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Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate, and capitalize on these trends to build their businesses.

INFORMATION & INSIGHTS

The Economy Tracker

The Economy Tracker:  Latest Results

“Consumers are telling us they are thinking about spending again,
but spending with caution.”

- NPD Chief Industry Analyst Marshal Cohen

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Client Close-Up

Client Close-Up

Kodak Canada, Inc. Business Analyst Diana Stapleton considers NPD information to be a reliable and accurate tool for keeping an eye on Kodak’s competitive landscape.

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CONSUMER PERSPECTIVE

Consumer Perspective

 

SNAPSHOT

2008 Top Five Video Game Titles
Units Rounded in Millions
Title Publisher Total U.S.
Retail 		Japan
Retail 		UK
Retail 		Canada
Retail
Mario Kart Wii Nintendo 9.5 5.0 2.0 1.9 0.5
Wii Fit Nintendo 8.8 4.6 2.1 1.6 0.4
Grand Theft Auto IV Take 2 Interactive 7.8 5.2 0.3 1.9 0.5
Super Smash Bros: Brawl Nintendo 6.7 4.2 1.7 0.4 0.3
Call Of Duty:
World At War 		Activision Blizzard 6.5 4.7 0 1.5 0.4
Sources: The NPD Group/Top Global Markets Report; The NPD Group/Canada Retail Tracking Service
 

Industry news

The NPD Group's Foodservice Industry Specialists in Nine Countries Deliver the Richest Restaurant Information and Insight Available

Will White House Garden Reverse the Decline in Consumption of Homegrown Fruits
and Vegetables?

Always a Bellwether for the Music Industry, Teens Are Changing How They Interact
With Music

Australian Video Games Market Increased Nearly Fifty Percent in 2008