Following is a selection of recent news articles that referenced information from The NPD Group or NPD expert commentary.

NPD Fashionworld

Adidas-Reebok Merger Lets Rivals Nip an Nike’s Heels
USA Today (August 4, 2005)
"For the first time, Nike, which is actually leading the charge, has to look back over their shoulder at someone who is nipping at their heels," said Marshal Cohen, chief industry analyst at researcher NPD Group.

NPD Foodworld

Low-Carb Fad Fades, And Atkins is Big Loser
The Washington Post* (August 2, 2005)
In February of last year, 9.1 percent of Americans said they were following a low-carb diet, according to NPD. This month, that number was 2.2 percent. Now, with no obvious alternative, many people are turning back to what has always been the most popular diet in the country: a diet of their own creation. "My Diet -- that's the number one diet in America, and it's the easiest diet, because you make it up as you go," said Harry Balzer, vice president of NPD.

Uniform Adjustment
The Washington Post (July 7, 2005)
"They're firing the first salvo with a new uniform," said Harry Balzer, food industry analyst for market research firm NPD Foodworld. "The restaurant industry is very much a 'me too' world. When you find someone who's done something successful, you find a way to bring it into your business, too."

NPD Houseworld

Merchants Register Success With List-Driven Gift-Giving
Newsday (July 10, 2005)
A study issued in March by Port Washington-based NPD Group, a marketing research company, indicated the significance of registries. An online survey by NPD's Houseworld division found that Target was the No.1 retailer at which brides said they had registered or intended to register. Bed Bath & Beyond ranked second, said Peter Greene, NPD Houseworld's president, and Wal-Mart third.

NPD Techworld

One-Time Use Camcorders Hit Stores in Time for Summer
Gannett News Service* (July 6, 2005)
In video, Pure Digital "could have a real good opportunity," NPD analyst Ross Rubin says. "Twenty minutes of footage isn't a lot, but it's enough to capture a kid blowing out a birthday candle, or highlights from a graduation."

*Source where story originated