Paul Violino
Analytic Director
Consumer and Commercial Technology

Though Paul Violino has been an analytic director at NPD for just over a year, he’s no stranger to NPD – or to the world of market research. He began his career at NPD in 1986, which took him to an NPD/Nielsen joint venture, then back to NPD to work with toy industry clients. After working with the PC Meter/Media Metrix team, a company with roots at NPD, he landed back at NPD, with the Research Sciences team. And we’re glad to have him back! His expertise and experience are proving to be very valuable to NPD’s work in the consumer technology and commercial technology industry sectors.

In his current role, Paul is responsible for managing and improving the methodologies used to collect, process, and deliver point-of-sale (POS) and consumer data. “In the end, it’s all about measuring the market as accurately as we possibly can,” he said. “Data quality is of paramount importance, and I seek to ensure that all of our methods and procedures are being executed properly. We constantly strive to improve on what we do today.”

Paul works with colleagues across the company, including with other analytic directors, NPD’s consumer technology and commercial technology business units, and internal groups such as the one that oversees the company’s online consumer panel. “One of my most important objectives is helping my colleagues understand all of the components that go into ‘making our data’ so we can uncover areas where we can improve and enhance our services. Working with the same blueprint, we all collaborate, sharing issues, information, and ideas so we can come up with solutions that work,” Paul said.

With a career that has included time with some of the top research companies in the world, Paul contributes research expertise in both the consumer and POS sides of the business. He understands clients’ research needs broadly, based on his own experience in operations, product development, and client service – and each of those roles comes into play in his work as an analytic director. He has also worked at Internet advertising agency DoubleClick, and at start-up pharmaceutical marketing and research company Marketing Technology Solutions, where he created and managed a syndicated, longitudinal panel of patients and oversaw custom research projects.