Cover Story

Wal-Mart Appeal: Insights Into Successful Mass-Market Selling
Ash Dhupar, Vice President, NPD Research Science

The U.S. retail landscape has experienced a sea-change over the past five years, thanks in part to the growth and influence of one key player: Wal-Mart. Part of Wal-Mart’s success is due to factors such as its brand strategies, product offerings, pricing, store locations, and the chain’s sheer size - more than 3,500 store locations.

Client Close-Up

When it comes to numbers of music copyrights owned, controlled or administered, no music publisher in the world is larger than EMI Music, which also offers recorded music by more than 1,000 artists. And when it comes to understanding what music consumers want, what they’ll buy and why, EMI looks to NPD Music & Movies, a division of The NPD Group, as a source for this information. EMI Music Vice President, Consumer Marketing, Lynne Leger recently shared her thoughts on the value of NPD's information and insights.

International Corner

To fully understand trends in the sports market and make important funding decisions, the French government’s Department of Sports needs a reliable, independent source of market information. From how much French households spend on sports footwear and apparel to which sports command the highest expenditures by French consumers, NPD Sports Tracking Europe information equips the French Department of Sports with a complete picture of household spending on sports-related apparel and footwear.

NPD in the News

NPD is committed to keeping you and your colleagues informed and helping you leverage market developments to benefit your business. This issue of NPD Insights  includes links to recent news articles that feature NPD information and insights.




Industry News

New NPD Beauty Study Identifies Key Consumer Differences and Preferences

According to the results of a recent consumer survey conducted by The NPD Group, a leading sales and marketing information company, female beauty-product consumers with an annual household income of $100,000 to $199,000 exhibit different purchasing behaviors, than do consumers with a household income of $200,000 or more.


 

Brides and Grooms Say “I Do” to Gift Registries, But Guests Aren’t
Buying In

Changing tastes, technologies and lifestyles are creating a revolution in the way the modern bride plans her wedding, according to a recent report from The NPD Group. “The Registry and the Modern Bride: A Consumer Perspective,” a study examining the experiences of brides and wedding guests, found that overall brides are happy with the registry process and are looking to increase convenience for their guests and themselves.

 

Tech Prices Continued to Fall in January, According to Latest NPD Consumer Electronics Price Watch Results

Pricing pressure continued to let off steam in January as US retail prices for consumer electronics fell one percent from December levels, according to the latest NPD Consumer Electronics Price Watch, a monthly pricing monitor from The NPD Group.

 

Insights Mission

NPD Insights ®  is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.