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Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.

Special Announcement

Wal-Mart
Wal-Mart Names The NPD Group Syndicated Supplier
of the Year


NPD provides customized tracking service for Wal-Mart and
selected vendors

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CLIENT CLOSE-UP

Jones Apparel Group Jones Apparel Group Vice President, Consumer Marketing & Research, David Melnick considers NPD information to be the benchmark for market performance data, and commented on how it is cited throughout his trade.  “Without it, there’s almost no way to gauge your brand’s performance relative to the overall market,” he said.

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CONSUMER PERSPECTIVE

consumer perspective

Regardless of how much gamers play, they agree on certain things: they all enjoy gaming as a family/group, and they believe gaming brings families closer. That’s good news for marketers – family members of the primary gamer in the household could be a potential new audience, gaming as a group has increased the importance of online gaming, and consumers may now perceive gaming as a “social good” and an inclusive activity.

 

SNAPSHOT

snapshot

For the most part, kids in the U.S. begin using consumer electronics devices at younger ages than those in European countries. German kids begin using video game console systems and desktop computers at older ages than children from other countries in the study.

 

Industry news

The NPD Group Reports on the State of the U.S. Prestige Beauty Industry
The NPD Group, leading consumer and retail information provider, reports the U.S. prestige beauty industry grew by two percent in 2007 vs. 2006. Click to Continue U.S. Toy Industry Sales Generate $22 Billion In 2007
According to leading consumer and retail information company, The NPD Group, U.S. retail sales of toys generated $22.1 billion in 2007 compared to $22.6 billion in 2006, a decline of only 2 percent, despite the toy industry recalls and difficult economic conditions that plagued the industry in 2007.Click to Continue The NPD Group Introduces Subscription Tracking For Software, Video Games and PC Games
Leading consumer and retail information provider, The NPD Group, today announced the release of Subscriptions Reports, quarterly reports addressing the competitive and growing market for online subscription-based products in the PC Software, PC Games and Video Games industries.
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NPD In the news

Slow Going
Women's Wear Daily

New Burnout, Skate on the Way
GameSpot

Netflix Feeling Blu
The Hollywood Reporter.com Click to Continue