NPD Now Tracks Office Supplies

That sticky note you just saw on your co-worker’s computer was right: NPD does provide tracking for the office supply superstore channel, and it is worth looking into. For the first time, manufacturers, retailers, and financial analysts will have the point-of-sale data they need to understand the dynamics of this fast-growing marketplace, and make more informed product development, marketing, and sales decisions.

The School, Home, & Office Products Association (SHOPA) reports U.S. school and office products were a $323 billion market in 2005. With an estimated 34 million new income-producing home offices in 2006, and a five-year pattern of significant sales growth, SHOPA and NPD agree the office supplies industry warrants marketers’ attention.

NPD’s new service delivers information based on sales reported by leading office supply superstores in the U.S. The data will give NPD’s clients insight into what products are selling, down to the brands, SKUs, and product features, such as pack size, color, and product dimensions. Categories tracked include writing instruments, envelopes, mailing and shipping, dated products, self-stick notes, presentation products, office essentials, office paper, filing products, and file storage.

“We’re thrilled to introduce this service, giving our clients a new view of the office supply superstore channel. With NPD’s POS information, they can examine category growth, competitive brand sales and share, top- and bottom-selling items, and product feature sales. This service is designed to help companies understand what’s happening on the the retail side of the U.S. school and office products market, and we are looking forward to providing that insight,” said NPD Director, Business Development, Tim Fires.

To learn more about how NPD’s office supplies point-of-sale information can strengthen your business decisions, contact Charlie Camaroto at 866-444-1411 or e-mail contactnpd@npd.com.