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Insights Mission
HomeFoodservice
Hard times don't necessarily mean home
cooking for consumers
The new report, Why This Downturn Will be Different for Restaurants, aims to help the restaurant industry move forward by looking back over 30 years. The report shows not all periods of economic stress resulted in traffic declines for the restaurant industry – and current downward trends may not be driven by the economy alone.
“While the economy is a major factor here, this particular slowdown goes beyond just plain economics,” said Bonnie Riggs, foodservice industry expert and author of the report. “NPD is seeing consumer behavior at restaurants changing,” said Riggs.
Despite the challenges ahead for the remainder of 2008, opportunities do exist. Riggs said restaurant operators and marketers need to understand what drives consumer behavior and how they manage their costs when they visit a restaurant. Looking for new ways to offer value and finding ways to make the restaurant experience as pleasant as possible will be critical to attracting and retaining consumers.
To learn more about how NPD can help you uncover and leverage opportunities, even in a slackening economy, contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).