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NEW FROM NPD

Global Reach

Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate, and capitalize on these trends to build their businesses.

INFORMATION & INSIGHTS

Insight for Walmart Vendors

The impact of Project Impact: For Walmart vendors, Project Impact is creating real change – and fast – as the world's biggest retailer has made getting close to the consumer a top priority.

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CLIENT CLOSE-UP

Starbucks uses NPD data to gain a clear understanding of the competitive landscape in which the company operates.  Marketing Manager, Global Responsibility & Research Colette Bennett recently shared her thoughts
about using NPD data and insights.

 

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CONSUMER PERSPECTIVE

The Economy Tracker: Monthly Snapshot

Consumer beliefs about the economy in general, their own personal economic situation,
and their spending expectations over the next three months.

Source: The NPD Group / The Economy Tracker

Consumers are becoming more confident in the U.S. economy but slightly more concerned with their personal economic situations.  Despite those concerns, consumers tell us they plan to increase spending over the coming months.

 

SNAPSHOT

2009 Average Eater Check Size In U.S. Dollars



Source: The NPD Group / CREST

 

Industry news

Aging Population and Generational Behavioral Shifts are Prime Contributors to Long-term Declines in Supper Visits, Reports NPD

Office Supplies Business-to-Business Spending Outpaces Retail Spending for the First Time
in 12 Months as Sales Rebound

U.S. Consumer Technology Revenue Declines Nearly 5 Percent in 2009 as Average
Prices Drop