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Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate, and capitalize on these trends to build their businesses.

INFORMATION & INSIGHTS

Informatin & Insights

By Harry Balzer

How Has the Recession Affected the Way Americans Eat?

Nearly every top executive of a consumer goods company is worried about how the economic downturn is affecting consumer behavior. Have we stopped shopping?

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Walmart

Walmart Uses NPD Information to Connect With Customers

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Client Close-Up

Client Close-Up

Warner Music Group Market Research Director Simone Pierce-Harding finds NPD data to be an extremely valuable resource to have in her intelligence arsenal.

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CONSUMER PERSPECTIVE

Consumer Perspective

 

SNAPSHOT

Snapshot