NPD in the News

Following is a selection of interesting and informative news articles that referenced information from The NPD Group or NPD expert commentary last month.

NPD Automotive

Exxon Mobil Gases Up With Coffee

By Sudeep Reddy, The Dallas Morning News* (March 20, 2005)
“Discounters such as Wal-Mart and Costco accounted for 9.4 percent of U.S. gasoline sales last year, according to the NPD Group, a market-research firm. “The onslaught has led to a polarization in the retail gasoline market, said David Portalatin,” an industry analyst for NPD in Houston.

NPD Fashionworld

Will Athletes Run to Pay $250 for “Smart” Shoes?
By Michael McCarthy, USA Today* (March 20, 2005)
A retail expert says that's beside the point. "Yes, there will be price resistance. But there will be plenty of people who have to be the first on the block to have them," predicts Marshal Cohen, chief analyst for NPD Group.

For Retailers

Home Depot Pumps Up Customer Service
The Atlanta Journal Constitution* (March 18, 2005)
While one reason for the higher number may be Lowe's emphasis on appliance sales, retailing analyst Marshal Cohen of NPD Group says Lowe's service is better. "Lowe's has gone out of their way to make sure customers have what they need," said Cohen.

*Source where story originated