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Since its inception in 1985 as a menswear line, the Tommy Hilfiger brand has focused on bringing a fresh perspective to traditional, all-American stylings. The company has grown from a single line of business to one that strives to meet the many needs of a customer following that includes children, teens, and adults from a wide range of backgrounds.

More than half of consumers polled say they will shop in discount stores for at least some of their holiday gifts this season. National chain stores and online shopping are also near the top of consumers’ planned purchase outlets, with nearly 40 percent of consumers intending to shop at each.