RESEARCH SCIENCES UPDATE
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July / Aug 2007 Issue 54
New From NPD
Market Level Insight Would you like to know the ideal markets with the best opportunity to grow your share and improve sales and distribution -- while boosting your profits? NPD introduces market level capabilities: local market research information for manufacturers and retailers. MORE
High Definition Video Player Report Series — two new reportsMarket HD video players and HD video content more effectively to consumers who may be confused by the competing HD-DVD and Blu-Ray formats. These two reports — the Device Awareness, Purchase Intent, & Penetration Report and the Device Ownership
and Usage Report — provide critical details about what's happening in the market. MORE
Kids and Consumer Electronics Europe – New consumer perspectiveGet the most comprehensive consumer information about how consumer electronics are penetrating the lives of kids in the U.K., France, and Germany. This report delivers the detail companies need to understand ownership, penetration, and usage of CE products by children ages four to 14. MORE
Automotive Hard Parts Consumer StudyWhich parts are being purchased? How does retail service affect purchasing decisions? How are parts installed? NPD went straight to consumers to explore hard parts purchasing behavior. Equipped with this report hard parts installers, manufacturers, and retailers can get a clear view of the consumer and strengthen their marketing efforts. MORE
Grilling in AmericaThis exclusive report delivers new insight into American consumers’ grilling habits. Based on data from an array of NPD information products, it details grilling behavior, including the foods grilled, how grilled foods are prepared, and what other foods are consumed at meals featuring grilled foods. MORE
Next-generation system wars – competition is heating up!With all the new gaming systems vying for consumer attention, the next-generation console- and portable-system wars are underway
. . . and competition is heating up. The Next Generation System Functionality & Usage Report identifies the early adopters and those who will be next in line to purchase these new systems, delving deep into consumer attitudes and behavior and exploring purchase intent. MORE
High Definition Video Player Report Series — two new reportsMarket HD video players and HD video content more effectively to consumers who may be confused by the competing HD-DVD and Blu-Ray formats. These two reports — the Device Awareness, Purchase Intent, & Penetration Report and the Device Ownership
and Usage Report — provide critical details about what's happening in the market. MORE
Kids and Consumer Electronics Europe – New consumer perspectiveGet the most comprehensive consumer information about how consumer electronics are penetrating the lives of kids in the U.K., France, and Germany. This report delivers the detail companies need to understand ownership, penetration, and usage of CE products by children ages four to 14. MORE
Automotive Hard Parts Consumer StudyWhich parts are being purchased? How does retail service affect purchasing decisions? How are parts installed? NPD went straight to consumers to explore hard parts purchasing behavior. Equipped with this report hard parts installers, manufacturers, and retailers can get a clear view of the consumer and strengthen their marketing efforts. MORE
Grilling in AmericaThis exclusive report delivers new insight into American consumers’ grilling habits. Based on data from an array of NPD information products, it details grilling behavior, including the foods grilled, how grilled foods are prepared, and what other foods are consumed at meals featuring grilled foods. MORE
Next-generation system wars – competition is heating up!With all the new gaming systems vying for consumer attention, the next-generation console- and portable-system wars are underway
. . . and competition is heating up. The Next Generation System Functionality & Usage Report identifies the early adopters and those who will be next in line to purchase these new systems, delving deep into consumer attitudes and behavior and exploring purchase intent. MORE
Insights Mission
NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.
Research Sciences Profile
“R&D is my passion, and it’s vital to NPD,” said David Pinsley. He should know – he’s been leading and contributing to NPD’s research and development efforts for over 20 years. He’s an inventor, a patent-holder, and a true R&D junkie.
RESEARCH SNAPSHOT
Source: The NPD Group/Blog & Forum Study ASK THE RESEARCHERS
Have a question about NPD’s research methods? Let us know. For this edition, we surveyed the research scientists across NPD for the questions they address most frequently.
Retailer Update
MERA Endorses NPD
The Mobile Enhancement Retailers Association (MERA), considered the essential resource for specialty retailers, has endorsed NPD market information.
The organization now encourages all members to use NPD's point-of-sale data on mobile audio categories.
NPD In the news
Preppy, Straight Up or with a TwistPittsburgh Post-Gazette
"I'm skeptical," added Marshal Cohen, chief analyst at NPD Group, a New York-based market research firm, of claims in the fashion media that preppy looks are resurging. "The fact that this is going on tells me that there's nothing else in fashion trends to really talk about."
Game Sales Lift Activisionthestreet.com
Activision had emerged as the No. 1 independent game publisher in June, ahead of Electronic Arts -- the largest game maker, with a market capitalization of $15 billion -- and smaller rival THQ, according to market research firm the NPD Group.
NCAA Football is Fine Warm-Up for MaddenCharlotte Observer
But the NPD Group, which tracks industry trends, thinks PS3 is now on track to meet its sales forecasts but will remain behind Wii and the 360 in sales until at least the middle of next year, when Sony begins to release the bulk of its new PS3 game titles.
Industry news
U.S. Toy Industry Sales Showed Increases In First-Half 2007According to leading consumer and retail information company, The NPD Group, retail sales in the U.S. toy industry increased almost 3 percent, generating over $8 billion in the first half of 2007 (January – June) compared to $7.8 billion generated during the same time period in 2006.
The NPD Group Launches Retail Sales Tracking for Beauty in ChinaLeading consumer and retail information provider The NPD Group, Inc. has launched a new service tracking sales of prestige beauty products in China. The new offering is the first and only point-of-sale tracking service for the prestige beauty industry in that country, covering the fragrance, make-up, and skincare businesses. NPD’s beauty tracking in China complements the firm’s expanding portfolio of beauty tracking businesses in the U.S., France, and Italy.
NPD Reports Entertaining Moves to the 'Great Outdoors'Today, consumers are entertaining outdoors more than ever before and they’re doing it with style. According to new research from The NPD Group, Inc., leading provider of consumer and retail information, eight in ten consumers surveyed prefer outdoor entertaining over indoor, weather permitting.