When we moved tracking studies online, some wondered if an online panel could adequately account for purchases made by those who don't use the Internet. Now there's solid evidence that an online panel does, indeed, represent all consumers.
January 2006 Issue 38
Events
NPD Hot Off the Press beauty industry event
New York, NY
February 8-10, 2006
Kidscreen Summit 2006
New York, NY
NPD Entertainment Industry Analyst, Anita Frazier, speaking
Event Web Site
Insights Mission
Our primary mission is to constantly improve the research methodology NPD employs. We measure our success by comparing the results of our methodologies with other industry sources, to make sure we are best reflecting actual marketplace performance.
Using Manufacturing Quality Control Checks in Marketing Research
By Steve Coffey
Chief Research Officer,
The NPD Group, Inc.
As part of NPD’s Quality First initiative, our Research Sciences team has developed and is expanding formal protocols for each of the steps in the research process: sampling, data collection, data cleaning, tabulation and analysis. The protocols – with quality control checks at each step – articulate our accumulated knowledge of best practices based on experiences among the researchers, external research, and original research and development we have conducted.
By Steve Coffey
Chief Research Officer,
The NPD Group, Inc.
As part of NPD’s Quality First initiative, our Research Sciences team has developed and is expanding formal protocols for each of the steps in the research process: sampling, data collection, data cleaning, tabulation and analysis. The protocols – with quality control checks at each step – articulate our accumulated knowledge of best practices based on experiences among the researchers, external research, and original research and development we have conducted. Consumer Research
Since the NPD conversion to online, over five million U.S. adult consumers (and growing!) have completed NPD surveys covering such focus areas as fashion, home, technology, automotive, food, toys, entertainment and retail experiences.
Mark Kinnucan,
Ph.D.
Director of Research Sciences,
The NPD Group, Inc.
Director of Research Sciences,
The NPD Group, Inc.
Balancing accuracy and stability is a priority for Director of Research Sciences, Mark Kinnucan. Mark is responsible for the methodology behind the information and insights NPD delivers each month to the leading U.S. apparel and footwear companies.
Mark joined NPD in July, 2004, bringing to the company an extensive background in statistics and estimation techniques. Before joining NPD, he was director of operations for a small research company that produces a syndicated consumer study of travel behavior.
Company News
Leading consumer and retail information company, The NPD Group, examines in its latest study, “Entertaining for the Holidays and Beyond: A Consumer Perspective,” the mindset of consumers as they set their holiday tables and approach entertaining throughout the year.
The NPD Group, a global provider of consumer and retail information and insights, announced it will offer regional sell thru information on the consumer electronics market to complement its existing information offerings. The service is slated to launch in summer 2006.
Once the year-end holidays come and go, and Americans have packed on those extra pounds, the age-old dilemma remains: how to take off the unwanted weight. Even though intentions to diet and exercise become more prominent during the first month of each year, the peak month for dieting comes a few months later.
COPYRIGHT NOTICE:
Copyright The NPD Group, Inc. 2006. All rights reserved.
Contents may not be reproduced in whole or in part without permission from The NPD Group, Inc.
TRADEMARKS NOTICE:
The following names and terms which may be used in this newsletter are registered trademarks or service marks of The NPD Group: Aftermarket Industry Monitor, BeautyTrends , CREST, FragranceTrack, National Eating Trends, NET, npd.com, NPD Insights, SalesTrac Weekly, Solution Folders, NPD Sports Tracking Europe.
Contents may not be reproduced in whole or in part without permission from The NPD Group, Inc.
TRADEMARKS NOTICE:
The following names and terms which may be used in this newsletter are registered trademarks or service marks of The NPD Group: Aftermarket Industry Monitor, BeautyTrends , CREST, FragranceTrack, National Eating Trends, NET, npd.com, NPD Insights, SalesTrac Weekly, Solution Folders, NPD Sports Tracking Europe.