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Global Reach

Insights Mission

NPD Insights® is a newsletter of The NPD Group, Inc. NPD Insights presents vital information on key market trends and features the NPD services, which help our clients understand, anticipate, and capitalize on these trends to build their businesses.

INFORMATION & INSIGHTS

Small and Medium Businesses Say They'll Spend the Same or More on PCs in 2010

U.S. small and medium businesses (SMBs) that responded to a recent NPD survey report they are more likely to spend money on PCs this year than on any other major IT hardware category.

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CLIENT CLOSE-UP

Taco Bell is the nation's leading Mexican-style quick service restaurant (QSR) chain. It serves more than 35 million consumers each week in approximately 5,600 restaurants in the U.S. Since its founding in 1962, the company's commitment to innovation has had a strong influence on the QSR industry.

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CONSUMER PERSPECTIVE

Which Snack Foods are Kids Eating More?
2009 vs. 2008
1
2
3
4
5
6
7
8
9
10
Yogurt (refrigerated)
Potato Chips
Fresh Fruit
String Cheese/Prepackaged Cheese Cubes/Shapes
Hard Candy
Ice/Fudge/Cream Pops
Chewy Candy
Corn Chips
Donuts
Snack Pies/Pastries

Source: The NPD Group/SnackTrack

 

SNAPSHOT

Global Running Shoe Growth
2009 vs. 2008
Total
Running Shoes
Running Shoes
Used for Running
Running Shoes
Used for Leisure
Canada
European Big 5
Japan
U.S.
4.6%
-0.1%
 1.0%
-0.9%
5.0%
2.5%
10.3%
1.3%
0.4%
-10.2%
-11.4%
-1.8%

Source: The NPD Group, Inc. / Consumer Tracking Service