As an NPD Retailer Partner, Circuit City looks to NPD market information and insights to keep an edge in today’s competitive consumer electronics and technology retailing arena. Andrew Gross, Strategic Insights Analyst for Circuit City Stores, Inc. recently shared his perspective on the value of NPD’s resources to Circuit City’s business decision-making.

 

To ensure her company doesn’t miss a beat in the fast-paced and intensely competitive interactive entertainment industry, Nintendo of America's Anny Kong relies on five "must-have" NPD reports.

 

A Kids’-Eye View of Europe:
Toys, Pocket Money and Spending

For the past three years, Duracell, the leading maker of batteries in Europe, has collaborated with NPD on a study to find out about kids “dream toys” for the holiday season and explore lifestyles, attitudes and behaviors related to spending by and for children across Europe. Recently-released results of the annual survey uncover kids’ spending habits, purchase influences and their top “dream toys” for Holiday 2005.

NPD is committed to keeping you and your colleagues informed and helping you leverage market developments to benefit your business. This issue of NPD Insights  includes links to recent news articles that feature NPD information and insights.

The NPD Group Acquires STS Market Research

The NPD Group, a global provider of consumer and retail information and insights, has acquired STS Market Research, a Cambridge-based market research company serving the fashion industry. As part of the acquisition, NPD has also acquired the STS longitudinal research panel, AccuPanelSM. The transaction was completed
July 1, 2005.

 

The NPD Group Finds Americans Are Aware of Mad Cow Disease, But Not Overly Concerned

The latest mad cow case confirmed by the government did not cause Americans to be more worried about the disease. On June 24 th the U.S. government confirmed a second case of mad cow disease in the U.S. The NPD Group’s Food Safety Monitor found that most adults have heard or read something about mad cow disease (98%).

 

The NPD Group Reports On Retail Sales Of U.S. Video Games Industry
For First Half 2005
According to leading marketing information provider, The NPD Group, retail sales of U.S. console and portable video games hardware, software and accessories saw an increase of 21 percent during the first half of 2005 (January – June), compared to the same time period last year.

 

Video Industry Continues to Thrive, According to The NPD Group
Russ Crupnick, president of The NPD Group’s Music and Movies division, outlined today several key video acquisition trends for the video/DVD industry. During a presentation at The Video Software Dealers Association’s (VSDA’s) “Home Entertainment 2005” industry conference, Crupnick reported that video content acquisition from all sources (rentals, purchases, subscriptions, video-on-demand, pay-per-view and online digital downloads) increased four percent this year over last year.

 

NPD Insights ®  is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.