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NEW FROM NPD

Global Reach

Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate, and capitalize on these trends to build their businesses.
The economic downturn of 2009 was a game changer for many - individuals and businesses alike. We’re now adjusting to the new world created by those changes. Read on for new insights uncovered by The NPD Group’s Retail and Brand Landscape Series and The Economy Tracker.

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CASE STUDY

How does social media affect consumer purchasing?

Custom online research helps companies go beyond syndicated tracking data to answer specific questions about what consumers want, what they’ll buy, and why.

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CLIENT CLOSE-UP

Shell Lubricants Americas uses NPD data to gauge its performance compared to expectations and anticipate and respond to areas that require attention.  Suzanne Clerkin, brand manager for Shell Lubricants Americas, recently shared her thoughts about using NPD information and insights in her role.

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CONSUMER PERSPECTIVE

Consumers with higher household income are more likely
to be aware of the Apple iPad

Apple iPad Awareness Among Computer/Mobile Device Owners
 

SNAPSHOT

Prestige Beauty Industry
Growth by Country: 2009 vs. 2008
Country Dollar
Percent Change
U.S. -6%
China* 17%
Mexico** -14%
Italy** -4%
France -1%
Spain -5%

Source: The NPD Group, Inc.
Mexico Data Source: Segmenta Sell Out Mexico
*Jan. '09 - Oct. '09
**Dec. '08 - Nov. '09

 

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Retail Is Detail

Collateral Damage

Preaching To The Converted

By Stephen Baker, Vice President, Industry Analysis

Industry news

U.S. Foodservice May Be Seeing Some Light at the End of the Tunnel, Reports NPD

Best Buy and Walmart Capture Two-Thirds of Circuit City's Total Dollar Share,
according to NPD

Canadians bring the coffee house home