Paul Violino
Analytic Director
Consumer and Commercial Technology
Though Paul Violino has been an analytic director at NPD for just over a year, he’s no stranger to NPD – or to the world of market research. He began his career at NPD in 1986, which took him to an NPD/Nielsen joint venture, then back to NPD to work with toy industry clients. After working with the PC Meter/Media Metrix team, a company with roots at NPD, he landed back at NPD, with the Research Sciences team. And we’re glad to have him back! His expertise and experience are proving to be very valuable to NPD’s work in the consumer technology and commercial technology industry sectors.
Happy New Year, and welcome to the January 2007 Research Edition of NPD Insights. This month I am pleased to share with you some findings from a joint industry study conducted by The NPD Group and two other research firms, in which we examine the size and influence of heavy survey responders in the United States. We learned that frequent survey takers are not having an undue influence in market research results.

Have a question about NPD’s research methods? Let us know. For this edition, we surveyed the research scientists across NPD for the questions they address most frequently.
Our 4-4-5 Retail Calendar (for North America only) measures out 12 reporting periods of four or five weeks, spanning 364 days per year -- one day short of the calendar year of 365 days. The consequence is that the reporting periods drift backward on the calendar by approximately one day per year. This requires a "leap week" to be added to the January reporting period (typically a four-week period) every five to six years in order to preserve the seasonal integrity of the months.
The January 2007 reporting period will include the required "leap week" and will therefore be a five-week month. This adjustment is consistent with the NRF's published retailer calendar. The January 2008 reporting period will return to a four-week duration.
Please watch for more information to come.
The NPD Group, a leading consumer and retail information company, announced that CompUSA is now using NPD’s new market level information to provide the company with a more granular view of the consumer electronics and IT marketplaces. This critical data will help CompUSA drive strategic and tactical business decisions. The new NPD data, the most comprehensive market level sales information for the consumer technology industry, provides point-of-sale (POS) information on sales, market share, and other key measures for 50 DMAs in the U.S.
Dieting in America at an All-Time LowAs America continues to struggle with its battle of the bulge, the holidays are typically the time of year when people pack on a few extra pounds. Come New Year’s though, many thoughts – and resolutions – turn to dieting. According to The NPD Group’s 21st Annual Eating Patterns in America report, even with those extra pounds, dieting has hit a new low, driven in large part by aging Baby Boomers, who are less likely than previous generations to follow a doctor-recommended diet.
The NPD Group, Inc. Announces the Promotions of Lori Monaco and Steve RomeiThe NPD Group, Inc., leading provider of consumer and retail information, announced the promotions of Lori Monaco and Steve Romei, each to vice president.
The software and consumer electronics companies are expected to introduce bits and pieces this year that could make significant strides toward that goal, said Stephen Baker, an analyst with market research firm NPD Group.
Made in New Bedford: A Suit Designer Retools"What Joseph Abboud is doing is counter to the market," said Marshal Cohen , chief retail analyst at NPD Group in Port Washington, N.Y. "It allows them to be more nimble and separate themselves and be in control of what they're doing. Their destiny is in their own hands. It's better than relying on traditional forms of importing."