New From NPD
High Definition Video Player Report Series - two new reportsMarket HD video players and HD video content more effectively to consumers who may be confused by the competing HD-DVD and Blu-Ray formats. These two reports — the Device Awareness, Purchase Intent, & Penetration Report and the Device Ownership
and Usage Report — provide critical details about what's happening in the market. MORE
Kids and Consumer Electronics Europe - New consumer perspectiveGet the most comprehensive consumer information about how consumer electronics are penetrating the lives of kids in the U.K., France, and Germany. This report delivers the detail companies need to understand ownership, penetration, and usage of CE products by children ages four to 14. MORE
Automotive Hard Parts Consumer StudyWhich parts are being purchased? How does retail service affect purchasing decisions? How are parts installed? NPD went straight to consumers to explore hard parts purchasing behavior. Equipped with this report hard parts installers, manufacturers, and retailers can get a clear view of the consumer and strengthen their marketing efforts. MORE
Grilling in AmericaThis exclusive report delivers new insight into American consumers' grilling habits. Based on data from an array of NPD information products, it details grilling behavior, including the foods grilled, how grilled foods are prepared, and what other foods are consumed at meals featuring grilled foods. MORE
Next-generation system wars - competition is heating up!With all the new gaming systems vying for consumer attention, the next-generation console- and portable-system wars are underway
. . . and competition is heating up. The Next Generation System Functionality & Usage Report identifies the early adopters and those who will be next in line to purchase these new systems, delving deep into consumer attitudes and behavior and exploring purchase intent. MORE
Insights Mission
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June 2007 - NPD Celebrates 15 Years in Europe
May 2007 - No Kidding - Children Are Consumers, Too!
April 2007 - Surprising Findings and Fresh Ideas Can Mean New Opportunities for Marketers
March 2007 - Understanding Tweens and Tech
February 2007 - Power brands sell globally (but still think locally)
January 2007 - Heavier Responders in Online Survey Research
November/December 2006 - Catching the "Early Bird" on Black Friday 2006
October 2006 - It's beginning to look a lot like - Last holiday season.
September 2006 - Caveat Retailer: Let the Retailer Beware Back-to-School Shopping Later This Year
July 2006 - Good Research: How to Know It When You See It
June 2006 - Where in the World is NPD?
May 2006 - Star Power NPD's new Celebrity Influence Study
April 2006 - Advancing Accuracy and Precision with Calibration
March 2006 - Top Ten Questions About NPD's Products, Services and Capabilities
February 2006 - Gift Cards and the Everlasting Holiday Season
January 2006 - Can Online Surveys Represent Purchasing by Offline Consumers?
November/December 2005 - Holiday Survey Results
October 2005 - The 65+ Consumer
September 2005 - Retail Upstarts
August 2005 - Leveraging the power of licensing to market products
June 2005 - Shopping under the Influence
May 2005 - Rebates, Coupons and Discounts
April 2005 - Wal-Mart Appeal: Insights Into Successful Mass-Market Selling
March 2005 - In Pursuit of Consumer Convenience
February 2005 - Shifting Roles: How Men and Women Shop Today
January 2005 - Teching-Up Retail
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