Dinner Choices in America
Segmentation study identifies key drivers of dinner food choices

NPD Foodworld’s most recent in-depth examination of food consumption is a segmentation study of home-prepared dinners. “Dinner Landscape: Segmentation Analysis of the Home-Prepared Dinner Occasion in America” provides a wealth of information about how and why Americans eat what they do during the dinner hour.

Dairy Management, Inc (DMI) is the domestic and international planning and management organization that builds demand for dairy products and ingredients on behalf of America’s 80,000+ dairy producers. Together, DMI and international, state and regional organizations manage the American Dairy Association, the National Dairy Council and the U.S. Dairy Expert Council.

Accessorized Cars and Trucks Make a Personal Statement

 

Last year, American motorists drove almost eight billion miles per day and consumed 139 billion gallons of gasoline. Seventy-nine percent of American workers commuted to work alone in their cars each day. Since they’re spending so much of their time inside their vehicles, many consumers want them to be extensions of their personalities – resulting in significant spending to upgrade and personalize cars and trucks.

Johnston & Murphy, maker of classic, craftsman-quality men’s shoes, looks to NPD information to bolster its business decisions. This division of Genesco, Inc. has been in the footwear business since 1850. What kind of marketplace information helps a century-old company stay innovative, modern and competitive?

McDonald’s Japan:
One Chain’s Recovery From Stagnant Sales

After a period of flat sales, McDonald’s Japan – the largest restaurant chain operator in Japan – has entered a stage of growth. The chain experienced deficits in 2002 and 2003; however, in 2004, it enjoyed a surplus for the first time since 2001. These gains resulted from a strong sales recovery, with five consecutive quarters of year-over-year same-store sales growth. How did McDonald’s Japan achieve this remarkable recovery?

NPD is committed to keeping you and your colleagues informed and helping you leverage market developments to benefit your business. This issue of NPD Insights  includes links to recent news articles that feature NPD information and insights.

CD, Video/DVD and Video Game Sales: New Study Shows Increased Competition for Share of Entertainment Dollar

The multitude of entertainment options in the marketplace means increased competition for the consumer’s entertainment dollar, according to The NPD Group’s recent study, the Cross-Entertainment Shopping Report. The report highlighted the fierce competition, but noted an increasing interdependence, across the various entertainment categories.

 

The NPD Group Launches Comprehensive Video Game Ownership And Usage Monitor

Leading sales and marketing information company, The NPD Group, today announced the launch of its Video Games Hits Monitor, a quarterly tracking service that provides an in-depth view of video game title-level consumer information. The new service gives retailers, manufacturers and publishers the ability to better understand the demographic and geographic profiles of gamers owning and playing their products, as well those of their competitors.

 

Coffee Pods: Revolution or Fad?
A new report from The NPD Group reveals key information about whether coffee pods will be the revolution that relegates drip coffee makers to the shelf next to the percolator, or if this trend is destined to be a fleeting coffee-brewing fad.

 

NPD Insights ®  is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.