved in NPD’s research for other industries.
Company News
Teen boys are cutting back on their use of traditional colognes as inexpensive body sprays sold through mass retailers grab hold of their attention. The NPD Group’s Men’s FragranceTrack 2006 study finds that usage of cologne is down sharply among teens.
Consumers are making room for new TVs and the devices and services that enhance their TV viewing experience, according to a new report by leading consumer and retail information company, The NPD Group.
Americans are increasingly looking to their mobile phones to perform functions beyond simple phone calls, so carriers are beginning to provide a removable-media option that helps them do just that. According to recent data compiled by The NPD Group, leading consumer and retail information provider, a growing number of mobile phones now come equipped with feature slots for removable media.
NPD In The News
SFgate.com (August 7, 2006 )
"It'll mean they've turned around the entire line in nine months and not one year," said Stephen Baker, vice president of industry analysis for the NPD Group, a research firm. On the heels of Intel's release last week of the Core 2 Duo processor, the new Power Mac and possibly others, such as the MacBook Pro, could be powered by the newer, faster chip, analysts predicted. "I think that's why they've waited," Baker said. "The Power Mac goes to the most high-powered users, for video and graphics manipulation that need the power and efficiency from the Core 2 Duo."
Educational Software Makers Try Again . . .San Jose Mercury News (August 6, 2006)
"If you give parents a reason to purchase a title for their kids, they will," said Chris Swenson, a software industry analyst at NPD. He cited how Microsoft was able to capture 14 percent of the educational software market within a year of releasing "Student 2006" -- a comprehensive program for middle and high school students that combines the Encarta encyclopedia with other homework tools.
Can Consumers Hang On?Austin American-Statesman (August 6, 2006)
"We have Wal-Marts popping up in places we never saw before and Target creating a line that's acceptable even to the fashionistas out there. And we've got the Internet that makes it possible to shop anywhere, anytime, with anybody's money," said Marshal Cohen, chief analyst at the NPD Group in Port Washington, N.Y., and author of "Why Customers Do What They Do."
COPYRIGHT NOTICE:
Copyright The NPD Group, Inc. 2006. All rights reserved.
Contents may not be reproduced in whole or in part without permission from The NPD Group, Inc.
TRADEMARKS NOTICE:
The following names and terms which may be used in this newsletter are registered trademarks or service marks of The NPD Group: Aftermarket Industry Monitor, BeautyTrends , CREST, FragranceTrack, National Eating Trends, NET, npd.com, NPD Insights, SalesTrac Weekly, Solution Folders, NPD Sports Tracking Europe.
Contents may not be reproduced in whole or in part without permission from The NPD Group, Inc.
TRADEMARKS NOTICE:
The following names and terms which may be used in this newsletter are registered trademarks or service marks of The NPD Group: Aftermarket Industry Monitor, BeautyTrends , CREST, FragranceTrack, National Eating Trends, NET, npd.com, NPD Insights, SalesTrac Weekly, Solution Folders, NPD Sports Tracking Europe.