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Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.

INFORMATION & INSIGHTS

Informatin & Insights

“So those huge sales that were designed to lure the customer in really don’t seem to have had much of an impact. They aren’t bringing the consumers back in to shop,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.

The latest Consumer Spending Indicator reveals…

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Retailer Close-Up

consumer perspective

Today’s uncertain economy is top-of-mind for everyone. Consumers and retailers alike are concerned and confused about what tomorrow will bring, and what to do about it.

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CONSUMER PERSPECTIVE

snapshot

The blue sections show the percent of consumers who were successfully converted from the previous step in the process to the current step.  As an example, 68.8 percent are willing to consider this particular brand, yet only 24.9 percent have actually purchased it.