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Empire Interactive Vice President, Sales Karim Farghaly considers NPD information a crucial part of his company’s R&D efforts. “NPD provides very powerful tools that allow us to drill into specific categories within our industry and easily retrieve the information we need. That enables us to make quick decisions and react rapidly,” he said.

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INFORMATION & INSIGHTS

When it comes to firming up holiday meal plans for the upcoming season, most consumers had specific Christmas/Hanukkah plans in place early, while their New Year’s Eve and New Year’s Day plans were still up in the air, according to NPD’s annual Holiday Survey.

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Industry news

The NPD Group: Year-Over-Year U.S. Mobile Phone Sales Revenue Increased 47
Percent in Third Quarter 2007
Mobile phone sales to consumers in the U.S. reached 38 million units in the third quarter of 2007. This number represents an increase of nearly 16 percent compared to unit sales figures from the previous quarter. Click to Continue The NPD Group: Digital Camera Consumers Show Penchant for Accessories, but Need Incentives and Inspiration to Buy
Digital camera consumers desire a host of camera accessories bundled in with their cameras, but many aren’t buying what they need at the time they make their initial camera purchases.Click to Continue Most Moms Turn to Other Moms and the Internet for Parenting and Baby
Product Information
New moms today are feeding their young children nearly identical foods for breakfast as moms did two decades ago. They are also drawing on how their moms fed them as kids to help guide meal preparations for their own young children.
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