• Market Level Information
• Local Market A&U Tracker – Foodservice
• Lunchtime MealScape: An In-Depth Landscape Analysis and Need States Segmentation
• Outdoor Entertaining Trends: Consumers Bring the Indoors Out
• Accessories – Do You Want
  To Know More?
• Targeted Investment Research

Australia	Mexico
Austria	Netherlands
Belgium	New Zealand
Canada	Poland
China	Portugal
France	Spain
Germany	Sweden
Italy	United Kingdon
Japan	United States

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate and capitalize on these trends to build their businesses.

HomeClient Close-Up

Karim Farghaly
Vice President, Sales
Empire Interactive

Formed in 1987, Empire Interactive is an established and successful game software publisher with staff dedicated to each key link in the developing, publishing, and distribution chain. Empire’s strength is its ability to develop high-quality computer games capable of being turned into successful franchises.

Empire Interactive Vice President, Sales Karim Farghaly considers NPD information a crucial part of his company’s R&D efforts. “NPD provides very powerful tools that allow us to drill into specific categories within our industry and easily retrieve the information we need. That enables us to make quick decisions and react rapidly,” he said.

Farghaly believes one of the greatest benefits of NPD market information is that it lets clients evaluate how well their products are performing against competitors’ products. The information also helps his company understand how certain categories or products are performing, so they can understand trends and develop new products accordingly. “NPD market information has helped us determine whether a particular title should be developed for a certain platform,” he said.

NPD information is used throughout the Empire organization. “Each group can search the database for specific information pertaining to their activity. Whether we are looking at a particular category within a platform, or tracking specific consumer demographics, each group can pull the information it needs on a timely basis.”

Using the data to determine the accuracy of market trends is another way Empire Interactive uses NPD information. “We have had situations in the past where we were getting some conflicting information from the channel that we were able to resolve by using the NPD market data. NPD helps us confirm the information that we receive directly from the channel on product sell-through,” said Farghaly. With an eye toward the future, he added, “The more retailers that participate in the NPD data exchange, the more accurate the information will be for everyone to use.”

For more information about how to make NPD information a critical part of your company’s business decisions, e-mail contactnpd@npd.com.

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