Trend Breakfast: “Key Insights into Today’s Footwear Consumer”
World Shoe Association
Las Vegas, NV
Chief Industry Analyst, Marshal Cohen, speaking
Event Web site
February 11 – 14, 2007
American International Toy Fair
New York, NY
Event Web site
March 4-7, 2007
COEX 2007
Orlando, FL
Chief Industry Analyst, Marshal Cohen, and President, Foodservice, Dave Jenkins, speaking
Event Web site
March 6-7, 2007
Digital Imaging Marketing Association (DIMA) Conference 2007
Las Vegas, NV
Senior Imaging Analyst, Liz Cutting, speaking
Event Web site
March 6 – 8, 2007
9th Annual DisplaySearch U.S. Flat Panel Display Conference
San Diego, CA
Event Web site
Happy New Year, and welcome to the January 2007 Research Edition of NPD Insights. This month I am pleased to share with you some findings from a joint industry study conducted by The NPD Group and two other research firms, in which we examine the size and influence of heavy survey responders in the United States. We learned that frequent survey takers are not having an undue influence in market research results.
We’ve also added an “Ask the Researchers” section this month, where NPD’s research scientists answer some of the more frequently asked questions we hear from our clients. We invite you to send us your questions for future editions; you’ll see it published and receive a personal response from one of our experts.
Wishing you a great 2007,
Steve Coffey
Chief Research Officer
The NPD Group, Inc.
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