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May 2005 Issue 32 |
Featured Reports
NPD Fashionworld
NPD Foodworld
NPD Funworld
NPD Houseworld
NPD Techworld
NPD Automotive
NPD Beauty
NPD Canada
NPD Music
For Retailers
NPD Fashionworld
NPD Channel Focus 2005: Men’s and Women’s Footwear
NPD Channel Focus 2005: Men’s and Women’s Footwear reveals consumers’ footwear shopping preferences, providing details unavailable from any other information source. You’ll learn where consumers shop and why, consumers’ price orientation, footwear purchase influences, attitudes about footwear retailers and much more – all the information you need to answer your critical business questions. This exclusive report presents a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. Insights include retailers shopped for footwear over the past 12 months; average prices paid in particular retailers/channels; maximum prices consumers are willing to pay; and cross-retailer/channel shopping within athletic, casual and dress segments. The report is based on an attitudinal survey administered to nationally representative samples of men and women aged 13+. Responses from nearly 2,000 men and 2,000 women, distributed across three footwear categories, contributed to the report.Price: Each report (men’s OR women’s) is available for $5,500, or $9,500 for both reports. A personal consultation with NPD Chief Industry Analyst Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Howard Koval at 516-625-4800 or howard_koval@npd.com
Inside Outerwear: The Men’s and Women’s Market
This report provides apparel manufacturers and retailers a detailed look inside the outwear market, helping them understand consumer perceptions and preferences related to outerwear shopping. The report offers comprehensive attitudinal information that provides valuable insight into purchase motivators and the importance of outerwear within the overall fashion market. Inside Outerwear: The Men’s and Women’s Market helps companies understand how frequently do consumers shop for outerwear, how much they spend, where they shop for outerwear, what brands they buy and more. It also explores how consumer attitudes differ across outwear subcategories such as Formal/Dressy, Casual and Performance/Active/Sport.
Price: $7,500
Contact: Howard Koval
at 516-625-4800 or howard_koval@npd.com
Women's Fashion Accessories: It's All in the Bag
This report offers detailed behavioral and attitudinal information about women’s purchases and use of fashion accessories. Highly relevant to fashion industry manufacturers and retailers alike, it presents valuable consumer insight into the importance of specific categories and purchase motivators. It also features an in-depth examination of handbags – a key driver of the accessories market. The report addresses such issues as which items and brands are driving the accessories market, the importance of brand names, where women shop for accessories and how much the spend, what motivates accessories purchases key handbag styles, and much more.
Price: Contact us for details
Contact: Howard Koval at 516-625-4800 or e-mail
howard_koval@npd.com.
NPD Brand Focus: Men's Casual Sportswear 2004
NPD's vast apparel industry tracking resources and in-depth, strategic analysis of consumer perceptions and opinions merge in the new NPDBrandFocus: Men's Casual Sportswear 2004. The first in the NPDBrandFocus series, the report presents a comprehensive examination of 75 key men's casual sportswear brands to address critical, brand-related questions. If you're a manufacturer or retailer in the men's apparel industry or if you're vested in the men's apparel market in any other way, NPDBrandFocus: Men's Casual Sportswear 2004 provides the information you need to understand consumers' brand perceptions, awareness and purchase decisions.
Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Tailored Clothing & Workplace Attire
The Tailored Clothing & Workplace Attire Report from NPD Fashionworld answers the industry's important questions about what consumers are wearing to work. You'll learn whether it's time to alter your tailored clothing assortment to meet consumer demand and which workplace attire categories, styles and brands are top-of-mind among consumers. Separate versions of the report are available for the men's and women's sides of the apparel market.
Price: Men's and women's versions of the report
available separately for $5,000 each or $8,500 for both.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Innerwear as Outerwear
Fashion industry, television, magazine and other trend-watchers are paying close attention to a key trend in apparel today: consumers are wearing "innerwear" as outerwear like never before. The new Innerwear as Outerwear report from NPD Fashionworld examines the trend to determine the source and impact of consumers' decision to wear undergarments as street clothes. Delivered electronically, Innerwear as Outerwear presents findings of an October 2003 consumer study conducted by NPD Fashionworld.
Price: The Innerwear as Outerwear report is available
for $5,000. A personal consultation with NPD Chief Industry Analyst
Marshal Cohen, at your location, is available for an additional $2,500.
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Buying Habits of Teens & Tweens
Thanks to their spending habits and considerable influence over peers and even adult consumers, tween- and teen-aged shoppers are becoming more and more important to fashion marketers. To attract and retain these seven- to seventeen-year-old consumers, you need to know what matters most to them, what drives their purchases and what they're talking about right now. The Buying Habits of Teens & Tweens Report examines dynamics of the tween and teen demographics to help manufacturers and retailers develop and stock the right apparel and footwear products. Delivered electronically, Buying Habits of Teens & Tweens presents findings of an October 2003 consumer study conducted by NPD Fashionworld.
Price: Buying Habits of Teens & Tweens is
available for $7,500. A personal consultation with NPD Chief Industry
Analyst Marshal Cohen, at your location, is available for an additional
$2,500.
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Jeans Market Insights
Jeans Market Insights provides a comprehensive view of today's booming jeans marketplace. Like other reports in the NPD Market Insights series, Jeans Market Insights combines NPD's unparalleled consumer tracking data with our Fast Follow-Ups attitudinal survey capabilities to track brand and style trends and show detailed information on what influences purchasing behavior. Delivered electronically, Jeans Market Insights represents findings of an August 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.
Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Women's Swimwear Exposed
Women's Swimwear Exposed presents a clear view of the factors influencing consumers' swimwear purchases and identifies where strengths and opportunities exist in the swimwear market. It is the only report to address women's preferred swimwear styles and colors, pricing, brand loyalty, perceptions of swimwear retail channels, times of year purchases occur, how many swimsuits women own and many other areas of interest to every women's swimwear manufacturer or retailer. Delivered electronically, this year's Swimwear Exposed report represents findings of a July 2003 consumer study conducted by NPD Fashionworld, a division of The NPD Group.
Price: $5,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Socks Market Insights
Socks Market Insights is the only report that combines attitudinal and behavioral information to help readers understand and leverage key purchase drivers in the socks market. The Socks Market Insights Report integrates unparalleled consumer tracking data from NPD Fashionworld with Follow-Up capabilities to track sales trends and show what influences them. You get a detailed view of consumers' attitudes and behaviors related to socks, including brands, products and stores consumers prefer, emerging trends and future purchase intent.
Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Bra Market Insights
Bra Market Insights is the only report that combines attitudinal and behavioral information to help you understand and leverage key purchase drivers in the bra market. The Bra Market Insights report integrates NPD's unparalleled consumer tracking data with Follow-Up capabilities to track sales trends and show what influences them. No other source presents such a detailed view of consumers' attitudes and behaviors related to bras, including frequency of purchase, brand awareness, consumer brand perceptions, future purchase intent, style preferences, features and consumers preferred fabrics, colors and patterns.
Price: $5,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Panties & Underwear Market Insights
If you're a manufacturer or retailer who markets women's panties or men's underwear (bottoms) in the highly competitive mass channel, you've got to know your customers - what they think, what they want, what they'll buy. Until now, no information source has focused on the consumer perspective. With Panties & Underwear Market Insights from NPD Fashionworld, you'll have the information you need to make better business decisions, from product development to marketing to distribution. This Market Insights report combines NPD's unparalleled consumer information on purchases with our Fast Follow-Up capabilities to give you added insight into what influences consumers.
Price: $10,000
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Special Sizes Report
Women of all sizes want fashion choices that fit their bodies and their lifestyles. To help you market to the "special sizes" segment, NPD presents its Special Sizes Report: Women's Apparel. The report uncovers consumers' attitudes and perceptions about special sizes across a variety of women's apparel categories and integrates NPD's tracking information to give you a complete picture - attitudinal and behavioral of the special sizes female consumer. You'll know how the special sizes consumer thinks, how she shops, what brands she chooses and more.
Price: $7,500 (Detailed data tabulations available at additional cost.) Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
NPD Brand Focus: Men's and Women's Footwear 2004
How prevalent is cross-channel shopping in footwear categories? What are shoppers' favorite footwear brands? What are consumers' price expectations and future purchase plans? If questions like these matter to your business, look to NPD Channel Focus 2004: Men's and Women's Footwear. They're the only reports that give you a complete view of the footwear market from the consumer perspective, including both attitudes and behaviors. You'll learn about brand loyalty, store loyalty, consumers' price orientation, footwear purchase influences, time spent shopping for footwear and much more — all the information you need to answer your toughest business questions.
Price: $5,000 for one report or $8,500 for both
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Total Footwear Spotlight Report
Even some of the biggest footwear industry players have long relied on assumptions and fragmented trade information to justify their business decisions. It goes with the territory, they say. No longer. The Total Footwear Spotlight Report is the only source for a fast, affordable snapshot of the total footwear market's key measures. It presents an overview of the fashion and athletic footwear landscape from the consumer and retail point-of-sale (POS) perspectives. The Total Footwear Spotlight Report helps you understand what your consumers want, what they buy and why.
Price: $7,800 (annual subscription)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Activewear Spotlight Report
Today's activewear market may be thriving, but that doesn't guarantee your success. To stay ahead you must understand your customers and your competitors. The Activewear Spotlight Report from NPD provides the strategic information necessary for informed, effective business decisions. It combines consumer purchase behavior with reliable information about what's going on at retail, giving you a complete - and affordable - look at the activewear market, including demographic information about activewear customers, top activewear brands, leading activewear channels of distribution and sports usage of activewear items.
Price: $15,000 (annual subscription - includes
four quarterly reports)
Contact: Howard Koval at 516-625-4800 or e-mail howard_koval@npd.com.
Kids Focus: Brands and Licenses
Kids know what's hot. Their moms, who generally make the purchases, know what they want. But do you know what kids and their mothers look for when it comes to children's brands and licenses? With Kids Focus: Brands and Licenses you can lower the risks of new license investments, quantify your current licenses' success and understand the dynamics of today's kid-focused categories. The report reveals kids' and mothers' perceptions of specific brands and licenses, providing details you can't get anywhere else. Using the report, you can understand consumer awareness of children's brands and licenses, find out which licenses consumers believe are appropriate for kids by age and gender, assess future purchase intent, and much more.
Price: $7,500
Contact: Perry James at 516-625-2349 or e-mail perry_james@npd.com.
Industry Spotlight Reports (Apparel and Footwear)
Could you use an overview of the fashion industry and its key players and markets? NPD Fashionworld Industry Spotlight Reports are the answer. Covering apparel and footwear industry trends on a quarterly or annual basis, the reports address key categories across channels, products and wearer segments (men's, women's, children's). The Spotlight Reports' essential market information derives from the NPD online panel, showing you what's hot and what's not in apparel and footwear.
Price: $7,500 per report or both for $12,000
Contact: Michelle Criss at 516-625-6118 or e-mail michelle_criss@npd.com.
Wal-Mart Food Shoppers: How They Cook and Eat
This report profiles consumers who do most of their food shopping at Wal-Mart and offers insight into how they use your products after leaving the store. It also compares Wal-Mart food shoppers to those loyal to other stores. The report provides granular information regarding in-home food preparation habits of Wal-Mart-loyal consumers, and describes actual consumption behavior at various meal and snack occasions. By linking usage behavior with consumers’ underlying nutritional attitudes, this report helps food marketers better tailor their consumer marketing campaigns. It also offers Wal-Mart’s competitors a clear view of consumers they may have lost, in order to help win them back. The report was developed with insights from experienced food industry consultant, Bill Bishop, president of Willard Bishop Consulting. Mr. Bishop is a well-respected supermarket retail industry consultant and his vast experience provides even greater perspective to the marketing implications of this information.
Price: The cost of the report and supplementary Excel workbook containing supporting data and new information not charted in the report is $15,500.
Contact: Your NPD Foodworld account representative
Profile of American Baby Boomers: Health, Diet, and Consumption Behaviors and Attitudes
The Baby Boom generation – consumers born between 1946 and 1964 – accounts for nearly a third of today’s U.S. population. As this demographic enters a new lifestage with kids leaving home, retirement, changing income levels and age-related health issues, their eating patterns and health concerns change dramatically. This report examines this sizeable and influential consumer segment, uncovering exclusive insights related to Boomers’ food and beverage consumption. It addresses the percentage of main meals Boomers consume at home, the top foods they consume at various meal occasions, Boomers’ health issues and the healthfulness of their diets, the role of dieting in their lives, their food preparation habits, and more.
The report is based on information from several of NPD’s unmatched market information resources for the food industry, including National Eating Trends, NPD’s Nutrient Intake, NPD’s NETPlus, NPD’s Dieting Monitor and NPD’s HealthTrack, plus the NPD-Fairchild Consumer Spending Outlook Survey (2004).
Price: The cost of the report and supplementary Excel workbook containing supporting data and new information not charted in the report is $18,500.
Contact: Your NPD Foodworld account representative
NET Plus Dinner Landscape
What is the American “Dinner Dilemma?” To know this, you must first understand why Americans eat what they eat, and how they feel about it. What are they looking for at dinner? What do they need? This report examines the drivers of our at-home dinner entrée choices, including top needs influencing the choice of the main course at dinner, foods most likely to be served as a main course at dinner, and main courses that consumers find most satisfying at dinner. Plus, the report considers how people feel about those foods.
Price: Contact us for details
Contact: Your NPD Foodworld account representative
In the race for a piece of the “low-carb” pie, many food manufacturers and foodservice operators have claimed allegiance to either the South Beach or Atkins Diet. Others remain neutral, hoping to attract the attention of both groups. In both instances, it’s critical to understand the unique dieting characteristics of Atkins vs. South Beach dieters, in order to ensure that your marketing message is focused, relevant, and reaching its intended target. The purpose of this study is to provide insight into low-carb dieting behavior by exploring similarities and differences among Atkins and South Beach dieters. The report’s comparisons also examine total dieters and, in some instances, the total adult population.
Price: Contact us for details
Contact: Your NPD Foodworld account representative
The low-carb craze has taken over America. Or has it? NPD's Report on Carbohydrate Consumption Patterns takes you behind the headlines and the media hype to show you the who, what, and when of actual consumer dieting behavior. We track which foods and beverages low-carb consumers are adding to – or cutting from – their diets, both at home and in restaurants. The report identifies consumers’ top carbohydrate and protein sources to help you target real opportunities for your business.
Price: Contact us for details
Contact: Your NPD Foodworld account representative
While obesity among kids in America is a growing concern, Snacking in America reports that, in many cases, kids are choosing healthier snack-oriented foods, like yogurt, granola bars and fruit more often. You can use Snacking in America to discover what other convenience-oriented snacks consumers are eating. The report provides the first-ever glimpse at long-term (six years) snacking trends. In addition, it provides product and situational detail reflecting actual product use both at home and away.
Price: Contact us for details
Contact: Your NPD Foodworld account representative
Food Safety Monitor
NPD’s Food Safety Monitor offers bi-monthly updates on a variety of today’s most talked-about food safety issues. This tracking tool examines consumers’ food safety concerns, food safety knowledge and future eating intentions for a number of important food categories. Food Safety Monitor is designed to help you understand the influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries will enable you to identify early warning signals that could predict a decrease in sales and help you forecast effectively.
Price: Contact us for details
Contact: Your NPD Foodworld account representative
NPD Kitchen Audit 2005
The NPD Kitchen Audit presents a complete profile of American home kitchens, giving you a low-cost method to take inventory of the foods, beverages, appliances, cookware, utensils and other cooking materials consumers keep on hand. The fifth installment of the NPD Kitchen Audit provides a profile of the American kitchen and identifies changes over the past 12 years. The report is delivered electronically, in an Excel-based search tool.
Price: Contact us for details
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
Special Report on Bioterrorism and Food Safety
Since the September 11 terrorist attacks, the issue of biological warfare, including the possibility of biological food tampering, has been in the headlines. Do consumers plan to dine out less as a result? Are Americans concerned about the possibility of food tampering at supermarkets, restaurants and fast food places? How will these concerns effect the food industry? This special report explains just how concerned consumers are about the threat of deliberate biological food tampering and how it can affect your business.
Price: $500
Contact: Dave Sheluga at 847-692-1731 or dave_sheluga@npd.com.
Breakfast in America Report
Today's breakfast, usually convenience-driven and eaten on-the-go, looks drastically different from the more elaborate, sit-down morning meals of years past. Sales information tells you only part of the story. Breakfast in America helps you compete for your share of the fast-paced and still-evolving breakfast market by providing consumers' side of the story - what they choose for breakfast and where they eat breakfast, if they eat it at all. It's the only source that provides reliable consumer information about who is eating what for breakfast, and how this has changed over the past decade.
Price: Contact us for details
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
The Dieting Monitor
The Dieting Monitor is the only source that examines the dieting and health issues that are top-of-mind among consumers today. It provides twice-monthly updates designed to help you understand dieting patterns, consumer perceptions of dieting and health and the influence these factors can have on your business. In addition, frequent updates also track consumer awareness of and participation in myriad diets, including all of the programs consumers and the media talk about most. The Dieting Monitor equips you to identify emerging diet types and evaluate significance of existing diet trends, uncover which foods consumers say they eat more or less of compared to one year ago and gauge consumer concern about specific nutritional elements found in food products. It also reveals important insights about consumers' habits related to reading nutritional labels and their height, weight, levels of exercise and daily activity.
Price: $25,000
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
The NPD Group's 19th Annual Report on Eating Patterns in America
You need to know what consumers want and understand their eating habits before making important decisions. It's tough to get a handle on these critical factors - unless you know where to look. The 19th Annual Report on Eating Patterns in America has the answers you're looking for. Based on reporting of daily food and beverage consumption by 5,000 Americans and supplemented with information collected from manufacturers, retailers and restaurant operators, Eating Patterns in America is the definitive source for comprehensive information on American food- and beverage-related trends.
Price: $30,000 (pricing includes presentation by Harry Balzer, NPD’s food and foodservice industry expert)
Contact: Harry Balzer at 847-692-1704 or e-mail harry_balzer@npd.com.
The NPD Group's Eating Patterns In Canada (EPIC)
Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.
Price: $10,000. Existing NPD Canada subscribers are eligible for a discount. Contact us for details.
Contact: Jim Harnden at 416-383-0224 ext. 5 or e-mail jim_harnden@npd.com.
What's For Lunch? Report
What will Americans do for lunch today? What motivations drive their lunch choices? Understanding why consumers do what they do can make all the difference in the ever-competitive lunch segment. What's For Lunch? packages all the information you need to understand lunch occasion dynamics into one report. NPD knows what motivates consumers' lunch selections and the top lunch foods. What's For Lunch? crosses these factors to tell you the real story about lunch hour.
Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
Fast Casual Profile Report
Fast Casual chains have emerged as a new restaurant industry concept, but little information has been available to quantify the concept or measure its size and importance - until now. The Fast Casual Profile Report equips subscribers with the consumer behavior information they need to develop strategies that support this burgeoning restaurant segment. The report uses CREST and ReCount information to explain the dynamics of the Fast Casual category.
Price: Contact us for details
Contact: Sherrill Kroll at 847-692-1744 or sherrill_kroll@npd.com.
Turning Up the Heat on Frozen Meal Options
Start with steady improvements in quality and taste, add an abundance of new product introductions, and you've got the recipe for exponential growth in the frozen foods category. Turning Up the Heat on Frozen Meal Options examines what's driving growth in consumption of frozen meal options. The report offers a comprehensive menu of information to drive strategic and tactical planning, including consumption by meal occasion/daypart, weekpart, season, preparation method and other situational information, such as who within the household consumes frozen meal options.
Price: $12,500
Contact: Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.
NPD Video Games U.S. & Canadian Comparison Report
The exclusive, complete view of the market presented by the NPD Video Games U.S. & Canadian Comparison Report means subscribing manufacturers and retailers can access the closest possible reflection U.S. and Canadian market realities – side by side, in one report. NPD’s U.S. and Canada data alignment for the video games market offers easy comparisons and analysis by category, platform, genre and item. Included in the service are monthly reports detailing full market dynamics for video games hardware, video games software and video games accessories. The NPD Video Games U.S. & Canadian Comparison Report, updated monthly, provides the reliable information you need to make fact-based decisions that will help your company grow in both the U.S. and Canada.
Price: Contact us for details
Contact: Your NPD Funworld account representative
or email@npdfunworld.com
Cross-Entertainment Shopping Report
NPD's Cross-Entertainment Shopping Report equips you with the information required to understand consumer cross-category tastes and shopping behavior so you can develop successful merchandising, co-promotion and marketing plans. The Cross-Entertainment study targeted consumers during the 2004 holiday season, and provides the vital insights needed to plan your strategy for Holiday 2005. The report allows for improved consumer targeting by highlighting the differences between a retailer's shopper and video, music and video game buyers. It also offers insights into the target audiences for these products to give you the information you need to optimize cross-category marketing, merchandising, promotions and ad campaigns. The report provides an in-depth view of demographics related to purchase behavior, gift-card buying and overall entertainment consumption.
Price: Contact us for details
Contact: Your NPD Funworld account representative or email@npdfunworld.com.
Kids and Consumer Electronics offers toy manufacturers and retailers an in-depth understanding of the role of consumer electronics products in kids' lives today. Specifically, the report offers important background on how children ages 4 to 14 interact with consumer electronics products and whether this affects time spent with traditional toys. Kids and Consumer Electronics presents insights on ownership and usage penetration of specific consumer electronics products, how kids interact with consumer electronics products, and how time spent with consumer electronics may affect traditional toys. It also addresses purchase dynamics of consumer electronics products purchased for kids and examines the relationship between ownership/usage of video games and ownership/usage of consumer electronics products.
Price: Contact us for details
Contact: Your NPD Funworld account representative or email@npdfunworld.com.
Online Gaming: The Consumer
Perspective for PC and Video Games
Online Gaming: The Consumer
Perspective for PC and Video Games goes straight to consumers
to answer the critical questions about online gaming.
You’ll learn how the Internet is changing gameplay,
what the future of online gaming looks like, and – most
importantly – who comprises the online gaming market,
by platform and game-type segment. NPD Funworld compiled
information this report in June 2004. The findings are
based on a total of 7,430 responses from a representative
sample of males and females ages 18 to 44, with an over-sampling
of males ages 18 to 30 given their high propensity to
play video games, as well as teens ages 13 to 17. Survey
results were based on a total of 7,430 responses. The
survey data is weighted to represent the population of
individuals ages 13 to 44 in the U.S. The report is delivered
electronically in the form of a detailed written report
with graphs that illustrate key data points. A complete
set of tabulations from which the analysis was written
is also included.
Price: Contact us for details
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Toying With
Video Games – The Impact of Video Games on Traditional Toys
Toying With Video Games:
The Impact of Video Games on Traditional Toys is your
key to understanding consumer mind-share and time-share
of video games in relation to toys. With the rise in
popularity of video games, it’s critical for toy
manufacturers, marketers and retailers to recognize how
the consumer market for toys is being affected. This
exclusive report from NPD Funworld digs deep to examine
what and with whom kids are playing and how parents influence
their children’s play time.
Price: $7,500
Contact: For more information or to purchase this report e-mail email@npdfunworld.com.
Video Games Ownership Study Among Males:
An In-Depth Look at Male Platform and Software Ownership
In the world of video games, no consumer segment is more important than males aged 13 to 34. They're the ones who buy, use, and talk about hardware and software products more than any other group, and the ones who shape what's hot and what's not in gaming. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, gets to the root of male video game platform and software ownership and usage behavior. This report uncovers the relationships between age and platform ownership among males aged 13 to 34, males' opinions about key software titles for each Next Generation console platform, who purchases and uses gaming software and hardware, demographic information and much more. Video Games Ownership Study Among Males: An In-Depth Look at Male Platform and Software Ownership, based on NPD's Fast Follow-Ups surveys, asked consumers focused questions about their platform and software ownership and usage so you can answer your critical questions related to consumer purchase intent, behavior and opinions.
Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
NPD Funworld Cross-Platform Ownership Study
The NPD Funworld Cross-Platform Ownership Study is your key to understanding consumers' video games platform ownership and preferences. This report gets to the bottom of many gaming questions thanks to NPD's unique Fast Follow-Ups capabilities, which allow us go back to consumers who recently made purchases and participated in NPD online tracking surveys. The report, delivered electronically and priced to fit your budget, provides a clear view of cross-platform ownership so you can assess what's driving consumer behavior and purchase decisions and determine whether games should be published across all platforms. It also may help fine-tune your marketing strategies to better target specific consumer groups and behaviors. The persuasive consumer data feedback can be incorporated into all of your retailer discussions.
Price: $7,500
Contact: Chris Bodmer at 703-376-6233 or e-mail chris_bodmer@npd.com.
Toys Licensing Reports
With Toys Licensing Reports, NPD Funworld clients have access to critical consumer behavior information that helps them uncover new market opportunities to drive revenue growth. Monthly (3-month rolling), quarterly and annual reports give comprehensive information, from the top 50 properties with revenue and unit shares, to top licensed properties’ distribution of dollar sales across toy supercategories. The Toys Licensing Reports provide the information businesses need to support more successful property development and product design by understanding how properties perform across supercategories. They also help companies benchmark industry performance to make more effective business decisions and monitor competitors’ business moves.
Price: Contact us for details
Contact: email@npdfunworld.com
Video Games Quarterly Software Reports
The Video Games Quarterly Software Reports from NPD Funworld offers access to crucial point-of-sale information. It helps subscribers better understand and navigate within the ever-changing video games market, so they can strategically manage their businesses with an eye toward future growth. The report is a simple way to bring focus to the industry, not only providing a broad category overview, but also allowing clients to drill down to view item-level information, platform performance, key market drivers and quarterly trends. The Video Games Quarterly Software Report helps businesses track market performance, for more targeted trend forecasting; compare key industry trends and individual companies’ products; and track and compare new product launches and pricing strategies.
Price: Contact us for details
Contact: Chris Bodmer at (703)376-6233 or e-mail chris_bodmer@npd.com
Toys Investment Reports
The NPD Funworld Toys Investment Reports offer the investment community our online consumer data for a complete look at the toys market. These reports can be used for ongoing daily analysis; tracking specific categories, such as fashion dolls, games, building sets, plush, action figures, preschool toys and more; and aiding in long-range planning and forecast projections, as well as other important uses. The reports are issued monthly with a three-month rolling time-period (e.g., the March report would include information from January through March). They help investors and others understand market and category growth, determine what categories are driving growth or decline within the industry, and determine how specific categories are trending in relation to other categories or to the overall market.
Price: Contact us for details
Contact: email@npdfunworld.com
Wal*Mart In-Depth Reports
Wal*Mart In-Depth Toy Reports enhance the NPD online consumer panel’s comprehensive view of the toys marketplace. These Excel-based reports – delivered on a quarterly basis – allow NPD to deliver more in-depth analysis of Wal*Mart’s position, particularly at the item level. Wal*Mart In-Depth Reports are available exclusively to NPD Funworld subscribers. The reports provide the information businesses need to increase visibility into what is selling at Wal*Mart; understand which manufacturers, licenses, brands and items are growing and declining at Wal*Mart and compare Wal*Mart sales to the total toy industry. They also help companies track performance of items at Wal*Mart, including those of competitors; gauge fair shares and opportunity gaps and monitor price variance between Wal*Mart and the total toy industry.
Price: Available to NPD Funworld subscribers
Contact: Your NPD Funworld account representative
Coffee Pods II: Holiday Update
This report complements NPD's first coffee pod report, Coffee Pods: A Consumer Perspective, exploring the attitudes and behaviors of coffee pod owners and non-owners alike. The new report updates measures such as satisfaction and market acceptance, and, with its expanded questioning, explores gifting, media influences, product returns and much more. It's designed to help manufacturers and retailers of coffee machines and coffee-related products, investors, and restaurant/coffee shop chain owners understand whether coffee pods are moving beyond early adopters to become a mainstream option for coffee brewing.
Price: Contact us for details
Contact: Your NPD account representative or John Block at 516-625-4610 or e-mail john_block@npd.com.
The Registry and the Modern Bride: A Consumer Perspective
Changing tastes, technologies and lifestyles are revolutionizing the way the modern bride plans her wedding. The Registry and the Modern Bride: A Consumer Perspective equips you with the consumer information you need to understand today’s bride. The report presents a clear view of today’s bride, her guests and their perceptions of the registry process, to help manufacturers, retailers and publishers understand attitudes toward registering. Details include opinions about online registering and scanners, whether brands are key drivers during the registry process, the media’s influence on brides, grooms’ involvement in the registry process, channel preferences, multi-retailer registering, when guests purchase gifts and how much they spend – and much more.
Price: $10,000
Contact: John Block at 516-625-4610 or e-mail john_block@npd.com.
Coffee Pods: A Consumer Perspective
To what degree will coffee pods become a sensation in
the U.S. marketplace? Coffee Pods: A Consumer Perspective
reveals whether coffee pods will be the revolution that
relegates drip coffee makers to the shelf next to the
percolator, or if this trend is destined to be a coffee-brewing
fad. The report helps manufacturers and retailers of
coffee machines and coffee-related products, as well
as investors and restaurant and coffee shop chain owners,
understand consumers’ current,
past and future coffee-brewing needs and behaviors. Topics addressed include
how consumers’ coffee-related needs and behaviors are changing, whether
coffee pod brewing systems meet consumers’ needs and what impact coffee
pods may have on factors such as coffee shop visitation.
Price: $10,000. Tabulations and phone consultations available at additional
cost.
Contact: Your NPD account representative or John Block at 516-625-4610 or e-mail
john_block@npd.com
NPD Houseworld Annual Reports
NPD Houseworld Annual Reports provide topline category information for more than 30 categories, covering personal care appliances, kitchen appliances, major home appliances, vacuums and other home environment appliances. Each report is an indispensable resource for topline information about leading brands, top items, top features, most profitable channels and competitive activity. Delivered to you electronically in .pdf format, NPD Houseworld Annual Reports answer key marketing questions, telling you who buys particular categories, where consumers ship, which product features drive sales, what price points are most important, which brands dominate the market, which distribution channels drive the most volume and much more.
Price: Contact us for details
Contact: Your NPD account representative or John Block at 516-625-4610 or e-mail
john_block@npd.com
Television Inventory Report
The Television Inventory Report goes straight to consumers to inventory the consumer electronics (CE) products they own, with a special focus on TV and video. This exclusive report digs deep to examine the current install base, providing a unique consumer perspective useful in strategic planning and product development efforts. After all, with everyone claiming space in the CE market these days, savvy marketers must position and promote products based on what’s driving consumers to buy today and what will drive them tomorrow. The report is based on an April 2005 survey of approximately 7,500 members of NPD’s online consumer panel. Respondents considered questions about their purchasing behaviors and attitudes related to ownership of TVs, video equipment and other CE products. Insights include core measurement of consumer TV ownership and purchase intent, most desired features and screen sizes, prices willing to pay, brands considered and purchase motivators, place of purchase (or planned purchase), product information sources – and much more.
Price: Contact us for details
Contact: Your NPD Techworld account representative
The SMB IT Market Report
The SMB IT Market Report, from NPD Techworld, facilitates better business decisions for vendors, distributors and resellers who sell information technology products and services to the rapidly growing small and medium-sized business (SMB) market. It provides insight into the dynamic commercial IT market space, so you can understand the drivers behind and capitalize on the most promising product and services opportunities. The SMB IT Market Report presents results of online surveys of IT executives from SMBs across all major industries, exploring which IT product categories are experiencing the most growth, which brands are strongest within the SMB segment, how SMBs’ IT sourcing decisions change over time, and more.
Price: Contact us for details
Contact: Your NPD Techworld account representative.
Consumer Electronics Trends in Canada
Consumer Electronics Trends in Canada, takes you beyond point-of-sale (POS) information to reveal the perspectives of thousands of purchasers of consumer electronics in Canada. The report covers Canadians' most recent purchases of products in 12 specific CE categories, by region. It addresses which retailers drive CE sales in Canada, who shops those stores, what products consumers purchase and household penetration rates for specific products. Consumer Electronics Trends in Canada provides behavioral and demographic information, attitudinal influences, purchase drivers and more, including a profile of the Canadian CE consumers.
Price: Contact us for details
Contact: Chris Kastein at 416-383-0225, ext. 5523, or e-mail chris_kastein@npd.com.
Who’s Buying Direct and Why: Consumers
Tell All
Who’s Buying Direct Why: Consumers Tell All
is an in-depth look into direct-to-consumer purchase experiences
and shopping processes, with regard to IT and CE products.
The report provides important consumer perspectives to
help manufacturers and retailers make critical, fact-based
decisions. Who’s Buying Direct and Why provides reliable
information about how and why certain consumers choose
to shop direct, showing which products they tend to purchase
and what drives them to the direct channel (Internet, phone,
mail order, TV ads, etc.). The comprehensive report is
based on information provided by 5,000 members of NPD’s
online consumer panel and includes explanatory charts and
graphs, a complete set of data tabulations and verbatims
offering explicit insight into consumers’ perceptions
of the direct channel. On-site and phone consultations
are available at additional cost.
Price: $15,000
Contact: John Genovesi at 212-515-8735 or e-mail john_genovesi@npd.com.
Marketing Beyond Minutes: Tracking Adoption of Cell Phone Photos, Games and Ringtones
Marketing Beyond Minutes: Tracking Adoption of Cell Phone Photos, Games and Ringtones provides the consumer perspective to help cellular telephone manufacturers and carriers understand consumers’ perceptions of the rapidly changing and highly competitive cellular environment. The report provides critical insight useful in product planning and marketing decisions, answering the question that matters most: What features and services will consumers pay for? The report includes details on cellular phone types and services that have the greatest revenue and the margins on these phones, features and capabilities consumers would consider paying for, demographics of consumers who are “big spenders” when it comes to cellular phones, factors driving consumers into stores, and more. It is based on an August 2004 survey and is delivered electronically in the form of a written report that includes market commentary by NPD Techworld wireless industry analyst Ross Rubin, graphs illustrating key data points and a complete set of tabulations from which the analysis was written.
Price: Contact us for details
Contact: Your NPD Techworld account representative
Rebate Offers: IT and CE Consumer Perspectives
Rebate Offers: IT and CE Consumer Perspectives examines consumers’ perceptions
and use of rebates, equipping consumer electronics and technology products
manufacturers and retailers with the knowledge they need to effectively incorporate
rebates into their strategic sales and marketing plans. The report’s
insights can be used to develop rebate programs, determine whether current
rebate programs will continue to work in the changing technology environment
and understand how consumers view and use rebates. It is based on a September
2004 survey of NPD’s online consumer panel and is delivered electronically
in the form of a detailed written report, graphs illustrating key data points
and a complete set of tabulations from which the analysis was written.
Price: Contact us for details
Contact: Your NPD Techworld account representative
Taking Stock: The Consumer Perspective
on PC Ownership
NPD Techworld went straight
to consumers to inventory the consumer technology
products they own, with special attention given to
PC replacement and multiple PC ownership. This exclusive
report digs deep to examine PC ownership, providing
a unique consumer perspective useful in strategic
planning and product development efforts. It includes
exclusive consumer insights, such as: average number
and locations of PCs in the home, how U.S. households
configure and use PCs, the PC “pecking order” (when
a new PC is introduced to the home, which family
member or room receives the older model), services
and peripherals consumers use, replacement rates
and much more. The report is delivered electronically
in the form of a detailed written report with graphs
illustrating key data points and a complete set of
tabulations. Raw SPSS data files and on-site presentations
are available at additional cost.
Price: Contact us for details
Contact: Your NPD Techworld account representative
Bringing the Network Home: An In-Depth Assessment
More and more, consumers rely on digital home networking solutions to enhance the value of the consumer electronics and technology products they have introduced into their home lives, creating tremendous opportunities for manufacturers and retailers. Capitalizing on these opportunities requires an understanding of consumers' attitudes toward and awareness of digital home networking technologies and solutions. Bringing the Network Home: An In-Depth Assessment, an exclusive report from NPD Techworld, presents the consumer insight your business needs demand. It's the industry's most comprehensive tool for examining existing and emerging consumer behavior related to digital home networking.
Price: Contact us for details
Contact: Your NPD Techworld account representative
NPD’s Motor Fuels Customer Satisfaction
Study
This study is key to understanding your performance compared
to competitors’ and the entire industry, from the consumer perspective.
In today’s competitive environment, where consumers choose daily from
an array of gas and convenience store brands, knowing what consumers think
can really make a difference to your bottom line. NPD’s Motor Fuels Index
has provided insight for the industry for more than 20 years, and now we’ve
extended our services to include customer satisfaction measurement. This study
is the only source that allows you to benchmark your customers’ satisfaction
with your brand relative to the competition. You’ll also find out which
satisfaction attributes are most strongly related to your customers’ overall
satisfaction with your brand. The report includes more than 80 pages of informative
charts and expert analysis.
Price: $25,000
Contact: David Portalatin at 713-576-5126 or david_portalatin@npd.com.
NPD Beauty Emerging Channels Report
Is your company ready to establish a presence in the Internet,TV home shopping and/or specialty stores channels – the three fastest-growing distribution channels in the beauty market? NPD Beauty’s newest series of topical reports, “Emerging Channels,” profiles current beauty consumers’ shopping behavior and the channels they plan to shop in the future, with a special focus on the three channels mentioned above. Insights include the types of consumers most likely to shop for beauty products via the Internet, TV and specialty stores and what kinds of promotions and offers would entice consumers to shop for beauty products using these channels. You’ll also learn how and why each of these channels is becoming a potent force in the beauty product sales arena. The series includes three channel-specific reports: “Emerging Channels: Internet,” “Emerging Channels: TV Home Shopping,” and “Emerging Channels: Specialty Stores.”.
Price:
Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail
dianne_barber@npd.com.
Understanding the Affluent Beauty Consumer
How can your company more effectively market beauty products to affluent women? The latest topical report from NPD Beauty answers this question, describing the differences between affluent consumers and non-affluent consumers. Utilizing our online panel of more than 2.5 million consumers, we asked women of varying income levels about their shopping behavior, purchase drivers, and brand loyalty toward beauty products. The report analyzes the lifestyle, favorite brands and spending habits that make this segment distinct. Understanding the Affluent Beauty Consumer offers valuable insight into the mindset of this important consumer segment.
Price: Please call or e-mail for more information
Contact: Your NPD Beauty account representative or call
NPD Beauty at 516-625-6103
Beyond Botox:
Understanding the StriVectin-SD Consumer
This report from NPD Beauty provides the answers
you need for a clear view of the StriVectin-SD skincare
sensation and the consumers behind it. It taps NPD’s online panel of more than 2.5 million consumers to provide insight
into the StriVectin-SD phenomenon and explore whether the product is delivering
against consumers’ expectations. Beyond Botox: Understanding the StriVectin-SD
Consumer is based on a consumer study of female members of NPD’s online
consumer panel, aged 18-64. Complete demographic information, including age,
income and ethnicity, help NPD Beauty answer the question, “Who are StriVectin’s
consumers?”
Price: $8,500
Contact: Arabella Greystoke at 516-625-6102 or e-mail arabella_greystoke@npd.com.
NPD BeautyTrends Year-End Highlight Reports (Available for 1998-2004)
These special year-end reports present a complete review of the prestige beauty industry, with a focus on the issues affecting industry sales. The reports provide an executive analysis, as well as trended graphical content covering market/category size, key market trends, competitive brand shares, best sellers, new launches, seasonality from a dollar and unit perspective. Reports are offered across three categories: prestige fragrances, makeup and skincare.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends Brand Ranking Report
This report provides a complete ranking (based on dollar sales) of all prestige brands within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Prior year numbers are included for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends SKU Ranking Report
This report provides a ranking (based on dollar sales) of the top selling SKUs within each beauty category (Women's and Men's Fragrances, Makeup and Skincare). The key reporting measures include dollar sales, dollar share, unit sales, unit share and average price. Data from the previous year are included in the report, for ease of comparison. The reports, which are provided in Microsoft Excel format, are delivered electronically.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends Corporate Ranking Report
This report provides a rank order list of corporations broken out by division. For example, you'll see market share of The Estee Lauder companies as well as each of its divisions such as Clinique Laboratories and Origins Natural Resources. The key reporting measures include dollar sales, dollar share, unit sales, and unit share for Total Beauty, Fragrances, Makeup and/or Skincare. The reports, which are provided in Microsoft Excel format, are delivered electronically. This report is only available with the purchase of a Brand Ranking Report or SKU Ranking Report.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
NPD BeautyTrends In-Depth Prestige Market Segmentation Analyses
These specialized marketing analyses are designed to help you meet business objectives by focusing on specific market segments. They are available for bath and body, men's grooming, suncare, fragrance flankers, and line extensions.
Price: Please call or e-mail for more information.
Contact: Dianne Barber at 516-625-2328 or e-mail dianne_barber@npd.com.
FragranceTrack MarketProfile Report (Available for 2000-2004)
This report reviews overall fragrance consumer market trends, lifestyle changes and demographic shifts. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. It provides an executive analysis and graphical content covering purchase drivers, where fragrance consumers shop, GWPs and reactions to sampling, usage behavior, share of market by key age groups, importance of fragrance characteristics by key age groups and demographic and lifestyle profiles. Beginning in 2002, the MarketProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.
FragranceTrack ImageProfile Report (Available for 2000-2004)
The ImageProfile Report provides a range of information that includes brand and advertising awareness, a comprehensive image profile for each brand and a complete demographic profile of brand users. It identifies market opportunities based on company purchase intent and fragrance ownership. Responses are based on survey of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering overall brand ratings, price expectations, wardrobe presence, brands used regularly, brand image profile, and brand score, average, and index across over 20 brand attributes. Beginning in 2002, the ImageProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or e-mail natalie_seidman@npd.com.
FragranceTrack FragranceProfile Report (Available for 2000-2004)
The FragranceProfile Report measures consumer acceptance of brands tested, independent of brand image. Fragrances are evaluated blind on skin at both the top note stage and after a 2-3 day dry down. The report includes a comprehensive fragrance evaluation, showing how consumers feel about the scent and their purchase interest and providing a complete attribute profile for each brand. FragranceProfiles can be compared to corresponding ImageProfiles for a complete analysis of a brand's consumer perception. Responses are based on surveys of over 8,000 men and 8,000 women across the U.S. The reports provide an executive analysis and graphical content covering fragrance evaluations, top note rating, dry down rating, strength rating, fragrance attribute ratings and brand score, average, and index across over 20 categories. Beginning in 2002, the FragranceProfile Report includes teen trends.
Price: Please call or e-mail for more information.
Contact: Natalie Granik Seidman at (516) 625-7460 or
e-mail natalie_seidman@npd.com.
Consumer Electronics Trends in Canada
Consumer Electronics Trends in Canada, takes you beyond point-of-sale (POS) information to reveal the perspectives of thousands of purchasers of consumer electronics in Canada. The report covers Canadians' most recent purchases of products in 12 specific CE categories, by region. It addresses which retailers drive CE sales in Canada, who shops those stores, what products consumers purchase and household penetration rates for specific products. Consumer Electronics Trends in Canada provides behavioral and demographic information, attitudinal influences, purchase drivers and more, including a profile of the Canadian CE consumers.
Price: Contact us for details
Contact: Chris Kastein at 416-383-0225, ext. 5523, or e-mail chris_kastein@npd.com.
The NPD Group's Eating Patterns in Canada (EPIC)
Would a better overall understanding of Canadian food consumption trends help your company with business planning, marketing strategy and sales efforts? Eating Patterns in Canada, a comprehensive report and presentation generated by market information leader NPD Canada, is the definitive source for information on Canadian consumers' daily consumption of foods and beverages.
Price: $10,000. Existing NPD Canada subscribers are eligible for a discount. Contact us for details.
Contact: Jim Harnden at 416-383-0224 ext. 5 or e-mail jim_harnden@npd.com.
Cross-Entertainment Shopping Report
NPD's Cross-Entertainment Shopping Report equips you with the information required to understand consumer cross-category tastes and shopping behavior so you can develop successful merchandising, co-promotion and marketing plans. The Cross-Entertainment study targeted consumers during the 2004 holiday season, and provides the vital insights needed to plan your strategy for Holiday 2005. The report allows for improved consumer targeting by highlighting the differences between a retailer's shopper and video, music and video game buyers. It also offers insights into the target audiences for these products to give you the information you need to optimize cross-category marketing, merchandising, promotions and ad campaigns. The report provides an in-depth view of demographics related to purchase behavior, gift-card buying and overall entertainment consumption.
Price: Contact us for details
Contact: Nicole Sangari at 516-625-4283 or nicole_sangari@npd.com.
NPD Music PriceLab
NPD MusicWatch's PriceLab provides an unprecedented level of detail about music pricing. PriceLab gives you the edge in the highly competitive and price-sensitive music retail market by collecting pricing information that can be sorted by artist, retailer, channel, distribution company, label, genre and top-selling titles. With this information you can pinpoint the level at which price has a negative influence on consumer purchasing decisions, and understand the fundamental impact pricing has on consumer perceptions.
Price: A yearly subscription to PriceLab is $12,000.
Contact: To subscribe to PriceLab, contact Gabe McElwaine at 516.625.7407 or gabe_mcelwaine@npd.com.
Gift Card Redemption - Holiday 2004: What You Need to Know
It’s clear that the recent boom in giving gift cards has changed the holiday shopping landscape. But what’s really happening? How are consumers using their gift cards, and what does it mean foryour business? Gift Card Redemption – Holiday 2004: What You Need to Know examines gift card use from the consumer perspective. Its insights help manufacturers and retailers understand the impact of gift cards on holiday shopping; assess brick-and-mortar vs. online gift card receipt and redemption differences; determine how and when gift card recipients use their gift cards; and much more. This three-part report is delivered electronically, with a quick-read, top-line summary of gift cards’ role in Holiday 2004 gift giving, a detailed summary report and a March update on gift card redemption rates.
Price: $7,500. Detailed customer follow-ups among gift card recipients are available at
additional cost at the conclusion of the study.
Contact:: Eileen Brown at 516-625-2831or eileen_brown@npd.com.
