NPD Insights

Click here for top-line facts for the food, movies and apparel industries.

NPD’s Spanish Consumer Panel Uncovers Holiday Season Shopping Behavior

Featured Reports

Use the links below to view reports available for your industry of interest:

NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Houseworld
NPD Techworld
NPD Automotive
NPD Beauty
NPD Music

NPD Fashionworld

NPD Brand Focus: Men's Casual Sportswear 2004

NPD's vast apparel industry tracking resources and in-depth, strategic analysis of consumer perceptions and opinions merge in the new NPDBrandFocus: Men's Casual Sportswear 2004. The first in the NPDBrandFocus series, the report presents a comprehensive examination of 75 key men's casual sportswear brands to address critical, brand-related questions. If you're a manufacturer or retailer in the men's apparel industry or if you're vested in the men's apparel market in any other way, NPDBrandFocus: Men's Casual Sportswear 2004 provides the information you need to understand consumers' brand perceptions, awareness and purchase decisions.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Channel Focus 2003: Men's and Women's Footwear

How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2003: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more - all the information you need to answer your toughest business questions.

Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Tailored Clothing & Workplace Attire

The Tailored Clothing & Workplace Attire Report from NPD Fashionworld answers the industry's important questions about what consumers are wearing to work. You'll learn whether it's time to alter your tailored clothing assortment to meet consumer demand and which workplace attire categories, styles and brands are top-of-mind among consumers. Separate versions of the report are available for the men's and women's sides of the apparel market.

Price: Men's and women's versions of the report available separately for $5,000 each or $8,500 for both.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Innerwear as Outerwear

Fashion industry, television, magazine and other trend-watchers are paying close attention to a key trend in apparel today: consumers are wearing "innerwear" as outerwear like never before. The new Innerwear as Outerwear report from NPD Fashionworld examines the trend to determine the source and impact of consumers' decision to wear undergarments as street clothes. Delivered electronically, Innerwear as Outerwear presents findings of an October 2003 consumer study conducted by NPD Fashionworld.

Price: The Innerwear as Outerwear report is available for $5,000. A personal consultation with NPD Chief Industry Analyst Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Buying Habits of Teens & Tweens

Thanks to their spending habits and considerable influence over peers and even adult consumers, tween- and teen-aged shoppers are becoming more and more important to fashion marketers. To attract and retain these seven- to seventeen-year-old consumers, you need to know what matters most to them, what drives their purchases and what they're talking about right now. The Buying Habits of Teens & Tweens Report examines dynamics of the tween and teen demographics to help manufacturers and retailers develop and stock the right apparel and footwear products. Delivered electronically, Buying Habits of Teens & Tweens presents findings of an October 2003 consumer study conducted by NPD Fashionworld.

Price: Buying Habits of Teens & Tweens is available for $7,500. A personal consultation with NPD Chief Industry Analyst Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Jeans Market Insights

Jeans Market Insights provides a comprehensive view of today's booming jeans marketplace. Like other reports in the NPD Market Insights series, Jeans Market Insights combines NPD's unparalleled consumer tracking data with our Fast Follow-Ups attitudinal survey capabilities to track brand and style trends and show detailed information on what influences purchasing behavior. Delivered electronically, Jeans Market Insights represents findings of an August 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Women's Swimwear Exposed

Women's Swimwear Exposed presents a clear view of the factors influencing consumers' swimwear purchases and identifies where strengths and opportunities exist in the swimwear market. It is the only report to address women's preferred swimwear styles and colors, pricing, brand loyalty, perceptions of swimwear retail channels, times of year purchases occur, how many swimsuits women own and many other areas of interest to every women's swimwear manufacturer or retailer. Delivered electronically, this year's Swimwear Exposed report represents findings of a July 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.

Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

Socks Market Insights

Socks Market Insights is the only report that combines attitudinal and behavioral information to help readers understand and leverage key purchase drivers in the socks market. The Socks Market Insights Report integrates unparalleled consumer tracking data from NPD Fashionworld with Follow-Up capabilities to track sales trends and show what influences them. You get a detailed view of consumers' attitudes and behaviors related to socks, including brands, products and stores consumers prefer, emerging trends and future purchase intent.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Bra Market Insights

Bra Market Insights is the only report that combines attitudinal and behavioral information to help you understand and leverage key purchase drivers in the bra market. The Bra Market Insights report integrates NPD's unparalleled consumer tracking data with Follow-Up capabilities to track sales trends and show what influences them. No other source presents such a detailed view of consumers' attitudes and behaviors related to bras, including frequency of purchase, brand awareness, consumer brand perceptions, future purchase intent, style preferences, features and consumers preferred fabrics, colors and patterns.

Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Panties & Underwear Market Insights

If you're a manufacturer or retailer who markets women's panties or men's underwear (bottoms) in the highly competitive mass channel, you've got to know your customers - what they think, what they want, what they'll buy. Until now, no information source has focused on the consumer perspective. With Panties & Underwear Market Insights from NPD Fashionworld, you'll have the information you need to make better business decisions, from product development to marketing to distribution. This Market Insights report combines NPD's unparalleled consumer information on purchases with our Fast Follow-Up capabilities to give you added insight into what influences consumers.

Price: $10,000

Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Special Sizes Report

Women of all sizes want fashion choices that fit their bodies and their lifestyles. To help you market to the "special sizes" segment, NPD presents its Special Sizes Report: Women's Apparel. The report uncovers consumers' attitudes and perceptions about special sizes across a variety of women's apparel categories and integrates NPD's tracking information to give you a complete picture - attitudinal and behavioral of the special sizes female consumer. You'll know how the special sizes consumer thinks, how she shops, what brands she chooses and more.

Price: $7,500 (Detailed data tabulations available at additional cost.) Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

NPD Brand Focus: Men's and Women's Footwear 2004

How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2004: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more -- all the information you need to answer your toughest business questions.

Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Total Footwear Spotlight Report

Even some of the biggest footwear industry players have long relied on assumptions and fragmented trade information to justify their business decisions. It goes with the territory, they say. No longer. The Total Footwear Spotlight Report is the only source for a fast, affordable snapshot of the total footwear market's key measures. It presents an overview of the fashion and athletic footwear landscape from the consumer and retail point-of-sale (POS) perspectives. The Total Footwear Spotlight Report helps you understand what your consumers want, what they buy and why.

Price: $7,800 (annual subscription)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Activewear Spotlight Report

Today's activewear market may be thriving, but that doesn't guarantee your success. To stay ahead you must understand your customers and your competitors. The Activewear Spotlight Report from NPD provides the strategic information necessary for informed, effective business decisions. It combines consumer purchase behavior with reliable information about what's going on at retail, giving you a complete - and affordable - look at the activewear market, including demographic information about activewear customers, top activewear brands, leading activewear channels of distribution and sports usage of activewear items.

Price: $15,000 (annual subscription - includes four quarterly reports)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.

Kids Focus: Brands and Licenses

Kids know what's hot. Their moms, who generally make the purchases, know what they want. But do you know what kids and their mothers look for when it comes to children's brands and licenses? With Kids Focus: Brands and Licenses you can lower the risks of new license investments, quantify your current licenses' success and understand the dynamics of today's kid-focused categories. The report reveals kids' and mothers' perceptions of specific brands and licenses, providing details you can't get anywhere else. Using the report, you can understand consumer awareness of children's brands and licenses, find out which licenses consumers believe are appropriate for kids by age and gender, assess future purchase intent, and much more.

Price: $7,500
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.

Industry Spotlight Reports (Apparel and Footwear)

Could you use an overview of the fashion industry and its key players and markets? NPD Fashionworld Industry Spotlight Reports are the answer. Covering apparel and footwear industry trends on a quarterly or annual basis, the reports address key categories across channels, products and wearer segments (men's, women's, children's). The Spotlight Reports' essential market information derives from the NPD online panel, showing you what's hot and what's not in apparel and footwear.

Price: $7,500 per report or both for $12,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.

NPD Foodworld

The NPD Group's 19th Annual Report on Eating Patterns in America

You need to know what consumers want and understand their eating habits before making important decisions. It's tough to get a handle on these critical factors - unless you know where to look. The 19th Annual Report on Eating Patterns in America has the answers you're looking for. Based on reporting of daily food and beverage consumption by 5,000 Americans and supplemented with information collected from manufacturers, retailers and restaurant operators, Eating Patterns in America is the definitive source for comprehensive information on American food- and beverage-related trends.

Price: $30,000
(pricing includes presentation by Harry Balzer, NPD's food and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.

The NPD Group's Eating Patterns In Canada (EPIC)

Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.

Price: $10,000. Existing NPD Canada subscribers are eligible for a discount. Contact us for details.
Contact: Jim Harnden at 416-383-0224 ext. 5 or e-mail jim_harnden@npd.com.

The Dieting Monitor

The Dieting Monitor is the only source that examines the dieting and health issues that are top-of-mind among consumers today. It provides twice-monthly updates designed to help you understand dieting patterns, consumer perceptions of dieting and health and the influence these factors can have on your business. In addition – and perhaps of greatest interest to you – The Dieting Monitor’s frequent updates also track consumer awareness and participation in myriad diets, including all of the programs consumers and the media talk most about! Reports are delivered monthly with two bi-weekly data points. Updates are sent electronically in the form of an Excel workbook containing charts and graphs that summarize results from the data period.

Price: $25,000
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.

Report on Carbohydrate Consumption Patterns

The low-carb craze has taken over America. Or has it? NPD’s Report on Carbohydrate Consumption Patterns takes you behind the headlines and the media hype to show you the “who, what, and when” of actual consumer dieting behavior. We track which foods and beverages low-carb consumers are adding to -- or cutting from -- their diets, both at home and in restaurants. In short, the Report on Carbohydrate Consumption Patterns identifies consumers’ top carbohydrate and protein sources to help you target real opportunities for your business.

Price: Available upon request
Contact: Your NPD Foodworld account representative.

Fast Casual Profile Report Update

The report equips subscribers with the consumer behavior information they need to develop strategies that support this restaurant segment. A year has passed since NPD Foodworld noted the slowdown in traffic growth at Fast Casual chains. There is interest now in learning whether the slowdown is continuing, what distinguishes the chains that are growing from those that are not and whether consumers are still satisfied with what this concept has to offer. Recognizing the continued interest in this category, NPD Foodworld has just released its third updated Fast Casual report to address these issues.

Price: $8,500 for report only. Presentation and customized report sections available at additional costs.
Contact: Sherrill Kroll at 847-692-1744 or e-mail sherrill_kroll@npd.com

The NPD Complete Kitchen Audit

What's in consumers' kitchens? The 2002 NPD Complete Kitchen Audit from National Eating Trends presents a complete profile of American home kitchens, giving you a low-cost method to take inventory of the foods, beverages, appliances, cookware, utensils and other cooking materials that homemakers keep on hand. Since its inception in 1993, The NPD Complete Kitchen Audit has been the best way to maximize product and recipe development efforts, refine your marketing strategy and understand consumers' stocking and meal preparation decisions.

Price: $30,000 (Deluxe subscription) or $20,000 (Standard subscription)
Contact: Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Breakfast in America Report

NPD’s Breakfast in America Report helps you compete for your share of the fast-paced and still-evolving breakfast market by providing consumers’ side of the story – what they choose for breakfast and where they eat breakfast, if they eat it at all. It’s the only source that provides reliable consumer information about who is eating what for breakfast, and how this has changed over the past decade. The report includes top breakfast foods and when, where and how they are consumed; complete breakfast profiles for key child and adult age segments and where opportunities exist for new breakfast options. Also addressed are how important breakfast foods have changed over the past decade and which consumer groups drive consumption of key breakfast food selections.

Price: Available upon request
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.

What's For Lunch? Report

What will Americans do for lunch today? What motivations drive their lunch choices? Understanding why consumers do what they do can make all the difference in the ever-competitive lunch segment. What's For Lunch? packages all the information you need to understand lunch occasion dynamics into one report. NPD knows what motivates consumers' lunch selections and the top lunch foods. What's For Lunch? crosses these factors to tell you the real story about lunch hour.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Turning Up the Heat on Frozen Meal Options

Start with steady improvements in quality and taste, add an abundance of new product introductions, and you've got the recipe for exponential growth in the frozen foods category. Turning Up the Heat on Frozen Meal Options examines what's driving growth in consumption of frozen meal options. The report offers a comprehensive menu of information to drive strategic and tactical planning, including consumption by meal/daypart, weekpart, season, preparation method and other situational information, such as who within the household consumes frozen meal options.

Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or e-mail joseph_derochowski@npd.com.

Special Report on Bioterrorism and Food Safety

Since the September 11 terrorist attacks, the issue of biological warfare, including the possibility of biological food tampering, has been in the headlines. Do consumers plan to dine out less as a result? Are Americans concerned about the possibility of food tampering at supermarkets, restaurants and fast food places? How will these concerns effect the food industry? This special report explains just how concerned consumers are about the threat of deliberate biological food tampering and how it can affect your business.

Price: $500
Contact: Dave Sheluga at 847-692-1731 or e-mail dave_sheluga@npd.com.

NPD Funworld

Online Gaming: The Consumer Perspective for PC and Video Games

Online Gaming: The Consumer Perspective for PC and Video Games goes straight to consumers to answer the critical questions about online gaming. You’ll learn how the Internet is changing gameplay, what the future of online gaming looks like, and – most importantly – who comprises the online gaming market, by platform and game-type segment. NPD Funworld compiled information this report in June 2004. The findings are based on a total of 7,430 responses from a representative sample of males and females ages 18 to 44, with an over-sampling of males ages 18 to 30 given their high propensity to play video games, as well as teens ages 13 to 17. Survey results were based on a total of 7,430 responses. The survey data is weighted to represent the population of individuals ages 13 to 44 in the U.S. The report is delivered electronically in the form of a detailed written report with graphs that illustrate key data points. A complete set of tabulations from which the analysis was written is also included.

Price: Contact us for details
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Toying With Video Games – The Impact of Video Games on Traditional Toys

Toying With Video Games: The Impact of Video Games on Traditional Toys is your key to understanding consumer mind-share and time-share of video games in relation to toys. With the rise in popularity of video games, it’s critical for toy manufacturers, marketers and retailers to recognize how the consumer market for toys is being affected. This exclusive report from NPD Funworld digs deep to examine what and with whom kids are playing and how parents influence their children’s play time.

Price: $7,500
Contact: For more information or to purchase this report e-mail email@npdfunworld.com.

Video Games Ownership Study Among Males:
An In-Depth Look at Male Platform and Software Ownership

In the world of video games, no consumer segment is more important than males aged 13 to 34. They're the ones who buy, use, and talk about hardware and software products more than any other group, and the ones who shape what's hot and what's not in gaming. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, gets to the root of male video game platform and software ownership and usage behavior. This report uncovers the relationships between age and platform ownership among males aged 13 to 34, males' opinions about key software titles for each Next Generation console platform, who purchases and uses gaming software and hardware, demographic information and much more. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, based on NPD's Fast Follow-Ups surveys, asked consumers focused questions about their platform and software ownership and usage so you can answer your critical questions related to consumer purchase intent, behavior and opinions.

Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

NPD Funworld Cross-Platform Ownership Study

The NPD Funworld Cross-Platform Ownership Study is your key to understanding consumers' video games platform ownership and preferences. This report gets to the bottom of many gaming questions thanks to NPD's unique Fast Follow-Ups capabilities, which allow us go back to consumers who recently made purchases and participated in NPD online tracking surveys. The report, delivered electronically and priced to fit your budget, provides a clear view of cross-platform ownership so you can assess what's driving consumer behavior and purchase decisions and determine whether games should be published across all platforms. It also may help fine-tune your marketing strategies to better target specific consumer groups and behaviors. The persuasive consumer data feedback can be incorporated into all of your retailer discussions.

Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.

Toys Licensing Reports

With Toys Licensing Reports, NPD Funworld clients have access to critical consumer behavior information that helps them uncover new market opportunities to drive revenue growth. Monthly (3-month rolling), quarterly and annual reports give comprehensive information, from the top 50 properties with revenue and unit shares, to top licensed properties’ distribution of dollar sales across toy supercategories. The Toys Licensing Reports provide the information businesses need to support more successful property development and product design by understanding how properties perform across supercategories. They also help companies benchmark industry performance to make more effective business decisions and monitor competitors’ business moves.

Price: Contact us for details
Contact: email@npdfunworld.com

Video Games Quarterly Software Reports

The Video Games Quarterly Software Reports from NPD Funworld offers access to crucial point-of-sale information. It helps subscribers better understand and navigate within the ever-changing video games market, so they can strategically manage their businesses with an eye toward future growth. The report is a simple way to bring focus to the industry, not only providing a broad category overview, but also allowing clients to drill down to view item-level information, platform performance, key market drivers and quarterly trends. The Video Games Quarterly Software Report helps businesses track market performance, for more targeted trend forecasting; compare key industry trends and individual companies’ products; and track and compare new product launches and pricing strategies.

Price: Contact us for details
Contact: Chris Bodmer at (703)376-6233 or e-mail chris_bodmer@npd.com

Toys Investment Reports

The NPD Funworld Toys Investment Reports offer the investment community our online consumer data for a complete look at the toys market. These reports can be used for ongoing daily analysis; tracking specific categories, such as fashion dolls, games, building sets, plush, action figures, preschool toys and more; and aiding in long-range planning and forecast projections, as well as other important uses. The reports are issued monthly with a three-month rolling time-period (e.g., the March report would include information from January through March). They help investors and others understand market and category growth, determine what categories are driving growth or decline within the industry, and determine how specific categories are trending in relation to other categories or to the overall market.

Price: Contact us for details
Contact: email@npdfunworld.com

Wal*Mart In-Depth Reports

Wal*Mart In-Depth Toy Reports enhance the NPD online consumer panel’s comprehensive view of the toys marketplace. These Excel-based reports – delivered on a quarterly basis – allow NPD to deliver more in-depth analysis of Wal*Mart’s position, particularly at the item level. Wal*Mart In-Depth Reports are available exclusively to NPD Funworld subscribers. The reports provide the information businesses need to increase visibility into what is selling at Wal*Mart; understand which manufacturers, licenses, brands and items are growing and declining at Wal*Mart and compare Wal*Mart sales to the total toy industry. They also help companies track performance of items at Wal*Mart, including those of competitors; gauge fair shares and opportunity gaps and monitor price variance between Wal*Mart and the total toy industry.

Price: Available to NPD Funworld subscribers
Contact: Your NPD Funworld account representative

NPD Houseworld

The Registry and the Modern Bride: A Consumer Perspective

Changing tastes, technologies and lifestyles are revolutionizing the way the modern bride plans her wedding. The Registry and the Modern Bride: A Consumer Perspective equips you with the consumer information you need to understand today’s bride. The report presents a clear view of today’s bride, her guests and their perceptions of the registry process, to help manufacturers, retailers and publishers understand attitudes toward registering. Details include opinions about online registering and scanners, whether brands are key drivers during the registry process, the media’s influence on brides, grooms’ involvement in the registry process, channel preferences, multi-retailer registering, when guests purchase gifts and how much they spend – and much more.

Price: $10,000
Contact: John Block at 516-625-4610 or e-mail john_block@npd.com.

Coffee Pods: A Consumer Perspective

To what degree will coffee pods become a sensation in the U.S. marketplace? Coffee Pods: A Consumer Perspective reveals whether coffee pods will be the revolution that relegates drip coffee makers to the shelf next to the percolator, or if this trend is destined to be a coffee-brewing fad. The report helps manufacturers and retailers of coffee machines and coffee-related products, as well as investors and restaurant and coffee shop chain owners, understand consumers’ current, past and future coffee-brewing needs and behaviors. Topics addressed include how consumers’ coffee-related needs and behaviors are changing, whether coffee pod brewing systems meet consumers’ needs and what impact coffee pods may have on factors such as coffee shop visitation.

Price: $10,000. Tabulations and phone consultations available at additional cost.
Contact: Kevin Kelly at 516-625-2316 or e-mail kevin_kelly@npd.com.

NPD Houseworld Annual Reports

NPD Houseworld Annual Reports provide topline category information for more than 30 categories, covering personal care appliances, kitchen appliances, major home appliances, vacuums and other home environment appliances. Each report is an indispensable resource for topline information about leading brands, top items, top features, most profitable channels and competitive activity. Delivered to you electronically in .pdf format, NPD Houseworld Annual Reports answer key marketing questions, telling you who buys particular categories, where consumers ship, which product features drive sales, what price points are most important, which brands dominate the market, which distribution channels drive the most volume and much more.

Price: Available upon request
Contact: Kevin Kelly at 516-625-2316 or e-mail kevin_kelly@npd.com.

NPD Techworld

Who’s Buying Direct and Why: Consumers Tell All

Who’s Buying Direct Why: Consumers Tell All is an in-depth look into direct-to-consumer purchase experiences and shopping processes, with regard to IT and CE products. The report provides important consumer perspectives to help manufacturers and retailers make critical, fact-based decisions. Who’s Buying Direct and Why provides reliable information about how and why certain consumers choose to shop direct, showing which products they tend to purchase and what drives them to the direct channel (Internet, phone, mail order, TV ads, etc.). The comprehensive report is based on information provided by 5,000 members of NPD’s online consumer panel and includes explanatory charts and graphs, a complete set of data tabulations and verbatims offering explicit insight into consumers’ perceptions of the direct channel. On-site and phone consultations are available at additional cost.

Price: $15,000
Contact: John Genovesi at 212-515-8735 or e-mail john_genovesi@npd.com.

Marketing Beyond Minutes: Tracking Adoption of Cell Phone Photos, Games and Ringtones

Marketing Beyond Minutes: Tracking Adoption of Cell Phone Photos, Games and Ringtones provides the consumer perspective to help cellular telephone manufacturers and carriers understand consumers’ perceptions of the rapidly changing and highly competitive cellular environment. The report provides critical insight useful in product planning and marketing decisions, answering the question that matters most: What features and services will consumers pay for? The report includes details on cellular phone types and services that have the greatest revenue and the margins on these phones, features and capabilities consumers would consider paying for, demographics of consumers who are “big spenders” when it comes to cellular phones, factors driving consumers into stores, and more. It is based on an August 2004 survey and is delivered electronically in the form of a written report that includes market commentary by NPD Techworld wireless industry analyst Ross Rubin, graphs illustrating key data points and a complete set of tabulations from which the analysis was written.

Price: Available upon request
Contact: Your NPD Techworld account representative

Rebate Offers: IT and CE Consumer Perspectives

Rebate Offers: IT and CE Consumer Perspectives examines consumers’ perceptions and use of rebates, equipping consumer electronics and technology products manufacturers and retailers with the knowledge they need to effectively incorporate rebates into their strategic sales and marketing plans. The report’s insights can be used to develop rebate programs, determine whether current rebate programs will continue to work in the changing technology environment and understand how consumers view and use rebates. It is based on a September 2004 survey of NPD’s online consumer panel and is delivered electronically in the form of a detailed written report, graphs illustrating key data points and a complete set of tabulations from which the analysis was written.

Price: Available upon request
Contact: Your NPD Techworld account representative

Taking Stock: The Consumer Perspective on PC Ownership

NPD Techworld went straight to consumers to inventory the consumer technology products they own, with special attention given to PC replacement and multiple PC ownership. This exclusive report digs deep to examine PC ownership, providing a unique consumer perspective useful in strategic planning and product development efforts. It includes exclusive consumer insights, such as: average number and locations of PCs in the home, how U.S. households configure and use PCs, the PC “pecking order” (when a new PC is introduced to the home, which family member or room receives the older model), services and peripherals consumers use, replacement rates and much more. The report is delivered electronically in the form of a detailed written report with graphs illustrating key data points and a complete set of tabulations. Raw SPSS data files and on-site presentations are available at additional cost.

Price: Available upon request
Contact: Your NPD Techworld account representative

Taking Stock: The Consumer Perspective on Television Ownership

This in-depth study, based on 7,500+ completed interviews, reports on household location, quantity and ages of TVs owned and the devices attached. The comprehensive industry report also covers viewing preferences, uses of each TV by room location within the home, types of services connected, etc., all reported by each type of TV -- tube, projection, LCD and plasma. Also detailed are when and what products will be purchased for the first time or as replacements, along with other consumer insights.

Price: $15,000, which includes written report, tabs and a one-hour discussion with an industry expert for added insight.
Contact: Contact your NPD account representative or John Genovesi at 212-515-8735 or john_genovesi@npd.com.

Bringing the Network Home: An In-Depth Assessment

More and more, consumers rely on digital home networking solutions to enhance the value of the consumer electronics and technology products they have introduced into their home lives, creating tremendous opportunities for manufacturers and retailers. Capitalizing on these opportunities requires an understanding of consumers' attitudes toward and awareness of digital home networking technologies and solutions. Bringing the Network Home: An In-Depth Assessment, an exclusive report from NPD Techworld, presents the consumer insight your business needs demand. It's the industry's most comprehensive tool for examining existing and emerging consumer behavior related to digital home networking.

Price: Available upon request
Contact: Your NPD Techworld account representative

NPD Automotive

NPD’s Motor Fuels Customer Satisfaction Study

This study is key to understanding your performance compared to competitors’ and the entire industry, from the consumer perspective. In today’s competitive environment, where consumers choose daily from an array of gas and convenience store brands, knowing what consumers think can really make a difference to your bottom line. NPD’s Motor Fuels Index has provided insight for the industry for more than 20 years, and now we’ve extended our services to include customer satisfaction measurement. This study is the only source that allows you to benchmark your customers’ satisfaction with your brand relative to the competition. You’ll also find out which satisfaction attributes are most strongly related to your customers’ overall satisfaction with your brand. The report includes more than 80 pages of informative charts and expert analysis.

Price: $25,000
Contact: David Portalatin at 713-576-5126 or david_portalatin@npd.com.

NPD Beauty

Understanding the Affluent Beauty Consumer

How can your company more effectively market beauty products to affluent women? The latest topical report from NPD Beauty answers this question, describing the differences between affluent consumers and non-affluent consumers. Utilizing our online panel of more than 2.5 million consumers, we asked women of varying income levels about their shopping behavior, purchase drivers, and brand loyalty toward beauty products. The report analyzes the lifestyle, favorite brands and spending habits that make this segment distinct. Understanding the Affluent Beauty Consumer offers valuable insight into the mindset of this important consumer segment.

Price: Please call or e-mail for more information
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.

Beyond Botox: Understanding the StriVectin-SD Consumer

This report from NPD Beauty provides the answers you need for a clear view of the StriVectin-SD skincare sensation and the consumers behind it. It taps NPD’s online panel of more than 2.5 million consumers to provide insight into the StriVectin-SD phenomenon and explore whether the product is delivering against consumers’ expectations. Beyond Botox: Understanding the StriVectin-SD Consumer is based on a consumer study of female members of NPD’s online consumer panel, aged 18-64. Complete demographic information, including age, income and ethnicity, help NPD Beauty answer the question, “Who are StriVectin’s consumers?”

Price: $8,500
Contact: Arabella Greystoke at 516-625-6102 or e-mail arabella_greystoke@npd.com.

NPD BeautyTrends Year-End Highlight Reports (Available for 1998-2003)

These special year-end reports present a complete review of the prestige beauty industry, with a focus on the issues affecting industry sales. The reports provide an executive analysis, as well as trended graphical content covering market/category size, key market trends, competitive brand shares, best sellers, new launches, seasonality from a dollar and unit perspective. Reports are offered across three categories: prestige fragrances, makeup and skincare.